Brad Sham
Encyclopedia
Brad Michael Sham is an American sportscaster
who is known as the "Voice of the Dallas Cowboys
". Sham is currently heard on the Dallas Cowboys Radio Network
, including the flagship stations 1080 AM KRLD, where Sham held the position of Sports Director between 1976 and 1981; and 105.3 KRLD-FM "The Fan". Prior to 2009, Cowboys games were broadcast on 1310 AM KTCK
"The Ticket" and 93.3 FM KDBN "The Bone", and also previously on FM-103.7 and 98.7 FM KLUV "K-Love." Sham recently made his acting debut in the new movie,"W."
. When Lundquist left for CBS
in 1984, Sham became the lead play-by-play man, a position he has held ever since (save for three seasons in the mid 1990s). In 2003, Sham wrote Dallas Cowboys: Colorful Tales of America's Greatest Teams (ISBN 0762727594). He also contributes weekly columns to dallascowboys.com.
The 2009 season marked Sham's 30th year with the organization; the longest of any broadcaster with the team, albeit not consecutive due to his three-year absence from the club from 1995-97.
Brad also spent over a decade as the radio voice of the Texas Longhorns' football and basketball teams (mostly in the 1980s), which also aired on flagship KRLD and on the Mutual Southwest Radio Network.
In addition to this, Sham has done NFL play-by-play for the NFL on Westwood One
, the NFL on Fox
and TNT Sunday Night Football
. He has also worked games for NFL Europe
and the Arena Football League's Dallas Desperados
. Sham has extensive experience broadcasting collegiate sports, having done play-by-play for NCAA athletics, most notably the NCAA Men's Division I Basketball Championship
and college football. Sham has been in the booth for 13 Cotton Bowl Classics. Brad still free-lances with Fox during Sundays in which the Cowboys are not playing.
While with KRLD, Sham served as the Texas Rangers
' radio voice between 1995 and 1997. He has also worked Major League Soccer
games for the Dallas Burn (now FC Dallas
) and North American Soccer League
games for the Dallas Tornado
. He also was part of the crew that covered the 1998 Winter Olympics
in Nagano, Japan.
Brad Sham, who is Jewish, is a graduate of the University of Missouri
School of Journalism
(1970), where he was also a brother of the Alpha Epsilon Pi
fraternity. Sham has won Texas Sportscaster of the Year eight times (the maximum allowed), and is a member of the Texas Radio Hall of Fame.
Sportscaster
In sports broadcasting, a commentator gives a running commentary of a game or event in real time, usually during a live broadcast. The comments are normally a voiceover, with the sounds of the action and spectators also heard in the background. In the case of television commentary, the commentator...
who is known as the "Voice of the Dallas Cowboys
Dallas Cowboys
The Dallas Cowboys are a professional American football franchise which plays in the Eastern Division of the National Football Conference of the National Football League . They are headquartered in Valley Ranch in Irving, Texas, a suburb of Dallas...
". Sham is currently heard on the Dallas Cowboys Radio Network
Dallas Cowboys Radio Network
The Dallas Cowboys Radio Network is an American radio network broadcasting all Dallas Cowboys football games to stations across all of Texas, Arkansas, Oklahoma, Louisiana, and New Mexico during the NFL season. Beginning with the 2009 NFL season, it is the arm of CBS Radio and comprises over 50...
, including the flagship stations 1080 AM KRLD, where Sham held the position of Sports Director between 1976 and 1981; and 105.3 KRLD-FM "The Fan". Prior to 2009, Cowboys games were broadcast on 1310 AM KTCK
KTCK
KTCK , is a sports talk radio station based in the Dallas-Fort Worth Metroplex. The station, currently owned by Cumulus Media, has been made popular by the incorporation of humor alongside the sports talk....
"The Ticket" and 93.3 FM KDBN "The Bone", and also previously on FM-103.7 and 98.7 FM KLUV "K-Love." Sham recently made his acting debut in the new movie,"W."
Biography
Sham has been with the Cowboys since 1977, when he was hired to be their color analyst alongside play-by-play man Verne LundquistVerne Lundquist
Merton Laverne "Verne" Lundquist, Jr. is an American sportscaster, currently employed by CBS Sports television.-Early life and career:Lundquist was born in Duluth, Minnesota...
. When Lundquist left for CBS
CBS Sports
CBS Sports is a division of CBS Broadcasting which airs sporting events on the American television network. Its headquarters are in the CBS Building on West 52nd Street in midtown Manhattan, New York City, with programs produced out of Studio 43 at the CBS Broadcast Center on West 57th Street.CBS...
in 1984, Sham became the lead play-by-play man, a position he has held ever since (save for three seasons in the mid 1990s). In 2003, Sham wrote Dallas Cowboys: Colorful Tales of America's Greatest Teams (ISBN 0762727594). He also contributes weekly columns to dallascowboys.com.
