The Brand rankings of Japanese universities (大学ブランドランキング Daigaku Burando Rankingu) is a ranking of the Japanese universities by Nikkei Business Publications

Nikkei Business Publications

, commonly known as , is a book and magazine publisher based in Tokyo, Japan. The company was established as "Nikkei McGraw-Hill, Inc", a joint venture of Nihon Keizai Shimbun and McGraw-Hill in 1969, and later it became to be a wholly owned subsidiary of Nikkei.Nikkei BP is known well for its...

, released annually in November.

It is a ranking system which evaluates the universities' power of brand. According to Nikkei BP, BRJU stands on the idea of "How people think", but not the quality or functions of university. Therefore questionnaires are done to third-person groups.

Methodology

It is composed by 49 indicators related to the power of brand. Each indicator was calculated by the result of questionnaires to businesspersons,people who have children and people related to education in a same region of targeted universities. these indicators are related to not only reputation or popularity , but also various recognitions such as a review of HR

Human resources

Human resources is a term used to describe the individuals who make up the workforce of an organization, although it is also applied in labor economics to, for example, business sectors or even whole nations...

. Basically the same methodology of corporate brand research is applied to this ranking systems.

It ranks universities in 5 areas, with Greater Tokyo Area

Greater Tokyo Area

The Greater Tokyo Area is a large metropolitan area in Kantō region, Japan, consisting of most of the prefectures of Chiba, Kanagawa, Saitama, and Tokyo . In Japanese, it is referred to by various terms, including the , , and others....

, Hokuriku

Hokuriku

Hokuriku may refer to:* Hokuriku , a sleeping car train in Japan* The Hokuriku region in Japan* ALO's Hokuriku, a Japanese football club based in Toyama, Japan...

/Tokai

Tokai

Tōkai in Japanese may refer to:* Tōkai region, a subregion of Chūbu* Tōkai, Ibaraki, a village, also nown as "Tokaimura" * Tōkai, Aichi, a city* Tōkai University, a private university in Tokyo...

 Area, Kansai Area, Chugoku

Chugoku region

The , also known as the , is the westernmost region of Honshū, the largest island of Japan. It consists of the prefectures of Hiroshima, Okayama, Shimane, Tottori and Yamaguchi. It has a population of about 7.8 million.- History :...

/Shikoku

Shikoku

is the smallest and least populous of the four main islands of Japan, located south of Honshū and east of the island of Kyūshū. Its ancient names include Iyo-no-futana-shima , Iyo-shima , and Futana-shima...

 Area and Kyushu

Kyushu

is the third largest island of Japan and most southwesterly of its four main islands. Its alternate ancient names include , , and . The historical regional name is referred to Kyushu and its surrounding islands....

/Okinawa Prefecture

Okinawa Prefecture

is one of Japan's southern prefectures. It consists of hundreds of the Ryukyu Islands in a chain over long, which extends southwest from Kyūshū to Taiwan. Okinawa's capital, Naha, is located in the southern part of Okinawa Island...

/Yamaguchi

Yamaguchi Prefecture

is a prefecture of Japan in the Chūgoku region on Honshū island. The capital is the city of Yamaguchi, in the center of the prefecture. The largest city, however, is Shimonoseki.- History :...

 Area. Each university is ranked in its own region's rankings, thus there are no national rankings.

Top 10/20 Universities in the BRJU

University rankings in Greater Tokyo Area

Greater Tokyo Area

The Greater Tokyo Area is a large metropolitan area in Kantō region, Japan, consisting of most of the prefectures of Chiba, Kanagawa, Saitama, and Tokyo . In Japanese, it is referred to by various terms, including the , , and others....

