Bond Street is a major shopping street in the West End of London

West End of London

The West End of London is an area of central London, containing many of the city's major tourist attractions, shops, businesses, government buildings, and entertainment . Use of the term began in the early 19th century to describe fashionable areas to the west of Charing Cross...

 that runs north-south through Mayfair

Mayfair

Mayfair is an area of central London, within the City of Westminster.-History:Mayfair is named after the annual fortnight-long May Fair that took place on the site that is Shepherd Market today...

 between Oxford Street

Oxford Street

Oxford Street is a major thoroughfare in the City of Westminster in the West End of London, United Kingdom. It is Europe's busiest shopping street, as well as its most dense, and currently has approximately 300 shops. The street was formerly part of the London-Oxford road which began at Newgate,...

 and Piccadilly

Piccadilly

Piccadilly is a major street in central London, running from Hyde Park Corner in the west to Piccadilly Circus in the east. It is completely within the city of Westminster. The street is part of the A4 road, London's second most important western artery. St...

. It has been a fashionable shopping street since the 18th century and is currently the home of many high price fashion shops. The southern section is known as Old Bond Street, and the northern section, which is rather more than half the total length, is known as New Bond Street.