Bob Lorsch
Encyclopedia
Robert H. "Bob" Lorsch (born c. 1950) is a Los Angeles entrepreneur and philanthropist. He is Chairman and CEO of The RHL Group, Inc. http://www.rhlgroup.com, a business management
and investment-holding corporation with interests in a number of companies including MMR Global, Inc. (MMRF). For over 20 years, Mr. Lorsch headed the Lorsch Creative Network, which blended marketing, advertising and interactive sales promotions using enhanced voice services for "blue chip" clients that included the ABC, CBS and NBC television
networks, Campbell Soup Company
, Procter & Gamble
, Taco Bell
, McDonalds
and others. In 1994, he founded a pre-paid calling card
company, SmarTalk TeleServices, Inc. SmarTalk went public
in 1996 with a valuation of $57MM, and had a market cap of nearly $1 billion when Mr. Lorsch resigned as CEO in January 1998.
Mr. Lorsch is a member of the Board of Trustees
of the California Science Center
which is the home of the Lorsch Family Pavilion; Member of the Board and of the Executive Committee of D.A.R.E. America; Member of the Board of Governors
of the Los Angeles Police Historical Society; and Member of the Board of the Sheriff's Youth Foundation.
He has received numerous honors and awards, including D.A.R.E. America's "Future of America Award"; the Muscular Dystrophy
Association's "Humanitarian of the Year Award"; the Starlight Children's Foundation's "Golden Wish Award"; and the Wildlife WayStation's "Paws of Fame Humanitarian Award." For his public spirit, Mr. Lorsch was awarded the prestigious "C" Flag Private Sector Initiative from the White House
during the Reagan Administration
for his work in raising millions of dollars for financing state and local earthquake preparedness education. His efforts for the cause, which include serving on numerous earthquake preparedness committees, have also earned him awards from the City and County of Los Angeles
, the State of California
and the Federal Emergency Management
Agency (FEMA). Most recently, he was recognized by the U.S. Small Business Administration
for his many years of contributions to disaster preparedness and as CEO of MyMedicalRecords.com http://www.MyMedicalRecords.com ("MMR Global, Inc. (MMRF)"). MMR gives people on-line access to medical record
s and other important life documents in an emergency. In July 2006, Lorsch was appointed to serve on the Personal Health Record
Steering Committee of the Healthcare Information and Management Systems Society
(HIMSS), whose membership is composed of leaders in the field of healthcare information technology
.
Mr. Lorsch is featured in numerous books including The Millionaire Zone, The Engine of America, and Barbarians Led By Bill Gates. He's also been featured on AOL
.com and numerous consumer and trade publications.
He currently lives in Los Angeles with his wife Kira Reed
.
http://www.youtube.com/watch?v=L2n_spCDwWc
MyMedicalRecords.com (MMRF.OB):
http://www.mmrvideos.com
Management
Management in all business and organizational activities is the act of getting people together to accomplish desired goals and objectives using available resources efficiently and effectively...
and investment-holding corporation with interests in a number of companies including MMR Global, Inc. (MMRF). For over 20 years, Mr. Lorsch headed the Lorsch Creative Network, which blended marketing, advertising and interactive sales promotions using enhanced voice services for "blue chip" clients that included the ABC, CBS and NBC television
NBC
The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...
networks, Campbell Soup Company
Campbell Soup Company
Campbell Soup Company , also known as Campbell's, is an American producer of canned soups and related products. Campbell's products are sold in 120 countries around the world. It is headquartered in Camden, New Jersey...
, Procter & Gamble
Procter & Gamble
Procter & Gamble is a Fortune 500 American multinational corporation headquartered in downtown Cincinnati, Ohio and manufactures a wide range of consumer goods....
, Taco Bell
Taco Bell
Taco Bell is an American chain of fast-food restaurants based in Irvine, California. A subsidiary of Yum! Brands, Inc., which serves American-adapted Mexican food. Taco Bell serves tacos, burritos, quesadillas, nachos, other specialty items, and a variety of "Value Menu" items...
, McDonalds
McDonald's
McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 64 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald; in 1948...
and others. In 1994, he founded a pre-paid calling card
Calling card
Calling card may refer to:* Visiting card, a card originally used socially to signify a visit made to a house if the occupant were absent, or as an introduction for oneself; the precursor to the modern business card...
company, SmarTalk TeleServices, Inc. SmarTalk went public
Initial public offering
An initial public offering or stock market launch, is the first sale of stock by a private company to the public. It can be used by either small or large companies to raise expansion capital and become publicly traded enterprises...
in 1996 with a valuation of $57MM, and had a market cap of nearly $1 billion when Mr. Lorsch resigned as CEO in January 1998.