Overall Rank 2010	Overall Rank 2009	University	Type	Overall Score
1	3	Waseda University Waseda University , abbreviated as , is one of the most prestigious private universities in Japan and Asia. Its main campuses are located in the northern part of Shinjuku, Tokyo. Founded in 1882 as Tokyo Senmon Gakko, the institution was renamed "Waseda University" in 1902. It is known for its liberal climate...	PR Private university Private universities are universities not operated by governments, although many receive public subsidies, especially in the form of tax breaks and public student loans and grants. Depending on their location, private universities may be subject to government regulation. Private universities are...	91.0 (86.1)
2	2	University of Tokyo University of Tokyo , abbreviated as , is a major research university located in Tokyo, Japan. The University has 10 faculties with a total of around 30,000 students, 2,100 of whom are foreign. Its five campuses are in Hongō, Komaba, Kashiwa, Shirokane and Nakano. It is considered to be the most prestigious university...	NA National university A national university is generally a university created or run by a government, but which at the same time operates autonomously without direct oversight or control by the state. Some national universities are closely associated with national cultural or political aspirations...	89.6 (89.1)
3	1	Keio University Keio University ,abbreviated as Keio or Keidai , is a Japanese university located in Minato, Tokyo. It is known as the oldest institute of higher education in Japan. Founder Fukuzawa Yukichi originally established it as a school for Western studies in 1858 in Edo . It has eleven campuses in Tokyo and Kanagawa...	PR Private university Private universities are universities not operated by governments, although many receive public subsidies, especially in the form of tax breaks and public student loans and grants. Depending on their location, private universities may be subject to government regulation. Private universities are...	84.0 (89.3)
4	4	Sophia University Sophia University There are several rankings below related to Sophia University.-General Rankings:The university was ranked 61st in 2010 in the ranking Truly Strong Universities by Toyo Keizai...	PR Private university Private universities are universities not operated by governments, although many receive public subsidies, especially in the form of tax breaks and public student loans and grants. Depending on their location, private universities may be subject to government regulation. Private universities are...	74.7 (76.3)
5	5	Hitotsubashi University Hitotsubashi University is a national university specialised in the social sciences in Tokyo, Japan. The University has campuses in Kunitachi, Kodaira, and Kanda.Hitotsubashi is considered as one of the most prestigious universities in Japan. It is ranked 25th in the world in 2011 by École des Mines de Paris.Hitotsubashi...	NA National university A national university is generally a university created or run by a government, but which at the same time operates autonomously without direct oversight or control by the state. Some national universities are closely associated with national cultural or political aspirations...	72.0 (73.0)
6	6	Tokyo Institute of Technology Tokyo Institute of Technology The Tokyo Institute of Technology is a public research university located in Greater Tokyo Area, Japan. Tokyo Tech is the largest institution for higher education in Japan dedicated to science and technology. Tokyo Tech enrolled 4,850 undergaraduates and 5006 graduate students for 2009-2010...	NA National university A national university is generally a university created or run by a government, but which at the same time operates autonomously without direct oversight or control by the state. Some national universities are closely associated with national cultural or political aspirations...	71.8 (70.3)
7	8	Ochanomizu University Ochanomizu University is one of only two national women's universities in Japan. The other one is the Nara Women's University.-History:Ochanomizu University was founded in 1875 as a teacher training institute for women located in Tokyo's Ochanomizu neighborhood. On September 1, 1923, the campus was destroyed in the...	NA National university A national university is generally a university created or run by a government, but which at the same time operates autonomously without direct oversight or control by the state. Some national universities are closely associated with national cultural or political aspirations...	69.0 (65.3)
8	12	Meiji University Meiji University is a private university in Tokyo and Kawasaki, founded in 1881 by three lawyers of the Meiji era, Kishimoto Tatsuo, Miyagi Kōzō, and Yashiro Misao. It is one of the largest and most prestigious Japanese universities in Tokyo, Japan....	PR Private university Private universities are universities not operated by governments, although many receive public subsidies, especially in the form of tax breaks and public student loans and grants. Depending on their location, private universities may be subject to government regulation. Private universities are...	68.5 (63.6)
9	7	Aoyama Gakuin University Aoyama Gakuin University , abbreviated AGU, is a Japanese Christian university in Shibuya near Omotesandō, Tokyo, Japan. Aoyama Gakuin University is part of a comprehensive educational institute called Aoyama Gakuin, which includes a kindergarten, an elementary school, junior and senior high schools, and a women's junior...	PR Private university Private universities are universities not operated by governments, although many receive public subsidies, especially in the form of tax breaks and public student loans and grants. Depending on their location, private universities may be subject to government regulation. Private universities are...	65.9 (67.2)
10	16	International Christian University International Christian University There are several rankings related to ICU, shown below.-Alumni rankings:According to the Weekly Economist's 2010 rankings and the PRESIDENT's article on 2006/10/16, graduates from ICU have the 24th best employment rate in 400 major companies, and their average graduate salary is the 4th best in...	PR Private university Private universities are universities not operated by governments, although many receive public subsidies, especially in the form of tax breaks and public student loans and grants. Depending on their location, private universities may be subject to government regulation. Private universities are...	64.5 (61.3)
