Brand Development Index
Encyclopedia
Brand Development Index or (BDI) measures the relative sales strength of a brand within a specific market (e.g. Pepsi brand in 10 - 50 year olds). It is a measure of the relative sales strength of a given brand in a specific market area.
Brand Development Index or (BDI) is the index of brand sales to category sales.
Category Development
where A is the percentage of a brand's total sales in a specific market area, and X is the percentage of the total population in that market area.
(CDI). It can be used in deciding the allocations in the media to which a specific brand is advertised. It can also be used to determine how much advertising, or promotion effort is, or should be put in that specific market.
Brand Development Index or (BDI) is the index of brand sales to category sales.
Calculate
BDI is calculated by:Category Development
where A is the percentage of a brand's total sales in a specific market area, and X is the percentage of the total population in that market area.
Uses
The BDI is especially useful in conjunction with the Category Development IndexCategory Development Index
Category Development Index or measures the sales strength of a particular category of product, within a specific market .- Calculate :To calculate the CDI:A%/X%*100...
(CDI). It can be used in deciding the allocations in the media to which a specific brand is advertised. It can also be used to determine how much advertising, or promotion effort is, or should be put in that specific market.