Bodoni
Encyclopedia
Cold Type versions
As it had been a standard type for many years, Bodoni was widely available in cold type. Alphatype, AutologicInformation International, Inc.
Information International, Inc., commonly referred to as Triple-I or III, was an early computer technology company; Founded by Edward Fredkin in 1962 in Maynard, Massachusetts. It then moved to Santa Monica, Culver City, and Los Angeles California. Triple-I merged with Autologic, Inc. in 1996...
, Berthold, Compugraphic
Compugraphic
Compugraphic Corporation was an American producer of typesetting systems and phototypesetting equipment, based, at the time of the Agfa merger, in Wilmington, Massachusetts, just a few miles from where it was founded...
, Dymo
DYMO
The DYMO routing protocol is successor to the popular Ad hoc On-Demand Distance Vector Routing protocol and shares many of its benefits. It is, however, slightly easier to implement and designed with future enhancements in mind....
, Harris
Harris Corporation
Harris Corporation is a Florida-based international communications equipment company that produces wireless equipment, electronic systems, and both terrestrial and spaceborne antennas for use in the government, defense, and commercial sectors. It is also the largest private-sector employer in...
, Mergenthaler, MGD Graphic Systems, and Varityper
Itek
Itek Corporation was a US defense contractor that initially specialized in the field of camera systems for spy satellites. In the early 1960s they built a conglomerate in a fashion similar to LTV or Litton, during which time they developed the first CAD system and explored optical disk technology...
, Hell AG, Monotype, all sold the face under the name ‘’Bodoni, while Graphic Systems Inc.
Singer Corporation
Singer Corporation is a manufacturer of sewing machines, first established as I.M. Singer & Co. in 1851 by Isaac Merritt Singer with New York lawyer Edward Clark. Best known for its sewing machines, it was renamed Singer Manufacturing Company in 1865, then The Singer Company in 1963. It is...
offered the face as ‘’Brunswick and Star/Photon called their version BodoniStar.
Digital Versions
Digital revivals include Bodoni Antiqua, Bodoni Old Face, ITC Bodoni Seventy Two, ITC Bodoni Six, ITC Bodoni Twelve, Bodoni MT, LTC Bodoni 175, WTC Our Bodoni, Bodoni EF, Bodoni Classico, and TS Bodoni. Zuzana LickoZuzana Licko
Zuzana Licko is a typeface designer based out of the San Francisco Bay Area who was born in Bratislava, Czechoslovakia.Licko came to the United States when she was a child along with her family...
's Filosofia is considered by some to be a revival of Bodoni, but it is a highly personal, stylish, and stylized spinoff, rather than a revival. Although intended to be usable at text sizes, it represents the early period of the designer's career when interletter spacing was yet to be conquered, so has found use primarily in advertising.
Digital Bodoni types
Digital Bodonis typically suffer from a particular kind of legibility degradation. Personal computers generate different sizes of type from a single font of type outlines using mathematical scaling, while printers working with metal type use fonts whose designs have been subtly adjusted to provide optical compensation for improved legibility at specific sizes—for example, opening up counters and expanding the character widths at small sizes. Typefaces like Bodoni tend to highlight these differences of technological application. Many digital revivals are based on designs adjusted for relatively large sizes, making the already thin hairlines very thin when scaled down. Some digital type designers are rediscovering the older lore of "optical scaling", and subsequently turning out more sensible revivals aimed at pleasing human eyes. The most extensive effort in this respect is Sumner Stone's version of Bodoni for three sizes (7 point, 12 point, 72 point): ITC Bodoni. Another important Bodoni optimized for book printing (9 point) is Günther Gerhard Lange's "Bodoni Old Face" from the Berthold library. Most other versions are best used at display sizes.Applications
- Bodoni has been used for a wide variety of material, ranging from 18th century Italian books to 1960s periodicals. In the 21st century, the late manner versions continue to be used in advertising, while the early manner versions are occasionally used for fine book printing.
- Poster Bodoni is used in Mamma Mia!Mamma Mia! (film)Mamma Mia! is a 2008 musical/romantic comedy film adapted from the 1999 West End/2001 Broadway musical of the same name, based on the songs of successful pop group ABBA, with additional music composed by ABBA member Benny Andersson...
posters. - Bodoni is one of the two typesets that is used by Hilton HotelsHilton HotelsHilton Hotels & Resorts is an international chain of full-service hotels and resorts founded by Conrad Hilton and now owned by Hilton Worldwide. Hilton hotels are either owned by, managed by, or franchised to independent operators by Hilton Worldwide. Hilton Hotels became the first coast-to-coast...
for restaurant or bar menu content. - NirvanaNirvana (band)Nirvana was an American rock band that was formed by singer/guitarist Kurt Cobain and bassist Krist Novoselic in Aberdeen, Washington in 1987...
's logo is written with Bodoni. - Bauer Bodoni is used for Carnegie Mellon UniversityCarnegie Mellon UniversityCarnegie Mellon University is a private research university in Pittsburgh, Pennsylvania, United States....
's wordmarkWordmarkA wordmark, word mark or logotype is a standardized text logo or graphic representation of the name of a company, institution, or product name used for purposes of identification and branding. A wordmark is usually a distinct text-only typographic treatment as can be found in the graphic identities...
. - The text on Alice DeeJayAlice DeeJayAlice DeeJay was an electronic music group, who achieved success from 1999 to 2002.-Members:The group consisted of record producers Pronti , Kalmani and DJ Jurgen with Marc Lee-Smith remixing and the DJ's From Mars lead singer Judith Anna Pronk...
's album Who Needs Guitars Anyway? is written in Poster Bodoni. - Tom ClancyTom ClancyThomas Leo "Tom" Clancy, Jr. is an American author, best known for his technically detailed espionage, military science, and techno thriller storylines set during and in the aftermath of the Cold War, along with video games on which he did not work, but which bear his name for licensing and...
used Bodoni font for the artwork of all his affiliated works until his novel Dead or AliveDead or Alive (novel)Dead or Alive is a political thriller novel by Tom Clancy and co-authored by Grant Blackwood, featuring Jack Ryan. It was published on December 7, 2010....
. - Lady Gaga's logotype is currently set in Bauer Bodoni with generous spacing.