Brightcove
Encyclopedia
Brightcove is a Cambridge, MA
based company that produces an Online Video Platform (OVP).
, who now serves as CEO. In March 2006, Brightcove acquired Seattle-based Metastories, makers of StoryMaker, a publishing tool for video, audio, images, and text. In May of that year it established a distribution partnership with TiVo
and a content delivery
partnership with Limelight Networks
.
Coinciding with a series of deals with UK media companies, Brightcove opened an office in London
in July, 2007.
In November 2009, Brightcove was named as one of the top two US video platform vendors.
In April 2010, it was reported that Brightcove raised $12 million in fourth-round funding, nearing a total of $100 million, but still barely breaking even with the projected $50 million in annual revenue.
In August 2010, Brightcove announced a content delivery partnertship with Akamai Technologies
. Akamai & Brightcove Announce Global Alliance
In August 2011, Brightcove filed with the SEC to raise up to $50 million in an initial public offering.
to create a program to syndicate
customized news video players. In 2006, Brightcove completed Internet TV partnership deals with a number of large media companies including The New York Times Company (NYTimes.com and About.com
), Discovery Communications
(Discovery Channel
, Travel Channel
), and Sony BMG among others. In 2007, Brightcove capitalized on a trend of magazine and newspaper publishers expanding into online video by signing deals with print media companies including Time Inc.
, TV Guide
, and Washingtonpost.Newsweek Interactive
.
Since then, a number of television
and cable
media companies began to use Brightcove as an alternate, non-exclusive distribution channel for their video content.
were all created and managed through a content management system
called the Brightcove Console, a Flex-based rich internet application. Monetization was achieved through video sales and advertising.
Publishers could customize their channel through the Brightcove Console. Simple details like the channel's name, logo, and description could be updated in the user's profile. The content of a channel was defined by changing the settings of individual titles, lineups, and players to allow distribution and promotion on Brightcove.tv.
On December 17, 2008, Brightcove shut down Brightcove Network accounts that have not been upgraded to paid Brightcove platform accounts. At the same time, they shut down the Brightcove.TV website (which is separate from the corporate Brightcove website).
Cambridge, Massachusetts
Cambridge is a city in Middlesex County, Massachusetts, United States, in the Greater Boston area. It was named in honor of the University of Cambridge in England, an important center of the Puritan theology embraced by the town's founders. Cambridge is home to two of the world's most prominent...
based company that produces an Online Video Platform (OVP).
History
Brightcove was founded in 2004 by Jeremy AllaireJeremy Allaire
In 1995 Jeremy D. Allaire co-founded Allaire Corporation with his brother JJ Allaire, creating the web development tool ColdFusion. When Macromedia acquired Allaire in March 2001, Mr. Allaire became Chief Technology Officer. At Macromedia, Allaire helped create the Macromedia MX platform...
, who now serves as CEO. In March 2006, Brightcove acquired Seattle-based Metastories, makers of StoryMaker, a publishing tool for video, audio, images, and text. In May of that year it established a distribution partnership with TiVo
TiVo
TiVo is a digital video recorder developed and marketed by TiVo, Inc. and introduced in 1999. TiVo provides an on-screen guide of scheduled broadcast programming television programs, whose features include "Season Pass" schedules which record every new episode of a series, and "WishList"...
and a content delivery
Content Delivery Network
A content delivery network or content distribution network is a system of computers containing copies of data placed at various nodes of a network....
partnership with Limelight Networks
Limelight Networks
Limelight Networks is a content delivery network service provider. The company is based in Tempe, Arizona, U.S.A., with offices in San Francisco, Seattle, New York, London, Paris, Frankfurt, and Tokyo. The company operates a global fiber-optic network that helps content publishers avoid sending...
.
Coinciding with a series of deals with UK media companies, Brightcove opened an office in London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
in July, 2007.
In November 2009, Brightcove was named as one of the top two US video platform vendors.
In April 2010, it was reported that Brightcove raised $12 million in fourth-round funding, nearing a total of $100 million, but still barely breaking even with the projected $50 million in annual revenue.
In August 2010, Brightcove announced a content delivery partnertship with Akamai Technologies
Akamai Technologies
Akamai Technologies, Inc. is an Internet content delivery network headquartered in Cambridge, Massachusetts, US.The company was founded in 1998 by then-MIT graduate student Daniel M. Lewin, and MIT Applied Mathematics professor Tom Leighton...
