Bord Bia
Encyclopedia
Bord Bia is an Irish
semi-state company with the aim on promoting (sales of) Irish food and horticulture
, abroad and in Ireland itself.
They act as link between the Irish producers and customers worldwide. For that purpose they have several overseas offices, amongst others in Amsterdam
, Shanghai
and New York
.
Bord Bia is mostly known for its certification of Irish food products. The logo connected to this scheme is used at home and abroad.
Bord Bia works for both small producers and large producer. For small producers by promoting and certifying Farmers Markets. For the bigger producers by offering a whole scale of international marketing services.
In 2008 Bord Bia received 30 million euro for an advertising campagne in the period 2008-2013. In 2009 the "Oireachtas Grant-in-Aid" was 28 million a year. With other incomes (earmarked grants, levies and so on) she has a budget of about 43,5 million euro.
Part of the work is promoting better ways of producing, by innovation and setting "best practice" standards. According to the report Pathways for Growth, published by Bord Bia, Ireland should
In May 2011 Bord Bia published their goal of increasing the food exports by 40% in 2020, compared with the 2010 level.
Republic of Ireland
Ireland , described as the Republic of Ireland , is a sovereign state in Europe occupying approximately five-sixths of the island of the same name. Its capital is Dublin. Ireland, which had a population of 4.58 million in 2011, is a constitutional republic governed as a parliamentary democracy,...
semi-state company with the aim on promoting (sales of) Irish food and horticulture
Horticulture
Horticulture is the industry and science of plant cultivation including the process of preparing soil for the planting of seeds, tubers, or cuttings. Horticulturists work and conduct research in the disciplines of plant propagation and cultivation, crop production, plant breeding and genetic...
, abroad and in Ireland itself.
They act as link between the Irish producers and customers worldwide. For that purpose they have several overseas offices, amongst others in Amsterdam
Amsterdam
Amsterdam is the largest city and the capital of the Netherlands. The current position of Amsterdam as capital city of the Kingdom of the Netherlands is governed by the constitution of August 24, 1815 and its successors. Amsterdam has a population of 783,364 within city limits, an urban population...
, Shanghai
Shanghai
Shanghai is the largest city by population in China and the largest city proper in the world. It is one of the four province-level municipalities in the People's Republic of China, with a total population of over 23 million as of 2010...
and New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...
.
Bord Bia is mostly known for its certification of Irish food products. The logo connected to this scheme is used at home and abroad.
Bord Bia works for both small producers and large producer. For small producers by promoting and certifying Farmers Markets. For the bigger producers by offering a whole scale of international marketing services.
In 2008 Bord Bia received 30 million euro for an advertising campagne in the period 2008-2013. In 2009 the "Oireachtas Grant-in-Aid" was 28 million a year. With other incomes (earmarked grants, levies and so on) she has a budget of about 43,5 million euro.
Part of the work is promoting better ways of producing, by innovation and setting "best practice" standards. According to the report Pathways for Growth, published by Bord Bia, Ireland should
"adopt a strategy of developing a world-class agricultural industry by 2016 and set itself the goal of becoming the most efficient, most highly innovative food and drink country in the world."
In May 2011 Bord Bia published their goal of increasing the food exports by 40% in 2020, compared with the 2010 level.