Borden Milk Products
Encyclopedia
Borden Milk Products L.P. is a privately held American
corporation owned by the Dallas, Texas
-based Milk Products LLC, a subsidiary of Grupo Lala
.
, Jr., a philanthropist, businessman and inventor who invented the process of condensed milk.
Despite the apparent usefulness of condensed milk, the U.S. Patent office rejected Borden's patent application three times. It was finally accepted on August 19, 1856, after Robert McFarlane, the editor of Scientific American, and John H. Currie, head of a research laboratory, convinced the commissioner of patents of the value of condensed milk. Soon afterward, Borden started a small processing operation near a dairy farm in Wolcottville, Connecticut, and opened a sales office in New York City.
The company Borden founded, New York Condensed Milk Company, became the first dairy farm to develop a commercial method of condensing milk, which made it easy to transport wholesome, nutritious and, most importantly, safe milk to countries in need. During the U.S. Civil War, Borden’s company prospered, selling its condensed milk to the Union Army. This good fortune opened up many other avenues for Borden, and it wasn’t long before Borden became a sizable corporation operating in multiple areas of business.
In 1875, Borden began selling fluid milk to consumers. Ten years later, the company became the first dairy farm to begin distributing its milk in glass bottles. Then, in 1892, Borden began selling evaporated milk. In 1895, Borden expanded to Canada.
Besides delivering wholesome dairy products, Borden brought stability and structure to dairy farming methods, milk distribution and business practices. Borden wrote “The Dairyman’s Ten Commandments” setting forth dairy industry standards that still hold true today.
Mr. Borden founds New York Condensed Milk Company to market Eagle Brand sweetened condensed milk.
1861
During the U.S. Civil War, Borden prospers by selling its condensed milk to the Union Army.
1874
New York Condensed Milk Company adds processed milk and evaporated milk to its product offerings.
1885
New York Condensed Milk Company is the first to distribute its milk in glass bottles.
1899
New York Condensed Milk Company changes its name to Borden Condensed Milk Company.
1919
Borden Condensed Milk Company changes its name to simply Borden Company.
1928
Borden Company acquires the two largest ice cream manufacturers in the U.S.
1929
Borden Company adds cheese to its product offerings.
1930
Thanks to its many acquisitions, Borden becomes nation’s largest distributor of fluid milk.
1936
Elsie the Cow appears as one of four bovines in advertisements placed in medical journals.
1938
Borden launches a national campaign in consumer magazines that features Elsie the Cow. Borden selects a heifer as the Elsie the Cow to make live appearances at various events.
1947
After World War II, Elsie gives birth to a male calf at New York’s Macy’s department store. The store runs a contest to name the baby calf. The name Beauregard receives more than one million entries, breaking the record for an advertising contest.
1951
Borden introduces a trademark depicting Elsie with a garland of daisies around her neck and daisy petals encircling her face.
1957
Borden celebrates its centennial with a campaign in Reader’s Digest: “Elsie is expecting twins.” Borden kicks off a $100,000 giveaway labeled “Name the Twins” in national magazines, food-business publications, Sunday supplements and on TV. The promotion attracts nearly 3 million entries, with the winning names being Larabee and Lobelia.
1964
Borden attempts to retire the use of Elsie the Cow, but a survey of the general public reveals that Elsie remains one of the most recognized trademarks in the U.S.
1966
Borden becomes the first U.S. dairy producer to use the U.S. Department of Agriculture Inspection Shield.
1968
Borden Company changes its name to Borden, Inc., and moves its offices from Manhattan to Columbus, Ohio.
1969
Borden introduces “Lite Line” milk and cheese products. Elsie is semi-retired, but her image remains on products as a trustmark of the Borden brand.
1971
Elsie returns to TV in the first of several advertisements directed toward families.
1988
Borden downsizes its domestic dairy business after withdrawing from several highly competitive fluid markets in the East, Southeast and Midwest.
1995
Borden, Inc. is taken private by KKR; the dairy business was reorganized and ultimately divested.
2000
Elsie named one of the top 10 advertising icons of the century by Advertising Age. Milk Products, LLC is formed and licenses the Borden name and Elsie the Cow trademark from Borden, Inc.’s successor company, Hexion Specialty Chemicals.