. Akamai & Brightcove Announce Global Alliance
In August 2011, Brightcove filed with the SEC to raise up to $50 million in an initial public offering.
Internet TV partnerships
In December 2005 Brightcove partnered with ReutersReuters
Reuters is a news agency headquartered in New York City. Until 2008 the Reuters news agency formed part of a British independent company, Reuters Group plc, which was also a provider of financial market data...
to create a program to syndicate
Web syndication
Web syndication is a form of syndication in which website material is made available to multiple other sites. Most commonly, web syndication refers to making web feeds available from a site in order to provide other people with a summary or update of the website's recently added content...
customized news video players. In 2006, Brightcove completed Internet TV partnership deals with a number of large media companies including The New York Times Company (NYTimes.com and About.com
About.com
About.com is an online source for original information and advice. It is written in English, and is aimed primarily at North Americans. It is owned by The New York Times Company....
), Discovery Communications
Discovery Communications
Discovery Communications, Inc. is an American global media and entertainment company. The company started as a single channel in 1985, The Discovery Channel. Today, DCI has global operations offering 28 network entertainment brands on more than 100 channels in more than 180 countries in 39...
(Discovery Channel
Discovery Channel
Discovery Channel is an American satellite and cable specialty channel , founded by John Hendricks and distributed by Discovery Communications. It is a publicly traded company run by CEO David Zaslav...
, Travel Channel
Travel Channel
The Travel Channel is a satellite and cable television channel that is headquartered in Chevy Chase, Maryland, US. It features documentaries and how-to shows related to travel and leisure around the United States and throughout the world. Programming has included shows in African animal safaris,...
), and Sony BMG among others. In 2007, Brightcove capitalized on a trend of magazine and newspaper publishers expanding into online video by signing deals with print media companies including Time Inc.
Time Inc.
Time Inc. is a subsidiary of the media conglomerate Time Warner, the company formed by the 1990 merger of the original Time Inc. and Warner Communications. It publishes 130 magazines, most notably its namesake, Time...
, TV Guide
TV Guide
TV Guide is a weekly American magazine with listings of TV shows.In addition to TV listings, the publication features television-related news, celebrity interviews, gossip and film reviews and crossword puzzles...
, and Washingtonpost.Newsweek Interactive
Washingtonpost.Newsweek Interactive
Washingtonpost.Newsweek Interactive was an online subsidiary of the Washington Post Company, headquartered in Arlington, Virginia, United States. WPNI operated washingtonpost.com, the website of the Washington Post, as well as the Web sites Newsweek.com, Slate, Foreign Policy Magazine, Budget...
.
Since then, a number of television
Television
Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...
and cable
Cable television
Cable television is a system of providing television programs to consumers via radio frequency signals transmitted to televisions through coaxial cables or digital light pulses through fixed optical fibers located on the subscriber's property, much like the over-the-air method used in traditional...
media companies began to use Brightcove as an alternate, non-exclusive distribution channel for their video content.
Brightcove Studio
The Brightcove Studio was home to the Brightcove Internet TV platform. Geared toward professional video publishers, the studio was used to create, customize, distribute, and monetize video player widgets. Videos, lineups, players, and online channelsTelevision channel
A television channel is a physical or virtual channel over which a television station or television network is distributed. For example, in North America, "channel 2" refers to the broadcast or cable band of 54 to 60 MHz, with carrier frequencies of 55.25 MHz for NTSC analog video and...
were all created and managed through a content management system
Content management system
A content management system is a system providing a collection of procedures used to manage work flow in a collaborative environment. These procedures can be manual or computer-based...
called the Brightcove Console, a Flex-based rich internet application. Monetization was achieved through video sales and advertising.
Brightcove.tv
Brightcove.tv was a video website dedicated to promoting Brightcove content. Every publisher who created a Brightcove account was assigned a channel, their own page on Brightcove.tv.Publishers could customize their channel through the Brightcove Console. Simple details like the channel's name, logo, and description could be updated in the user's profile. The content of a channel was defined by changing the settings of individual titles, lineups, and players to allow distribution and promotion on Brightcove.tv.
On December 17, 2008, Brightcove shut down Brightcove Network accounts that have not been upgraded to paid Brightcove platform accounts. At the same time, they shut down the Brightcove.TV website (which is separate from the corporate Brightcove website).