Bounty (parenting club)
Encyclopedia
Bounty is a pregnancy
and parenting
club. The pregnancy club gives advice in the areas of pregnancy, baby names and baby products. Bounty products also include pregnancy calendars, forums for parents, pregnancy chat rooms, toddler forums, pregnancy guides, and product samples.
The organization is headquartered in Welwyn Garden City
, the United Kingdom
. On November 29, 2007, Bounty was acquired by Kaboose
, Inc. (TSX: KAB)
Bounty’s parenting
club gives information, support and products for families throughout the four key-life stages: pre-birth, birth
, toddler
s and pre-school.
Bounty has over 3 million members and over 50,000 members joining each month. Bounty has approximately 95% market coverage of the estimated 750,000 annual births in the UK.
http://www.bounty.com is the UK parenting website and the largest online meeting point for mothers with over 19 million pages being served each month, 700,00 opted-in members and a further 15,000 new members joining each month.
and counted 6 employees and launched its first sample offering - The New Mother Pack. The company provides payments to the trusts which operate hospitals, and has access to new mothers. They provide "goodie bags" to new mothers and take pictures of newborn babies in many hospitals across England. The Telegraph in 2009 reported several complaints about "hard sell" techniques used to get new mothers to sign contracts to purchase photographs. Bounty stated "Bounty operates purely on a basis of choice with mums and hospitals and we take our responsibilities very seriously."
when Patsy Kensit
gave a Bounty pack to colleague.
This ranking relates to UK based users visiting UK websites.
Pregnancy
Pregnancy refers to the fertilization and development of one or more offspring, known as a fetus or embryo, in a woman's uterus. In a pregnancy, there can be multiple gestations, as in the case of twins or triplets...
and parenting
Parenting
Parenting is the process of promoting and supporting the physical, emotional, social, and intellectual development of a child from infancy to adulthood...
club. The pregnancy club gives advice in the areas of pregnancy, baby names and baby products. Bounty products also include pregnancy calendars, forums for parents, pregnancy chat rooms, toddler forums, pregnancy guides, and product samples.
The organization is headquartered in Welwyn Garden City
Welwyn Garden City
-Economy:Ever since its inception as garden city, Welwyn Garden City has attracted a strong commercial base with several designated employment areas. Among the companies trading in the town are:*Air Link Systems*Baxter*British Lead Mills*Carl Zeiss...
, the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
. On November 29, 2007, Bounty was acquired by Kaboose
Kaboose
Kaboose is a Canadian media company targeting the broader English-speaking market. It publishes a website of the same name which focuses on family activities and parenting. On February 14, 2006, the Company graduated to the Toronto Stock Exchange from the TSX Venture Exchange and officially began...
, Inc. (TSX: KAB)
Bounty’s parenting
Parenting
Parenting is the process of promoting and supporting the physical, emotional, social, and intellectual development of a child from infancy to adulthood...
club gives information, support and products for families throughout the four key-life stages: pre-birth, birth
Birth
Birth is the act or process of bearing or bringing forth offspring. The offspring is brought forth from the mother. The time of human birth is defined as the time at which the fetus comes out of the mother's womb into the world...
, toddler
Toddler
A toddler is a young child, usually defined as being between the ages of one and three. Registered nurse, midwife and author, Robin Barker, states 'Any time from eight months onwards your baby will begin to realise he is a separate person from you...
s and pre-school.
Bounty has over 3 million members and over 50,000 members joining each month. Bounty has approximately 95% market coverage of the estimated 750,000 annual births in the UK.
http://www.bounty.com is the UK parenting website and the largest online meeting point for mothers with over 19 million pages being served each month, 700,00 opted-in members and a further 15,000 new members joining each month.
History
Founded in 1959 by Bill Hopewell-Smith, the company was initially based in LondonLondon
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
and counted 6 employees and launched its first sample offering - The New Mother Pack. The company provides payments to the trusts which operate hospitals, and has access to new mothers. They provide "goodie bags" to new mothers and take pictures of newborn babies in many hospitals across England. The Telegraph in 2009 reported several complaints about "hard sell" techniques used to get new mothers to sign contracts to purchase photographs. Bounty stated "Bounty operates purely on a basis of choice with mums and hospitals and we take our responsibilities very seriously."
Celebrity References/ Endorsements
Products were featured in Holby CityHolby City
Holby City, stylised as Holby Ci+y, is a British medical drama television series that airs weekly on BBC One.The series was created by Tony McHale and Mal Young as a spin-off from the established BBC medical drama Casualty, and premiered on 12 January 1999...
when Patsy Kensit
Patsy Kensit
Patricia Jude Francis "Patsy" Kensit is an English actress, singer, model and former child star, known for her television and film appearances. Her films include Lethal Weapon 2 and she has been married to rock stars Jim Kerr and Liam Gallagher, as well as herself fronting the band Eighth Wonder...
gave a Bounty pack to colleague.
Awards
From October - December, 2007, www.bounty.com was ranked #4 in the Hitwise United Kingdom 'Lifestyle - Family' industry based on number of visits.This ranking relates to UK based users visiting UK websites.