Brandweek was a weekly American marketing trade publication.

First published in 1986 as Adweek

Adweek

Adweek is a weekly American advertising trade publication that was first published in 1978....

s Marketing Week, the publication changed its name in 1992 after facing a legal threat from the UK's Marketing Week

Marketing Week

Marketing Week is a magazine focused on the marketing industry in the UK. The magazine is based in London.The magazine is owned by the LSE-listed company Centaur Media plc. Among the senior staff are Publisher Sarah Gilchriest and Editor Mark Choueke. Its circulation is approximately 40,000, with...

 magazine. Brandweek coverd the world of marketing from big-budget ad campaigns to under-the-radar guerrilla efforts. The publication is part of the AdweekMedia Group of magazines owned by The Nielsen Company. It published 46 print issues a year in addition to Brandweek.com and a series of e-mail newsletters focusing on shopper, digital, Hispanic and green marketing

Green marketing

According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as...

. It was merged into Adweek in 2011.

Brandweek's flagship properties included Superbrands and Marketer of the Year.

In January 2009, it launched its blog Brandfreak, which took an irreverent look at the world of marketing and branding.