Boo Koo
Encyclopedia
Energy drink
Energy drinks are beverages whose producers advertise that they "boost energy." These advertisements usually do not emphasize energy derived from the sugar and caffeine they contain but rather increased energy release due to a variety of stimulants and vitamins....
with a very large amount of caffeine
Caffeine
Caffeine is a bitter, white crystalline xanthine alkaloid that acts as a stimulant drug. Caffeine is found in varying quantities in the seeds, leaves, and fruit of some plants, where it acts as a natural pesticide that paralyzes and kills certain insects feeding on the plants...
, similar to other energy drinks. Introduced in 2004, it was marketed with the advertising slogan
Advertising slogan
Advertising slogans are short, often memorable phrases used in advertising campaigns. They are claimed to be the most effective means of drawing attention to one or more aspects of a product. A strapline is a British term used as a secondary sentence attached to a brand name...
"Boo Koo Means Big" (due to the 24 fl oz can size). The original size of the drink inspired the 24 oz. sizes of Rockstar energy and others. Boo Koo is also credited with being first-to-market with the 5.75 package (Boo Koo Shot). This compact can contained 180 mg of caffeine (roughly 2x the amount in caffeine found in competitors 8 and 12 oz cans. "Boo Koo" is a rough anglicization
Anglicisation
Anglicisation, or anglicization , is the process of converting verbal or written elements of any other language into a form that is more comprehensible to an English speaker, or, more generally, of altering something such that it becomes English in form or character.The term most often refers to...
of the French
French language
French is a Romance language spoken as a first language in France, the Romandy region in Switzerland, Wallonia and Brussels in Belgium, Monaco, the regions of Quebec and Acadia in Canada, and by various communities elsewhere. Second-language speakers of French are distributed throughout many parts...
word "beaucoup" (meaning "a lot"). Boo Koo Energy is operated in the United States under the company name Performing Brands, Inc. Boo Koo Energy and Performing Brands, Inc. filed for bankruptcy on December 19, 2008 and ceased all business operations.