Broad Street, Birmingham
Encyclopedia
Broad Street is a major thoroughfare
and popular nightspot
in Birmingham City Centre
, United Kingdom
. Traditionally, Broad Street was considered to be outside Birmingham City Centre, but as the city centre expanded with the removal of the Inner Ring Road, Broad Street has been incorporated into the new Westside district of the city centre due to its position within the A4540 road
.
) and Swinford Street (now the top end of New Street
) to Five Ways
and on to Stourbridge
and Bewdley
.
However, in the following years, Easy Hill began to develop with the construction of a house by John Baskerville
, a local printer. This led to the widening of the street which passed in front of his house. The path was soon removed and an established street was added that ran to the border of Edgbaston
and, as a result of its widening, it was named Broad Street.
St Martin's Church
owned land on the southern end of Broad Street, at what is now Five Ways, and began to develop the land in 1773 after the passing of an Act of Parliament
. The 22 acres (8.9 ha) site was developed into an estate known as the 'Six Closes' or the 'Islington Estate' (named after Islington Row which bounded the south of the site). By 1795, several streets had been created according to Pye's map. One of the streets that remain from the development is Tennant Street, named after William Tennant who had the advowson
of St Martin's Church. Development slowed as a result of overseas wars however rapidly increased after the Battle of Waterloo
.
Land along the street also developed and became a well established neighbourhood as a result of the connections with industry and Edgbaston, an upmarket area. In the 19th century, well established industries were established along the canals at the northern end of the street and residential properties were built at the southern end.
nightclub, which from the late 1970s restyled itself after New York
's Studio 54
and later London's Blitz
club - best known as the original home base of major 1980s band Duran Duran
. The club was situated on the South side at the East end of the road from 1964 to 1987 when it was demolished.
During the 1990s, Broad Street was transformed into a dynamic convention, entertainment and nightlife
quarter, centred on the International Convention Centre
, which opened in 1991.
The Broad Street area is home to numerous bars and restaurants, the Brindleyplace
development and cultural attractions such as the Ikon Gallery
.
Three major radio station
s - BRMB
, Galaxy Birmingham and 100.7 Heart FM
- have their studios on the street. From 1969 to 1999 the area was a major national television production facility. The junction with Paradise Circus was home to the studios
of former ITV
companies ATV
and Central
; the studios (on the land between the Alpha Tower
and the former Birmingham Municipal Bank
) have since been demolished.
The area has recently been hit by a number of venue closures. In July 2008, the Sunday Mercury newspaper reported that as many as 40% of the venues between the Hyatt Hotel and Five Ways had
closed, including well-known ones as the Hard Rock Cafe, Brannigans and the
Waxy O'Connor's Irish-themed bar.
in the evenings when car drivers attracted by the nightlife are cruising
the area. There was a proposal to ban cars during Friday and Saturday evenings http://www.birminghammail.net/news/birmingham-news/2010/04/03/call-to-ban-cars-from-birmingham-s-broad-street-in-peak-hour-97319-26165698/ http://www.birminghampost.net/news/west-midlands-transport-news/2010/03/31/birmingham-s-broad-street-buses-to-be-axed-over-traffic-jams-65233-26143325/ and in 1998 there was a plan to ban cars every evening after 8.00 pm. http://www.highbeam.com/doc/1G1-60718902.html
, runs along the pavement on Broad Street. Ozzy Osbourne
, of the Aston
area of Birmingham, became the first person to be honoured when he had his brass star installed on July 6, 2007. Since then comedian Jasper Carrott
, glam rocker Noddy Holder
, motor racing commentator Murray Walker
, the cast and crew of BBC Radio 4
's The Archers
, long serving Archers cast member Norman Painting and founding member of Black Sabbath
, Tony Iommi
have all been honoured on the street with a star. Other famous local people nominated to do the same include Frank Skinner
, Cat Deeley
and Duran Duran
a group that at the start of the 1980s based themselves in the Rum Runner nightclub situated in Broad Street but which has subsequently been knocked down to make way for the Hyatt Hotel.
