Breuk Iversen
Encyclopedia
Breuk Iversen, is a designer
and writer
. Iversen is named the raconteur of Williamsburg, Brooklyn
, one of the liveliest and largest art
communities in the world. He is famous for his production, with Jan McLaughlin, at the http://www.damstuhltrager.com/about.html Dam Stuhltrager Gallery] of the "Salon des Refuses: the Offal Project" a site-specific exhibit that explored issues of economy
, aesthetics
, politics
and popular culture
through society's by-products.
In 1999, he graduated from School of Visual Arts (SVA) where he studied under Len Sirowitz, Dick Raboy, James Victore
, Tony Palladino, Steven Brower
, Luba Lukova, Paul Davis and Milton Glaser
. In his Sophomore year at SVA, he opened a design firm, on 5th Avenue in NYC named http://www.disciplinedbeauty.com Disciplined Beauty and by graduation, had owned and operated the design firm, where he worked under the reputed title; Creative Director. On 5th Avenue (1996–2001), his office, directly across the hall from Dick Raboy, a NYC advertising copywriter, and had studied under his tutelage until his passing in May 2004. In 1998, he married, Argentinian designer, Debora Gutman, and was divorced year later.
in Manhattan
. 11211 magazine had attracted worldwide attention covering infamous artist such as Terrance Lindall
, Rene Iatba, Nick Zedd
and Mike Diana
in New York City
.
As part of opening night's performances, One Thousand dollars was on sale for less than half price. $1 bills sold for $0.49, $5 bills for $2.49, $10. bills for $4.99, and finally $20 bills for $9.99 each. Who can resist buying money for 1/2 price? A well-known wag of Williamsburg said, "Shows that artists can provide a useful service to society…collecting garbage".
Regarding Offalism, Breuk said: "Senior year, at SVA, I devised a fine art project with some fellow students: W. Timothy Ryan (painter), Dmitry Gubin (photographer), and a prolific Williamsburg poet, Kay Divant. Kay suggested I move to Williamsburg with my now former wife, Debora Gutman, to join the developing artist colony."
"The Offal Project was an antecedent, four-person collaborative project based on garbage (literally) permanently trapped under resin. Arbitrary addresses in Manhattan were photographed and I transported garbage by train or taxi back to Williamsburg for cementing. This satisfied my appetite for studying both Sociology and random synchronistic events. Offalism conceptually merged Surrealism, Pop Art, Dadaism, Postmodernism and Abstract Expressionism. We created 'time capsules' indicative of our culture which coupled as an excellent platform for sociological information extrapolation. We had four artists instead of one, a designer, painter, photographer and writer (similar components used in magazine publishing) and neither would dictate what the other should do.
"The Offal inquiry suggested that our society is overtly operating under a super-technologically enforced binary system which manifests lethargic responses using multiplicity in contradiction to our genealogy as human beings. This ontological discourse directly influenced my decision to introduce with a "no editing" policy magazine. An absurd and socially disruptive notion. We attempted paralleling strict, mathematically charged Pythagorean archetypes (space) vis•a•vis arbitrary events (time), seeking paradigms in the Zeitgeist."
Designer
A designer is a person who designs. More formally, a designer is an agent that "specifies the structural properties of a design object". In practice, anyone who creates tangible or intangible objects, such as consumer products, processes, laws, games and graphics, is referred to as a...
and writer
Writer
A writer is a person who produces literature, such as novels, short stories, plays, screenplays, poetry, or other literary art. Skilled writers are able to use language to portray ideas and images....
. Iversen is named the raconteur of Williamsburg, Brooklyn
Williamsburg, Brooklyn
Williamsburg is a neighborhood in the New York City borough of Brooklyn, bordering Greenpoint to the north, Bedford-Stuyvesant to the south, Bushwick to the east and the East River to the west. The neighborhood is part of Brooklyn Community Board 1. The neighborhood is served by the NYPD's 90th ...
, one of the liveliest and largest art
Art
Art is the product or process of deliberately arranging items in a way that influences and affects one or more of the senses, emotions, and intellect....
communities in the world. He is famous for his production, with Jan McLaughlin, at the http://www.damstuhltrager.com/about.html Dam Stuhltrager Gallery] of the "Salon des Refuses: the Offal Project" a site-specific exhibit that explored issues of economy
Economics
Economics is the social science that analyzes the production, distribution, and consumption of goods and services. The term economics comes from the Ancient Greek from + , hence "rules of the house"...
, aesthetics
Aesthetics
Aesthetics is a branch of philosophy dealing with the nature of beauty, art, and taste, and with the creation and appreciation of beauty. It is more scientifically defined as the study of sensory or sensori-emotional values, sometimes called judgments of sentiment and taste...
, politics
Politics
Politics is a process by which groups of people make collective decisions. The term is generally applied to the art or science of running governmental or state affairs, including behavior within civil governments, but also applies to institutions, fields, and special interest groups such as the...
and popular culture
Popular culture
Popular culture is the totality of ideas, perspectives, attitudes, memes, images and other phenomena that are deemed preferred per an informal consensus within the mainstream of a given culture, especially Western culture of the early to mid 20th century and the emerging global mainstream of the...
through society's by-products.
