Brand aversion is an antonym of brand loyalty

Brand loyalty

The American Marketing Association defines brand loyalty as:# The situation in which a consumer generally buys the same manufacturer-originated product or service repeatedly over time rather than buying from multiple suppliers within the category .# The degree to which a consumer consistently...

. It is when a consumer experiences distrust or a disliking of products from a particular brand based on past experiences with that brand and its products, similar to taste aversion

Taste aversion

Conditioned taste aversion, also known as Garcia effect , and as "Sauce-Bearnaise Syndrome", a term coined by Seligman and Hager, is an example of classical conditioning or Pavlovian conditioning...

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Brand aversion usually happens after recent bad press, a mass product recall, or other poor product launches.

See also

• Brand loyalty
  Brand loyalty
  The American Marketing Association defines brand loyalty as:# The situation in which a consumer generally buys the same manufacturer-originated product or service repeatedly over time rather than buying from multiple suppliers within the category .# The degree to which a consumer consistently...
  
  
• Brand architecture
  Brand architecture
  Brand architecture is the structure of brands within an organizational entity. It is the way in which the brands within a company’s portfolio are related to, and differentiated from, one another...
  
  
• Brand equity
  Brand equity
  Brand equity is the marketing effects and outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name. Fact of the well-known brand name is that, the company can sometimes charge premium prices from the consumer . And,...
  
  
• Brand management
  Brand management
  Brand management is the application of marketing techniques to a specific product, product line, or brand.The discipline of brand management was started at Procter & Gamble as a result of a famous memo by Neil H...
  
  
• Customer engagement
  Customer engagement
  Customer engagement refers to the engagement of customers with one another, with a company or a brand. The initiative for engagement can be either consumer- or company-led and the medium of engagement can be on or offline....
  
  
• Employer branding
  Employer branding
  The term employer brand was first used in the early 1990s to denote an organisation’s reputation as an employer. Since then, it has become widely adopted by the global management community...
  
  
• Evangelism marketing
  Evangelism marketing
  Evangelism marketing is an advanced form of word of mouth marketing in which companies develop customers who believe so strongly in a particular product or service that they freely try to convince others to buy and use it...
  
  
• Taste aversion
  Taste aversion
  Conditioned taste aversion, also known as Garcia effect , and as "Sauce-Bearnaise Syndrome", a term coined by Seligman and Hager, is an example of classical conditioning or Pavlovian conditioning...