The 2009 season marked Sham's 30th year with the organization; the longest of any broadcaster with the team, albeit not consecutive due to his three-year absence from the club from 1995-97.
Brad also spent over a decade as the radio voice of the Texas Longhorns' football and basketball teams (mostly in the 1980s), which also aired on flagship KRLD and on the Mutual Southwest Radio Network.
In addition to this, Sham has done NFL play-by-play for the NFL on Westwood One
NFL on Westwood One
The NFL on Westwood One is the brand name given to weekly National Football League games carried on the radio over the Dial Global Radio Network...
, the NFL on Fox
NFL on FOX
NFL on Fox is the brand name of the Fox Broadcasting Company's coverage of the National Football League's National Football Conference games, produced by Fox Sports...
and TNT Sunday Night Football
TNT Sunday Night Football
The NFL on TNT was the weekly United States television broadcast by Turner Network Television of Sunday evening National Football League games.-Sunday night games :...
. He has also worked games for NFL Europe
NFL Europe
NFL Europe was an American football league which operated in Europe from 1991 until 2007. Backed by the National Football League , the largest professional American football league in the United States, it was founded as the World League of American Football to serve as a type of spring league...
and the Arena Football League's Dallas Desperados
Dallas Desperados
The Dallas Desperados were a professional Arena Football team. The Desperados played in the Southern Division of the now-defunct Arena Football League from 2002 to 2008....
. Sham has extensive experience broadcasting collegiate sports, having done play-by-play for NCAA athletics, most notably the NCAA Men's Division I Basketball Championship
NCAA Men's Division I Basketball Championship
The NCAA Men's Division I Basketball Championship is a single-elimination tournament held each spring in the United States, featuring 68 college basketball teams, to determine the national championship in the top tier of college basketball...
and college football. Sham has been in the booth for 13 Cotton Bowl Classics. Brad still free-lances with Fox during Sundays in which the Cowboys are not playing.
While with KRLD, Sham served as the Texas Rangers
Texas Rangers (baseball)
The Texas Rangers are a professional baseball team in the Dallas-Fort Worth Metroplex, based in Arlington, Texas. The Rangers are a member of the Western Division of Major League Baseball's American League, and are the reigning A.L. Western Division and A.L. Champions. Since , the Rangers have...
' radio voice between 1995 and 1997. He has also worked Major League Soccer
Major League Soccer
Major League Soccer is a professional soccer league based in the United States and sanctioned by the United States Soccer Federation . The league is composed of 19 teams — 16 in the U.S. and 3 in Canada...
games for the Dallas Burn (now FC Dallas
FC Dallas
FC Dallas is an American professional soccer club based in the Dallas suburb of Frisco, Texas which competes in Major League Soccer , the top professional soccer league in the United States of America and Canada...
) and North American Soccer League
North American Soccer League
North American Soccer League was a professional soccer league with teams in the United States and Canada that operated from 1968 to 1984.-History:...
games for the Dallas Tornado
Dallas Tornado
Dallas Tornado were a soccer team based in Dallas that played in the NASL. They played from 1967 to 1981. Their home fields were Cotton Bowl , P.C. Cobb Stadium , Franklin Field , Texas Stadium and Ownby Stadium on the SMU campus...
. He also was part of the crew that covered the 1998 Winter Olympics
1998 Winter Olympics
The 1998 Winter Olympics, officially the XVIII Olympic Winter Games, was a winter multi-sport event celebrated from 7 to 22 February 1998 in Nagano, Japan. Seventy-two nations and 2,176 participans contested in seven sports and 72 events at 15 venues. The games saw the introduction of Women's ice...
in Nagano, Japan.
Brad Sham, who is Jewish, is a graduate of the University of Missouri
University of Missouri
The University of Missouri System is a state university system providing centralized administration for four universities, a health care system, an extension program, five research and technology parks, and a publishing press. More than 64,000 students are currently enrolled at its four campuses...
School of Journalism
Missouri School of Journalism
The Missouri School of Journalism at University of Missouri in Columbia, claims to be the oldest formal journalism school in the world. Founded in 1908, only the Ecole Supérieure de Journalisme de Paris established in 1899 may be older...
(1970), where he was also a brother of the Alpha Epsilon Pi
Alpha Epsilon Pi
Alpha Epsilon Pi , the Global Jewish college fraternity, has 155 active chapters in the United States, Canada, United Kingdom and Israel with a membership of over 9,000 undergraduates...
fraternity. Sham has won Texas Sportscaster of the Year eight times (the maximum allowed), and is a member of the Texas Radio Hall of Fame.