Bobble water bottle
Encyclopedia
Bobble water bottle is a portable, reusable water bottle that filters water as it passes through it. It was launched in the United States in February 2010 by Move Collective and is now available internationally.
. Stephanie Smiedt is Creative Director. They are a husband and wife team who created Bobble in 2008 when they realized the environmental impact of product creation and consumer waste.
. It contains a carbon filter that removes chlorine
and contaminants from municipal drinking water. The product was created to encourage consumers to move away from single-serve water bottles, which can be harmful to the environment, and to replace them with reusable ones. Bobble was the first filtered water bottle designed to mimic the experience of drinking from single-serve water bottles so consumers could more easily make the transition to a reusable product.
Bobble is made from recycled plastic and is free of BPA
, Phthalates
and PVC
is also available in three sizes: 13oz, 18.5oz and 34oz. Each unit accommodates a replaceable carbon
filter. When introduced, the filters came in six solid color options: red, yellow, green, blue, black and magenta. As of September, 2011, two additional solid filter colors are being offered -- lavender and navy -- as well as four multi-colored filter opotions. On October 4, 2011, the Bobble website announced that it is "proud" to debut 2 "new" color filters for fall --the navy filter and an additional green-color filter (which is more olive green than the original kelly green offering)-- that are available "exclusively" only at retailer Crate & Barrel (which announcement appears to incorrectly use the terms "debut" and "exclusively", as the navy filter had already been offered on the Bobble website for weeks prior to this press announcement.
Bobble's efforts to change consumer drinking habits have been featured in numerous print articles including O: The Oprah Magazine, Shape (magazine), Popular Science
and Redbook
. Business magazines such as Entrepreneur (magazine) , Inc. (magazine)
and Fast Company (magazine)
have also covered the Move Collective product.
to invent Bobble’s brush, a cleaning tool that has bristles made from static material that grabs and pulls dirt from surfaces. Bobble’s brush cleans the three bobble sizes and many other household products.
Recently, actress Sophia Bush
partnered with Bobble to create a limited edition version of this water bottle, being a medium 18.5oz. Bobble having a filter with 3 different shades of green. Proceeds raised in conjunction with Crowdrise
go towards The Nature Conservancy
.
History
Richard Smiedt is the founder of Move Collective, which is headquartered in New York CityNew York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
. Stephanie Smiedt is Creative Director. They are a husband and wife team who created Bobble in 2008 when they realized the environmental impact of product creation and consumer waste.
Product
Bobble was invented by Move Collective, LLC and was designed by the industrial designer Karim RashidKarim Rashid
Karim Rashid is an industrial designer. He received a Bachelor in Industrial Design from Carleton University in Ottawa, Canada in 1982 and completed his postgraduate studies in Italy....
. It contains a carbon filter that removes chlorine
Chlorine
Chlorine is the chemical element with atomic number 17 and symbol Cl. It is the second lightest halogen, found in the periodic table in group 17. The element forms diatomic molecules under standard conditions, called dichlorine...
and contaminants from municipal drinking water. The product was created to encourage consumers to move away from single-serve water bottles, which can be harmful to the environment, and to replace them with reusable ones. Bobble was the first filtered water bottle designed to mimic the experience of drinking from single-serve water bottles so consumers could more easily make the transition to a reusable product.
Bobble is made from recycled plastic and is free of BPA
BPA
BPA may refer to:Organizations:*BPA Systems*BPA Worldwide, an organization that audits circulation figures for mass media*Blue Panorama Airlines, ICAO code*Bonneville Power Administration, a U.S...
, Phthalates
Phthalates
Phthalates , or phthalate esters, are esters of phthalic acid and are mainly used as plasticizers . They are used primarily to soften polyvinyl chloride...
and PVC
PVC
Polyvinyl chloride is a plastic.PVC may also refer to:*Param Vir Chakra, India's highest military honor*Peripheral venous catheter, a small, flexible tube placed into a peripheral vein in order to administer medication or fluids...
is also available in three sizes: 13oz, 18.5oz and 34oz. Each unit accommodates a replaceable carbon
Carbon
Carbon is the chemical element with symbol C and atomic number 6. As a member of group 14 on the periodic table, it is nonmetallic and tetravalent—making four electrons available to form covalent chemical bonds...
filter. When introduced, the filters came in six solid color options: red, yellow, green, blue, black and magenta. As of September, 2011, two additional solid filter colors are being offered -- lavender and navy -- as well as four multi-colored filter opotions. On October 4, 2011, the Bobble website announced that it is "proud" to debut 2 "new" color filters for fall --the navy filter and an additional green-color filter (which is more olive green than the original kelly green offering)-- that are available "exclusively" only at retailer Crate & Barrel (which announcement appears to incorrectly use the terms "debut" and "exclusively", as the navy filter had already been offered on the Bobble website for weeks prior to this press announcement.
Bobble's efforts to change consumer drinking habits have been featured in numerous print articles including O: The Oprah Magazine, Shape (magazine), Popular Science
Popular Science
Popular Science is an American monthly magazine founded in 1872 carrying articles for the general reader on science and technology subjects. Popular Science has won over 58 awards, including the ASME awards for its journalistic excellence in both 2003 and 2004...
and Redbook
Redbook
Redbook is an American women's magazine published by the Hearst Corporation. It is one of the "Seven Sisters", a group of women's service magazines.-History:...
. Business magazines such as Entrepreneur (magazine) , Inc. (magazine)
Inc. (magazine)
Inc. magazine, founded in 1979 and based in New York City, is a monthly publication focused on growing companies. The magazine publishes an annual list of the 500 fastest-growing private companies in the U.S., the "Inc...
and Fast Company (magazine)
Fast Company (magazine)
Fast Company is a full-color business magazine that releases 10 issues per year and reports on topics including innovation, digital media, technology, change management, leadership, design, and social responsibility...
have also covered the Move Collective product.
Product Development
Move Collective has also worked with Karim RashidKarim Rashid
Karim Rashid is an industrial designer. He received a Bachelor in Industrial Design from Carleton University in Ottawa, Canada in 1982 and completed his postgraduate studies in Italy....
to invent Bobble’s brush, a cleaning tool that has bristles made from static material that grabs and pulls dirt from surfaces. Bobble’s brush cleans the three bobble sizes and many other household products.
Recently, actress Sophia Bush
Sophia Bush
Sophia Anna Bush is an American actress, director and spokesperson. She currently stars in the CW television series One Tree Hill where she portrays Brooke Davis. Bush is additionally known for her film portrayals in the 2007 remake The Hitcher, John Tucker Must Die and The Narrows.-Early...
partnered with Bobble to create a limited edition version of this water bottle, being a medium 18.5oz. Bobble having a filter with 3 different shades of green. Proceeds raised in conjunction with Crowdrise
Crowdrise
Crowdrise is a website that uses crowdsourcing for charitable purposes. Crowdrise was founded by actor and activist Edward Norton, producer and activist Shauna Robertson, and the founders of Moosejaw, Robert and Jeffrey Wolfe...
go towards The Nature Conservancy
The Nature Conservancy
The Nature Conservancy is a US charitable environmental organization that works to preserve the plants, animals, and natural communities that represent the diversity of life on Earth by protecting the lands and waters they need to survive....
.