Mr. Lorsch is a member of the Board of Trustees
Trustee
Trustee is a legal term which, in its broadest sense, can refer to any person who holds property, authority, or a position of trust or responsibility for the benefit of another...
of the California Science Center
California Science Center
The California Science Center is a state agency and museum located in Exposition Park, Los Angeles. Billed as the West Coast's largest hands-on science center, the California ScienCenter is a public-private partnership between the State and the California Science Center Foundation...
which is the home of the Lorsch Family Pavilion; Member of the Board and of the Executive Committee of D.A.R.E. America; Member of the Board of Governors
Board of governors
Board of governors is a term sometimes applied to the board of directors of a public entity or non-profit organization.Many public institutions, such as public universities, are government-owned corporations. The British Broadcasting Corporation was managed by a board of governors, though this role...
of the Los Angeles Police Historical Society; and Member of the Board of the Sheriff's Youth Foundation.
He has received numerous honors and awards, including D.A.R.E. America's "Future of America Award"; the Muscular Dystrophy
Muscular dystrophy
Muscular dystrophy is a group of muscle diseases that weaken the musculoskeletal system and hamper locomotion. Muscular dystrophies are characterized by progressive skeletal muscle weakness, defects in muscle proteins, and the death of muscle cells and tissue.In the 1860s, descriptions of boys who...
Association's "Humanitarian of the Year Award"; the Starlight Children's Foundation's "Golden Wish Award"; and the Wildlife WayStation's "Paws of Fame Humanitarian Award." For his public spirit, Mr. Lorsch was awarded the prestigious "C" Flag Private Sector Initiative from the White House
White House
The White House is the official residence and principal workplace of the president of the United States. Located at 1600 Pennsylvania Avenue NW in Washington, D.C., the house was designed by Irish-born James Hoban, and built between 1792 and 1800 of white-painted Aquia sandstone in the Neoclassical...
during the Reagan Administration
Reagan Administration
The United States presidency of Ronald Reagan, also known as the Reagan administration, was a Republican administration headed by Ronald Reagan from January 20, 1981, to January 20, 1989....
for his work in raising millions of dollars for financing state and local earthquake preparedness education. His efforts for the cause, which include serving on numerous earthquake preparedness committees, have also earned him awards from the City and County of Los Angeles
Los Angeles County, California
Los Angeles County is a county in the U.S. state of California. As of 2010 U.S. Census, the county had a population of 9,818,605, making it the most populous county in the United States. Los Angeles County alone is more populous than 42 individual U.S. states...
, the State of California
California
California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...
and the Federal Emergency Management
Emergency management
Emergency management is the generic name of an interdisciplinary field dealing with the strategic organizational management processes used to protect critical assets of an organization from hazard risks that can cause events like disasters or catastrophes and to ensure the continuance of the...
Agency (FEMA). Most recently, he was recognized by the U.S. Small Business Administration
Small Business Administration
The Small Business Administration is a United States government agency that provides support to entrepreneurs and small businesses. The mission of the Small Business Administration is "to maintain and strengthen the nation's economy by enabling the establishment and viability of small businesses...
for his many years of contributions to disaster preparedness and as CEO of MyMedicalRecords.com http://www.MyMedicalRecords.com ("MMR Global, Inc. (MMRF)"). MMR gives people on-line access to medical record
Medical record
The terms medical record, health record, and medical chart are used somewhat interchangeably to describe the systematic documentation of a single patient's medical history and care across time within one particular health care provider's jurisdiction....
s and other important life documents in an emergency. In July 2006, Lorsch was appointed to serve on the Personal Health Record
Personal health record
A personal health record or PHR is a health record where health data is curated by an individual user themselves. This stands in contrast with the more widely used electronic medical record which is held by institutions such as a hospital and contains data entered by clinicians or billing data in...
Steering Committee of the Healthcare Information and Management Systems Society
Healthcare Information and Management Systems Society
The Healthcare Information and Management Systems Society is a not-for-profit organization dedicated to improving the quality, safety, cost-effectiveness, and access to healthcare through the best use of information technology and management systems. Originally founded in 1961 as the Hospital...
(HIMSS), whose membership is composed of leaders in the field of healthcare information technology
Health informatics
.Health informatics is a discipline at the intersection of information science, computer science, and health care...
.
Mr. Lorsch is featured in numerous books including The Millionaire Zone, The Engine of America, and Barbarians Led By Bill Gates. He's also been featured on AOL
AOL
AOL Inc. is an American global Internet services and media company. AOL is headquartered at 770 Broadway in New York. Founded in 1983 as Control Video Corporation, it has franchised its services to companies in several nations around the world or set up international versions of its services...
.com and numerous consumer and trade publications.
He currently lives in Los Angeles with his wife Kira Reed
Kira Reed
Kira Katherine Reed is an American actress, host and television producer.Reed studied acting at the Youth Performing Arts School in Louisville, Kentucky; and Los Angeles County High School for the Arts, graduating in 1989...
.
Videos
Wildlife Waystation:http://www.youtube.com/watch?v=L2n_spCDwWc
MyMedicalRecords.com (MMRF.OB):
http://www.mmrvideos.com