Overview

BrightTALK is a professional webinar and video solution provider which is headquartered in London

London

London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

 and has offices in San Francisco and New York

New York

New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...

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History

BrightTALK was founded in London in 2002 by Paul Heald and Charlie Blackburn to pursue the development of webcasting technologies in the knowledge industries

Knowledge worker

Knowledge workers in today's workforce are individuals who are valued for their ability to act and communicate with knowledge within a specific subject area. They will often advance the overall understanding of that subject through focused analysis, design and/or development. They use research...

. Prior to BrightTALK they worked together establishing the European operations of Scient

Scient

Scient was a San Francisco-based Internet consulting company, founded in 1997, that was one of the large American consulting firms during the dot-com bubble. The company was founded by Eric Greenberg, who had previously founded its competitor, Viant. Its CEO was Robert Howe, the former head of IBM...

. BrightTALK developed its first technology platform to deliver recorded video presentations with synchronized slides and live audio (or webinar) and focused initially on the fund management industry.

BrightTALK later extended its business into other knowledge-based sectors such as information technology

Information technology

Information technology is the acquisition, processing, storage and dissemination of vocal, pictorial, textual and numerical information by a microelectronics-based combination of computing and telecommunications...

 and health

Health

Health is the level of functional or metabolic efficiency of a living being. In humans, it is the general condition of a person's mind, body and spirit, usually meaning to be free from illness, injury or pain...

 in addition to B2B

Business-to-business

Business-to-business describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer...

 media, which they entered through a joint venture with Incisive Media

Incisive Media

Incisive Media is a publisher of business media. It is based in London, United Kingdom, with offices in New York, Hong Kong, Singapore and Beijing.-History and management:...

 known as Conjecture in 2004. The first version of BrightTALK Media Zone, a rebuild of the original webcasting technology, launched the following year. The company also funded the development of a new business, e-Symposium, which it acquired in the end of 2005 and renamed BrightTALK Conferences.

BrightTALK opened its first office in the United States

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 in 2006 and began to develop the technology to make live audio webcasting possible as a self-service

Self-service

Self service is the practice of serving oneself, usually when purchasing items. Common examples include many gas stations, where the customer pumps their own gas rather than have an attendant do it...

 tool. The new website

Website

A website, also written as Web site, web site, or simply site, is a collection of related web pages containing images, videos or other digital assets. A website is hosted on at least one web server, accessible via a network such as the Internet or a private local area network through an Internet...

 launched in September 2008 enables business professionals to find and deliver webinars and videos.

In September 2011, BrightTALK received $20.5 million in funding from North Bridge Growth Equity in exchange for a minority stake

Minority interest

Minority interest in business is an accounting concept that refers to the portion of a subsidiary corporation's stock that is not owned by the parent corporation...

 in the company

Company

A company is a form of business organization. It is an association or collection of individual real persons and/or other companies, who each provide some form of capital. This group has a common purpose or focus and an aim of gaining profits. This collection, group or association of persons can be...

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