-	9	Tokyo University of Foreign Studies Tokyo University of Foreign Studies TUFS is a specialized institution only in foreign language, international affairs and foreign studies, thus it is not as well-known as other big universities such as University of Tokyo and Kyoto University...	NA National university A national university is generally a university created or run by a government, but which at the same time operates autonomously without direct oversight or control by the state. Some national universities are closely associated with national cultural or political aspirations...	- (65.1)
-	10	Chuo University Chuo University Chuo University is a one of the Japanese leading universities. Thus it is competitive in several rankings such as shown below.-General Rankings:The university has been ranked 27th, 25th, 34th during 2008-2010 respectively in the ranking "Truly Strong Universities" by Toyo Keizai.-Research...	PR Private university Private universities are universities not operated by governments, although many receive public subsidies, especially in the form of tax breaks and public student loans and grants. Depending on their location, private universities may be subject to government regulation. Private universities are...	- (63.9)
-	10	Gakushuin University Gakushuin University is an elite higher educational institution in Mejiro, Toshima Ward, Tokyo. It was re-established after World War II as an affiliate of the Gakushūin School Corporation, the privatized successor to the original Gakushūin University or "Peers School" set up during the Meiji era to educate the...	PR Private university Private universities are universities not operated by governments, although many receive public subsidies, especially in the form of tax breaks and public student loans and grants. Depending on their location, private universities may be subject to government regulation. Private universities are...	- (63.9)
-	12	Tokyo University of Science Tokyo University of Science Tokyo University of Science is a private university of science and technology in Japan...	PR Private university Private universities are universities not operated by governments, although many receive public subsidies, especially in the form of tax breaks and public student loans and grants. Depending on their location, private universities may be subject to government regulation. Private universities are...	- (63.6)
-	14	Rikkyo University Rikkyo University , also known as Saint Paul's University, is a private university, based on Christian precepts, in Ikebukuro, Tokyo. There is a suburban campus in Niiza in nearby Saitama.It is known for its liberal climate symbolized by the motto -History:...	PR Private university Private universities are universities not operated by governments, although many receive public subsidies, especially in the form of tax breaks and public student loans and grants. Depending on their location, private universities may be subject to government regulation. Private universities are...	- (62.6)
-	15	Tsuda College Tsuda College is a private women's college in Kodaira, Tokyo. The college was founded in 1900 by Tsuda Umeko as Joshi Eigaku Juku. The name was later changed to Tsuda Eigaku Juku and then Tsuda Juku Senmon Gakko and finally Tsuda Juku Daigaku in 1948....	PR Private university Private universities are universities not operated by governments, although many receive public subsidies, especially in the form of tax breaks and public student loans and grants. Depending on their location, private universities may be subject to government regulation. Private universities are...	- (61.6)
-	17	Yokohama National University Yokohama National University , or is a national university in Hodogaya-ku, Yokohama, Kanagawa Prefecture, Japan. It offers Doctoral degrees in education as part of a coalition with Tokyo Gakugei University, Saitama University, and Chiba University. It is noted for its Business Administration program.-History:The predecessor...	NA National university A national university is generally a university created or run by a government, but which at the same time operates autonomously without direct oversight or control by the state. Some national universities are closely associated with national cultural or political aspirations...	- (61.1)
-	18	Tokyo Gakugei University Tokyo Gakugei University Tokyo Gakugei University or Gakudai , for short, is a national university in Koganei, Tokyo. While its history may be traced to 1873, it was formally chartered as a university in 1949 through the merging of four teacher-training institutions....	NA National university A national university is generally a university created or run by a government, but which at the same time operates autonomously without direct oversight or control by the state. Some national universities are closely associated with national cultural or political aspirations...	- (59.4)
-	19	Chiba University Chiba University is a national university in the city of Chiba, Japan. It offers Doctoral degrees in education as part of a coalition with Tokyo Gakugei University, Saitama University, and Yokohama National University.-Faculties:*Letters*Education*Law and Economics*Science...	NA National university A national university is generally a university created or run by a government, but which at the same time operates autonomously without direct oversight or control by the state. Some national universities are closely associated with national cultural or political aspirations...	- (59.0)
-	20	Hosei University Hosei University is a private university based in Tokyo, Japan.The university originated in a school of law, Tōkyō Hōgakusha , established in 1880, and the following year renamed Tōkyō Hōgakkō . This was from 1883 headed by Dr. Gustave Emile Boissonade, and was heavily influenced by the French legal tradition...	PR Private university Private universities are universities not operated by governments, although many receive public subsidies, especially in the form of tax breaks and public student loans and grants. Depending on their location, private universities may be subject to government regulation. Private universities are...	- (58.7)