, Broad Street Tower
, Arena Central
, The Library of Birmingham and a redevelopment of Five Ways Shopping Centre
.
The BID was established in July 2005 following a ballot of 262 businesses throughout the Broad Street area. With a 92% "Yes" vote, the result is the highest of all BIDs in the UK to date. The current BID term lasts for five years until March 2010. Broad Street Partnership Limited now manage the BID with a board of directors who represent local businesses, property owners and developers, West Midlands Police, Birmingham City Council, the Leisure Forum (representing bars and clubs) and the City Centre Neighbourhood Forum.
Since the start of the BID, a number of changes have happened on Broad Street, the first of which, the introduction of a team of Street Wardens, commenced in July 2005. The wardens work closely in partnership with West Midlands Police, venue door supervisors, taxi companies and other agencies to prevent crime and to reduce the fear of crime. There is a late night Taxi Marshal scheme in operation on Friday and Saturday evenings from 10pm to 4am.
A street cleaning regime, in addition to the service provided by Birmingham City Council, has been introduced by the BID. The Broad Street area is now cleaned twice a day. Daily street washing and deep cleansing of areas requiring special attention now takes place five days per week and graffiti is removed on each shift. In addition, a pavement deep cleaning operation took place in February 2007 to remove over 150,000 pieces of chewing gum. This is all supported by the installation of 32 BID branded litter bins and a number of stainless steel bins on lampposts.
In March 2007, Birmingham City Centre was awarded the Cleanest City Award by the British Cleaning Council. It was praised for its special focus on leisure facilities and shopping areas and for the introduction of street wardens to monitor anti social activity in the area.
Thoroughfare
A thoroughfare is a place of transportation intended to connect one location to another. Highways, roads, and trails are examples of thoroughfares used by a variety of general traffic. On land a thoroughfare may refer to anything from a rough trail to multi-lane highway with grade separated...
and popular nightspot
Nightclub
A nightclub is an entertainment venue which usually operates late into the night...
in Birmingham City Centre
Birmingham City Centre
Birmingham city centre is the business, retail and leisure hub of Birmingham, England. Following the removal of the Inner Ring Road, the city centre is newly defined as being the area within the Middle Ring Road. Birmingham city centre is undergoing massive redevelopment with the Big City Plan...
, United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
. Traditionally, Broad Street was considered to be outside Birmingham City Centre, but as the city centre expanded with the removal of the Inner Ring Road, Broad Street has been incorporated into the new Westside district of the city centre due to its position within the A4540 road
A4540 road
The A4540 is a Ring Road in Birmingham, England, also known as the Middle Ring Road, or the Middleway. There are proposals to make it a red route. It runs around the centre of the city at a distance of approximately . Birmingham City Centre is the area within this ring road. The ring road was...
.
Early history
In the 1750s, Broad Street was an unnamed country path that ran across Easy Hill from Bewdley Street (now Victoria SquareVictoria Square, Birmingham
Victoria Square is a pedestrianised public square in Birmingham, England. It is home to both the Town Hall and the Council House, and directly adjacent to Chamberlain Square....
) and Swinford Street (now the top end of New Street
New Street, Birmingham
New Street is a street in central Birmingham, England . It is one of the city's principal thoroughfares and shopping streets. Named after it is Birmingham New Street Station, although that does not have an entrance on New Street except through the Pallasades Shopping Centre.-History:New Street is...
) to Five Ways
Five Ways, Birmingham
Five Ways is an area of Birmingham, England. It takes its name from a major road junction, now a busy roundabout to the south-west of the city centre which lies at the outward end of Broad Street, where the Birmingham Middle ring road crosses the start of the A456 .-History:The name of Five Ways...
and on to Stourbridge
Stourbridge
Stourbridge is a town within the Metropolitan Borough of Dudley, in the West Midlands of England. Historically part of Worcestershire, Stourbridge was a centre of glass making, and today includes the suburbs of Amblecote, Lye, Norton, Oldswinford, Pedmore, Wollaston, Wollescote and Wordsley The...
and Bewdley
Bewdley
Bewdley is a town and civil parish in the Wyre Forest District of Worcestershire, England, along the Severn Valley a few miles to the west of Kidderminster...
