Briarcliff Plaza, also known as Ponce de Leon Plaza, is a strip mall

Strip mall

A strip mall is an open-area shopping center where the stores are arranged in a row, with a sidewalk in front. Strip malls are typically developed as a unit and have large parking lots in front...

-type shopping center designed by architect George Harwell Bond

George Harwell Bond

George Harwell Bond was an architect active in Atlanta, Georgia and worked at the firm of G. Lloyd Preacher.He designed the modernist Briarcliff Plaza shopping center in the Poncey-Highland neighborhood, the location of the Plaza Theatre, and Atlanta's first shopping center with off-street...

 and built in 1939 at the southwest corner of Ponce de Leon Avenue and Highland Avenue in the Poncey-Highland

Poncey-Highland

Poncey-Highland is a neighborhood on the east side of Atlanta, Georgia, located south of Virginia-Highland. It so named because it is near the intersection of east/west Ponce de Leon Avenue and north/southwest North Highland Avenue. This Atlanta neighborhood was established between 1905 and 1930,...

 neighborhood of Atlanta. It was Atlanta's first shopping center with off-street parking. It is anchored by the historic Plaza Theatre

Plaza Theatre (Atlanta)

The Plaza Theatre is an Atlanta landmark and the city’s oldest continuously operating movie theatre. It is home to several weekly and monthly events, including The Rocky Horror Picture Show and both the Silver Scream Spookshow and Splatter Cinema, mixed-media events featuring live performances and...

and Urban Outfitters (former home of the iconic Plaza Drugs). Adjacent to Briarcliff Plaza is the equally iconic Majestic Diner, open since 1929.