2007
Elsie helps Borden celebrate 150 years of dairy products.
trademark from Borden, Inc.'s successor company, Hexion Specialty Chemicals
. Most of Borden Milk Products' items are sold in the United States.
Selena Gomez
was a spokesperson for Borden Milk and is also featured in the campaign's print and television ads.
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
corporation owned by the Dallas, Texas
Dallas, Texas
Dallas is the third-largest city in Texas and the ninth-largest in the United States. The Dallas-Fort Worth Metroplex is the largest metropolitan area in the South and fourth-largest metropolitan area in the United States...
-based Milk Products LLC, a subsidiary of Grupo Lala
Grupo Lala
Grupo Lala is a Mexican dairy company, founded in 1950 in Gomez Palacio, Durango. It expanded into the United States in 2009, acquiring National Dairy and Farmland Dairies. The Company's chairman is Eduardo Tricio and the CEO is Arquimedes Celis. LALA is now the largest dairy company in Latin...
.
Borden's Beginnings
The Borden Company was founded by Gail BordenGail Borden
Gail Borden, Jr. was a 19th century U.S. inventor, surveyor, and publisher, and was the inventor of condensed milk in 1853.- Early years :...
, Jr., a philanthropist, businessman and inventor who invented the process of condensed milk.
Despite the apparent usefulness of condensed milk, the U.S. Patent office rejected Borden's patent application three times. It was finally accepted on August 19, 1856, after Robert McFarlane, the editor of Scientific American, and John H. Currie, head of a research laboratory, convinced the commissioner of patents of the value of condensed milk. Soon afterward, Borden started a small processing operation near a dairy farm in Wolcottville, Connecticut, and opened a sales office in New York City.
The company Borden founded, New York Condensed Milk Company, became the first dairy farm to develop a commercial method of condensing milk, which made it easy to transport wholesome, nutritious and, most importantly, safe milk to countries in need. During the U.S. Civil War, Borden’s company prospered, selling its condensed milk to the Union Army. This good fortune opened up many other avenues for Borden, and it wasn’t long before Borden became a sizable corporation operating in multiple areas of business.
In 1875, Borden began selling fluid milk to consumers. Ten years later, the company became the first dairy farm to begin distributing its milk in glass bottles. Then, in 1892, Borden began selling evaporated milk. In 1895, Borden expanded to Canada.
Besides delivering wholesome dairy products, Borden brought stability and structure to dairy farming methods, milk distribution and business practices. Borden wrote “The Dairyman’s Ten Commandments” setting forth dairy industry standards that still hold true today.
History
1858Mr. Borden founds New York Condensed Milk Company to market Eagle Brand sweetened condensed milk.
1861
During the U.S. Civil War, Borden prospers by selling its condensed milk to the Union Army.
1874
New York Condensed Milk Company adds processed milk and evaporated milk to its product offerings.
1885
New York Condensed Milk Company is the first to distribute its milk in glass bottles.
1899
New York Condensed Milk Company changes its name to Borden Condensed Milk Company.
1919
Borden Condensed Milk Company changes its name to simply Borden Company.
1928
Borden Company acquires the two largest ice cream manufacturers in the U.S.
1929
Borden Company adds cheese to its product offerings.
1930
Thanks to its many acquisitions, Borden becomes nation’s largest distributor of fluid milk.
1936
Elsie the Cow appears as one of four bovines in advertisements placed in medical journals.
1938
Borden launches a national campaign in consumer magazines that features Elsie the Cow. Borden selects a heifer as the Elsie the Cow to make live appearances at various events.
1947
After World War II, Elsie gives birth to a male calf at New York’s Macy’s department store. The store runs a contest to name the baby calf. The name Beauregard receives more than one million entries, breaking the record for an advertising contest.
1951
Borden introduces a trademark depicting Elsie with a garland of daisies around her neck and daisy petals encircling her face.
1957
Borden celebrates its centennial with a campaign in Reader’s Digest: “Elsie is expecting twins.” Borden kicks off a $100,000 giveaway labeled “Name the Twins” in national magazines, food-business publications, Sunday supplements and on TV. The promotion attracts nearly 3 million entries, with the winning names being Larabee and Lobelia.