University rankings in Kansai Area

Overall Rank 2010	Overall Rank 2009	University	Type	Overall Score
1	-	Kyoto University Kyoto University , or is a national university located in Kyoto, Japan. It is the second oldest Japanese university, and formerly one of Japan's Imperial Universities.- History :...	NA National university A national university is generally a university created or run by a government, but which at the same time operates autonomously without direct oversight or control by the state. Some national universities are closely associated with national cultural or political aspirations...	93.0
2	-	Osaka University Osaka University , or , is a major national university located in Osaka, Japan. It is the sixth oldest university in Japan as the Osaka Prefectural Medical College, and formerly one of the Imperial Universities of Japan...	NA National university A national university is generally a university created or run by a government, but which at the same time operates autonomously without direct oversight or control by the state. Some national universities are closely associated with national cultural or political aspirations...	81.7
3	-	Doshisha University Doshisha University , or is a prestigious private university in Kyoto, Japan. The university has approximately 27,000 students on three campuses, in faculties of theology, letters, law, commerce, economics, policy, and engineering...	PR Private university Private universities are universities not operated by governments, although many receive public subsidies, especially in the form of tax breaks and public student loans and grants. Depending on their location, private universities may be subject to government regulation. Private universities are...	73.1
4	-	Kansai University Kansai University , or , is a private non-sectarian and coeducational university located in Suita, Osaka, Japan and in two other locations: Osaka City; and Takatsuki, Osaka.-History:Kansai University was founded as Kansai Law School in November 1886, in Osaka...	PR Private university Private universities are universities not operated by governments, although many receive public subsidies, especially in the form of tax breaks and public student loans and grants. Depending on their location, private universities may be subject to government regulation. Private universities are...	68.9
5	-	Ritsumeikan University Ritsumeikan University Ritsumeikan University has a growing reputation as one of the main private universities of Japan. It is part of a group of prestigious private universities in the Kansai area, called "Kan -Kan -Dou -Ritsu "...	PR Private university Private universities are universities not operated by governments, although many receive public subsidies, especially in the form of tax breaks and public student loans and grants. Depending on their location, private universities may be subject to government regulation. Private universities are...	68.2
6	-	Kobe University Kobe University Shindai is one of the leading universities in Japan. It can be seen in the several rankings such as shown below.-General Rankings:The university is ranked 10th in 2010 in the ranking "Truly Strong Universities" by Toyo Keizai...	NA National university A national university is generally a university created or run by a government, but which at the same time operates autonomously without direct oversight or control by the state. Some national universities are closely associated with national cultural or political aspirations...	68.1
7	-	Kwansei Gakuin University Kwansei Gakuin University , colloquially abbreviated to , is a non-denominational Christian private and coeducational university located in Nishinomiya, Sanda, Osaka City, and Tokyo, Japan....	PR Private university Private universities are universities not operated by governments, although many receive public subsidies, especially in the form of tax breaks and public student loans and grants. Depending on their location, private universities may be subject to government regulation. Private universities are...	63.9
8	-	Kinki University Kinki University , or , is a private non-sectarian and coeducational university based in Higashiosaka, Osaka, Japan with campuses in five other locations: Nara, Nara; Ōsakasayama, Osaka; Uchita, Wakayama; Higashihiroshima, Hiroshima; and Iizuka, Fukuoka....	PR Private university Private universities are universities not operated by governments, although many receive public subsidies, especially in the form of tax breaks and public student loans and grants. Depending on their location, private universities may be subject to government regulation. Private universities are...	59.8
9	-	Osaka City University Osaka City University , abbreviated to , is a public university in Japan. It is located in Sumiyoshi-ku, Osaka City.- History :OCU's predecessor was founded in 1880, as the Osaka Commercial Training Institute with donations by local merchants. It developed into Osaka Commercial School in 1885, then was municipalized in...	PU Public university A public university is a university that is predominantly funded by public means through a national or subnational government, as opposed to private universities. A national university may or may not be considered a public university, depending on regions...	59.1
10	-	Osaka Prefecture University Osaka Prefecture University , also abbreviated to , is one of the largest public universities in Japan. The main campus is among big Kofun tombs in Sakai, Osaka.- History :...	PU Public university A public university is a university that is predominantly funded by public means through a national or subnational government, as opposed to private universities. A national university may or may not be considered a public university, depending on regions...	56.5

External links

• Nikkei BP official website