Bounty (brand)
Encyclopedia
Bounty is a paper towel product manufactured by Procter & Gamble
(P&G) in the United States
. It was introduced in 1965.
. P&G retains all rights to the name "Bounty" and their product remains on sale under that name in the USA.
appeared in a popular and long-running series of commercials in the US, in which Walker played Rosie, a waitress in a diner, using Bounty to clean up spills made by the diner's patrons and demonstrating its better absorption compared to other brands. The tagline was "the quicker picker-upper", which became a common catchphrase, and was used for the brand's tagline (with variations) long after Walker ceased appearing in Bounty ads.
Bounty advertising in the UK features two large stubbly men wearing wigs and dresses referred to as Brenda and Audrey performing household tasks that require a paper towel and comparing them to other products.
Procter & Gamble's "Bring It" music video featuring Bounty debuted on YouTube March 12, 2010.
as "Rule 12" on the list of rules for surviving a zombie apocalypse.
The animated series Family Guy
made a reference to Bounty, in the episode Fore Father.
Procter & Gamble
Procter & Gamble is a Fortune 500 American multinational corporation headquartered in downtown Cincinnati, Ohio and manufactures a wide range of consumer goods....
(P&G) in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
. It was introduced in 1965.
Sale of British rights
In 2007, P&G sold the UK rights of the product Bounty to Swedish manufacturer SCA on the understanding that SCA would rebrand the product to their own name within a limited time period. Consequently the product on sale as "Bounty" in the UK has become rebranded as PlentyPlenty (brand)
Plenty is a brand of paper towel on sale in the United Kingdom and manufactured by SCA of Sweden.-History of this brand:Bounty is paper towel brand that is owned and manufactured by Procter and Gamble in the United States of America...
. P&G retains all rights to the name "Bounty" and their product remains on sale under that name in the USA.
Advertising
From the 1970s to the 1990s, veteran character actress Nancy WalkerNancy Walker
Nancy Walker was an American actress and comedienne of stage, screen, and television. She was also a film and television director...
appeared in a popular and long-running series of commercials in the US, in which Walker played Rosie, a waitress in a diner, using Bounty to clean up spills made by the diner's patrons and demonstrating its better absorption compared to other brands. The tagline was "the quicker picker-upper", which became a common catchphrase, and was used for the brand's tagline (with variations) long after Walker ceased appearing in Bounty ads.
Bounty advertising in the UK features two large stubbly men wearing wigs and dresses referred to as Brenda and Audrey performing household tasks that require a paper towel and comparing them to other products.
Procter & Gamble's "Bring It" music video featuring Bounty debuted on YouTube March 12, 2010.
Popular culture
Bounty paper towels are mentioned in the promotional materials for the film ZombielandZombieland
Zombieland is a 2009 American zombie comedy film directed by Ruben Fleischer from a screenplay written by Rhett Reese and Paul Wernick. The film stars Woody Harrelson, Jesse Eisenberg, Emma Stone, and Abigail Breslin as survivors of a zombie apocalypse...
as "Rule 12" on the list of rules for surviving a zombie apocalypse.
The animated series Family Guy
Family Guy
Family Guy is an American animated television series created by Seth MacFarlane for the Fox Broadcasting Company. The series centers on the Griffins, a dysfunctional family consisting of parents Peter and Lois; their children Meg, Chris, and Stewie; and their anthropomorphic pet dog Brian...
made a reference to Bounty, in the episode Fore Father.
Slogans
- The Quick Picker Upper. (1967–present)
- The Quicker Thicker Picker Upper. (1980–1994)
- The Quilted Quicker Picker Upper. (1994–2009)
- The Thick Quicker Picker Upper. (2007–present)