1964
Borden attempts to retire the use of Elsie the Cow, but a survey of the general public reveals that Elsie remains one of the most recognized trademarks in the U.S.
1966
Borden becomes the first U.S. dairy producer to use the U.S. Department of Agriculture Inspection Shield.
1968
Borden Company changes its name to Borden, Inc., and moves its offices from Manhattan to Columbus, Ohio.
1969
Borden introduces “Lite Line” milk and cheese products. Elsie is semi-retired, but her image remains on products as a trustmark of the Borden brand.
1971
Elsie returns to TV in the first of several advertisements directed toward families.
1988
Borden downsizes its domestic dairy business after withdrawing from several highly competitive fluid markets in the East, Southeast and Midwest.
1995
Borden, Inc. is taken private by KKR; the dairy business was reorganized and ultimately divested.
2000
Elsie named one of the top 10 advertising icons of the century by Advertising Age. Milk Products, LLC is formed and licenses the Borden name and Elsie the Cow trademark from Borden, Inc.’s successor company, Hexion Specialty Chemicals.
2007
Elsie helps Borden celebrate 150 years of dairy products.
Today
Milk Products, LLC was formed in 2000 and licenses the Borden name and Elsie the CowElsie the Cow
Elsie the Cow has been the spokescow for the Borden Dairy Company since her introduction in 1936.Elsie was created in the 1930s to symbolize the “Perfect Dairy Product,” and made an appearance at the New York World's Fair in 1939. She also starred in a movie, RKO's Little Men, in 1940...
trademark from Borden, Inc.'s successor company, Hexion Specialty Chemicals
Hexion Specialty Chemicals
Hexion Specialty Chemicals, Inc. is now Momentive Specialty Chemicals Inc. an operating company of Momentive Performance Materials Holdings LLC,“the new Momentive.” ...
. Most of Borden Milk Products' items are sold in the United States.
Selena Gomez
Selena Gomez
Selena Marie Gomez is an American actress and singer best known for portraying Alex Russo in the Emmy Award-winning Disney Channel television series Wizards of Waverly Place...
was a spokesperson for Borden Milk and is also featured in the campaign's print and television ads.
Products
- Milk
- Plus Line milkMilkMilk is a white liquid produced by the mammary glands of mammals. It is the primary source of nutrition for young mammals before they are able to digest other types of food. Early-lactation milk contains colostrum, which carries the mother's antibodies to the baby and can reduce the risk of many...
- Fortified milk
- Pint PET
- 12 oz decanters
- creamCreamCream is a dairy product that is composed of the higher-butterfat layer skimmed from the top of milk before homogenization. In un-homogenized milk, over time, the lighter fat rises to the top. In the industrial production of cream this process is accelerated by using centrifuges called "separators"...
- ice creamIce creamIce cream is a frozen dessert usually made from dairy products, such as milk and cream, and often combined with fruits or other ingredients and flavours. Most varieties contain sugar, although some are made with other sweeteners...
mix - Texas 2 Step milk
- 8 oz Blasters - milk
- ButtermilkButtermilkButtermilk refers to a number of dairy drinks. Originally, buttermilk was the liquid left behind after churning butter out of cream. It also refers to a range of fermented milk drinks, common in warm climates where unrefrigerated fresh milk otherwise sours quickly...
- School Milk
- Eggnog
- Plus Line milk
- Cultured cottage cheeseCottage cheeseCottage cheese is a cheese curd product with a mild flavor. It is drained, but not pressed, so some whey remains and the individual curds remain loose. The curd is usually washed to remove acidity, giving sweet curd cheese. It is not aged or colored. Different styles of cottage cheese are made from...
, yogurt, sour creamSour creamSour cream is a dairy product rich in fats obtained by fermenting a regular cream by certain kinds of lactic acid bacteria. The bacterial culture, which is introduced either deliberately or naturally, sours and thickens the cream. Its name stems from the production of lactic acid by bacterial...
and dips
- Juices
- fruit juices
- school juices
- School Chox
- Tea
- Recipes
- Elsie's Recipes
- Beau's Recipes
- Borden's Family Favourites