Brand Keys is active in predictive brand equity, loyalty, and engagement metrics since 1984. A global firm headquartered in New York, NY

New York City

New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

. Brand Keys has 4 offices as well as offices in Dublin, Dubai

Dubai

Dubai is a city and emirate in the United Arab Emirates . The emirate is located south of the Persian Gulf on the Arabian Peninsula and has the largest population with the second-largest land territory by area of all the emirates, after Abu Dhabi...

, London

London

London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

, Madrid

Madrid

Madrid is the capital and largest city of Spain. The population of the city is roughly 3.3 million and the entire population of the Madrid metropolitan area is calculated to be 6.271 million. It is the third largest city in the European Union, after London and Berlin, and its metropolitan...

, Sydney

Sydney

Sydney is the most populous city in Australia and the state capital of New South Wales. Sydney is located on Australia's south-east coast of the Tasman Sea. As of June 2010, the greater metropolitan area had an approximate population of 4.6 million people...

, and Tokyo

Tokyo

, ; officially , is one of the 47 prefectures of Japan. Tokyo is the capital of Japan, the center of the Greater Tokyo Area, and the largest metropolitan area of Japan. It is the seat of the Japanese government and the Imperial Palace, and the home of the Japanese Imperial Family...

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Company information

Brand Keys, Inc. is a research consultancy that offers predictive metrics on drivers of customer loyalty and engagement. A neutral organization, The Advertising Research Foundation

Advertising Research Foundation

The Advertising Research Foundation is a nonprofit industry association for creating, aggregating, synthesizing and sharing knowledge in the fields of advertising and media. It was founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies...

, has conducted a First Opinion Review of Brand Keys' Brand Engagement Measurement Methodology, which validated this system; findings are available on the Advertising Research Foundation’s website .

Key people

Robert K. Passikoff is the Founder and president of Brand Keys, Inc. He has pioneered work in the area of customer loyalty and consumer engagement, creating the Brand Keys Customer Loyalty Engagement Index, the Brandweek Loyalty Leaders’ List, the Sports Fan Loyalty Index, and the Women’s Wear Daily Fashion Brand Engagement Index. Dr. Robert Passikoff was named a "2007 ARF Research Innovator" by the Advertising Research Foundation (ARF).

Amy Shea is Executive Vice President and Global Director of Brand Development. Amy Shea was the recipient of the 2008 Advertising Research Foundation (ARF) "Great Mind" Award in Innovation.

Leigh Benatar is Executive Vice President in Brand Loyalty & Research. Leigh Benatar was the recipient of the 2010 Advertising Research Foundation (ARF) “Great Mind” Award in Innovation.