Biography
Breuk Iversen was born in the Sunset Park area of Brooklyn, New York and the first of two children born of Frank Iversen, an amateur botanist and craftsman, and wife, Joanne Iversen. He has worked as a graphic designer, copywriter, Search Engine Optimization (SEO) and social media specialist. Other less noteworthy interests; Chinese culture, advertising, Feng Shui, Tetrad Management, Taoism, Social Media, Music Composition & Fine Art.In 1999, he graduated from School of Visual Arts (SVA) where he studied under Len Sirowitz, Dick Raboy, James Victore
James Victore
James Victore is an artist and designer .He attended the School of Visual Arts in New York, but never graduated.His work has been shown at major art institutions, including the Museum of Modern Art in New York....
, Tony Palladino, Steven Brower
Steven Brower
Steven Ian Brower is an American graphic designer, and writer. His work appears regularly in international and national design annuals and books on design, and he writes for several publications. Brower attended the High School of Music & Art and the School of Visual Arts in New York City and is...
, Luba Lukova, Paul Davis and Milton Glaser
Milton Glaser
Milton Glaser is a graphic designer, best known for the I Love New York logo, his "Bob Dylan" poster, the "DC bullet" logo used by DC Comics from 1977 to 2005, and the "Brooklyn Brewery" logo. He also founded New York Magazine with Clay Felker in 1968.-Biography:Glaser was born into a Hungarian...
. In his Sophomore year at SVA, he opened a design firm, on 5th Avenue in NYC named http://www.disciplinedbeauty.com Disciplined Beauty and by graduation, had owned and operated the design firm, where he worked under the reputed title; Creative Director. On 5th Avenue (1996–2001), his office, directly across the hall from Dick Raboy, a NYC advertising copywriter, and had studied under his tutelage until his passing in May 2004. In 1998, he married, Argentinian designer, Debora Gutman, and was divorced year later.
11211 Magazine
Iversen published several magazines including 11211 magazine, Appetite, Fortnight, Wburg Calendar, The Box Map and 10003 magazine for the East VillageEast Village, Manhattan
The East Village is a neighborhood in the borough of Manhattan in New York City, lying east of Greenwich Village, south of Gramercy and Stuyvesant Town, and north of the Lower East Side...
in Manhattan
Manhattan
Manhattan is the oldest and the most densely populated of the five boroughs of New York City. Located primarily on the island of Manhattan at the mouth of the Hudson River, the boundaries of the borough are identical to those of New York County, an original county of the state of New York...
. 11211 magazine had attracted worldwide attention covering infamous artist such as Terrance Lindall
Terrance Lindall
Terrance Lindall is an American artist who was born in Minneapolis, Minnesota in 1944. Lindall attended the University of Minnesota and graduated magna cum laude from Hunter College in New York City in 1970, with a double major in Philosophy and English and a double minor in Psychology and Physical...
, Rene Iatba, Nick Zedd
Nick Zedd
Nick Zedd is an American filmmaker and author based in New York City. He coined the term Cinema of Transgression in 1985 to describe a loose-knit group of like-minded filmmakers and artists using shock value and black humor in their work...
and Mike Diana
Mike Diana
Michael Christopher "Mike" Diana is an underground cartoonist who became the first artist ever to receive a criminal conviction for obscenity for artwork in the United States.-Early life:...
in New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
.
Offal Movement
Iversen is the founding member of the art collabrative known as "Offal", using common refuse as a medium. Among several exhibits under the Offal Project included refuse collected from galleries operating under the Williamsburg Gallery Association and advertised with the motto "See all the Williamsburg Gallery Association's garbage in one place". "Salon des Refuses" became the talk of Williamsburg.As part of opening night's performances, One Thousand dollars was on sale for less than half price. $1 bills sold for $0.49, $5 bills for $2.49, $10. bills for $4.99, and finally $20 bills for $9.99 each. Who can resist buying money for 1/2 price? A well-known wag of Williamsburg said, "Shows that artists can provide a useful service to society…collecting garbage".
Regarding Offalism, Breuk said: "Senior year, at SVA, I devised a fine art project with some fellow students: W. Timothy Ryan (painter), Dmitry Gubin (photographer), and a prolific Williamsburg poet, Kay Divant. Kay suggested I move to Williamsburg with my now former wife, Debora Gutman, to join the developing artist colony."
"The Offal Project was an antecedent, four-person collaborative project based on garbage (literally) permanently trapped under resin. Arbitrary addresses in Manhattan were photographed and I transported garbage by train or taxi back to Williamsburg for cementing. This satisfied my appetite for studying both Sociology and random synchronistic events. Offalism conceptually merged Surrealism, Pop Art, Dadaism, Postmodernism and Abstract Expressionism. We created 'time capsules' indicative of our culture which coupled as an excellent platform for sociological information extrapolation. We had four artists instead of one, a designer, painter, photographer and writer (similar components used in magazine publishing) and neither would dictate what the other should do.
"The Offal inquiry suggested that our society is overtly operating under a super-technologically enforced binary system which manifests lethargic responses using multiplicity in contradiction to our genealogy as human beings. This ontological discourse directly influenced my decision to introduce with a "no editing" policy magazine. An absurd and socially disruptive notion. We attempted paralleling strict, mathematically charged Pythagorean archetypes (space) vis•a•vis arbitrary events (time), seeking paradigms in the Zeitgeist."