Brandchannel is a website about brand

Brand

The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...

ing launched in 2001, with the goal of offering a global perspective on brands. Brandchannel is committed to providing readers with an accessible exploration and analysis of brands. It offers an informative and community-oriented platform that features a dynamic newsfeed, compelling articles, global conference listings, industry debates, a directory of agencies, and other valuable branding resources. The website is produced by global branding agency Interbrand

Interbrand

Interbrand, a division of Omnicom, is a global branding consultancy, specializing in vast brand services, including brand analytics, brand strategy, brand valuation, corporate design, digital brand management, and naming...

, but maintains editorial independence

Editorial independence

Editorial independence is the freedom of editors to make decisions without interference from the owners of a publication. Editorial independence is tested, for instance, if a newspaper runs articles that may be unpopular with its advertising clientele....

. Brandchannel's office is based in New York City.

Regular contributors

• Jim Thompson - Editor
• Robin Rusch - Founding Editor
• Renée Alexander
• Deborah Dunham
• Sheila Shayon
• Benjamin Berkon
• Vivian Manning-Schaffel
• Abram Sauer
• Barry Silverstein
• Dale Buss
• Umair Naeem
• Sue Blecher
• Anthony Zumpano
• Russ Josephs

External links

• brandchannel - always branding. always on.
• brandcameo - records product placement and brand appearances in films.
• Interbrand - produces brandchannel.