.
However, in the following years, Easy Hill began to develop with the construction of a house by John Baskerville
John Baskerville
John Baskerville was an English businessman, in areas including japanning and papier-mâché, but he is best remembered as a printer and typographer.-Life:...
, a local printer. This led to the widening of the street which passed in front of his house. The path was soon removed and an established street was added that ran to the border of Edgbaston
Edgbaston
Edgbaston is an area in the city of Birmingham in England. It is also a formal district, managed by its own district committee. The constituency includes the smaller Edgbaston ward and the wards of Bartley Green, Harborne and Quinton....
and, as a result of its widening, it was named Broad Street.
St Martin's Church
St Martin in the Bull Ring
The church of St Martin in the Bull Ring in Birmingham 5, England is a parish church in the Church of England.-Background:It is the original parish church of Birmingham. It stands between the Bull Ring shopping centre and the markets. The church is a Grade II* listed building. The current Rector...
owned land on the southern end of Broad Street, at what is now Five Ways, and began to develop the land in 1773 after the passing of an Act of Parliament
Act of Parliament
An Act of Parliament is a statute enacted as primary legislation by a national or sub-national parliament. In the Republic of Ireland the term Act of the Oireachtas is used, and in the United States the term Act of Congress is used.In Commonwealth countries, the term is used both in a narrow...
. The 22 acres (8.9 ha) site was developed into an estate known as the 'Six Closes' or the 'Islington Estate' (named after Islington Row which bounded the south of the site). By 1795, several streets had been created according to Pye's map. One of the streets that remain from the development is Tennant Street, named after William Tennant who had the advowson
Advowson
Advowson is the right in English law of a patron to present or appoint a nominee to a vacant ecclesiastical benefice or church living, a process known as presentation. In effect this means the right to nominate a person to hold a church office in a parish...
of St Martin's Church. Development slowed as a result of overseas wars however rapidly increased after the Battle of Waterloo
Battle of Waterloo
The Battle of Waterloo was fought on Sunday 18 June 1815 near Waterloo in present-day Belgium, then part of the United Kingdom of the Netherlands...
.
Land along the street also developed and became a well established neighbourhood as a result of the connections with industry and Edgbaston, an upmarket area. In the 19th century, well established industries were established along the canals at the northern end of the street and residential properties were built at the southern end.
Transformation
In the 1970s and 1980s, Broad Street was still very much a suburban high street. However, one prescient early manifestation of the street's future purpose as a fashionable partying district was the Rum RunnerRum Runner (nightclub)
The Rum Runner nightclub was opened on Broad Street, Birmingham in the city centre in 1964. It was demolished in 1987 to make way for the Hyatt Hotel....
nightclub, which from the late 1970s restyled itself after New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...
's Studio 54
Studio 54
Studio 54 was a highly popular discotheque from 1977 until 1991, located at 254 West 54th Street in Manhattan, New York, USA. It was originally the Gallo Opera House, opening in 1927, after which it changed names several times, eventually becoming a CBS radio and television studio. In 1977 it...
and later London's Blitz
Blitz Kids
The Blitz Kids were a group of young people who frequented the Blitz nightclub in Covent Garden, London in the very early 1980s, and are credited with launching the New Romantic cultural movement...
club - best known as the original home base of major 1980s band Duran Duran
Duran Duran
Duran Duran are an English band, formed in Birmingham in 1978. They were one of the most successful bands of the 1980s and a leading band in the MTV-driven "Second British Invasion" of the United States...
. The club was situated on the South side at the East end of the road from 1964 to 1987 when it was demolished.
During the 1990s, Broad Street was transformed into a dynamic convention, entertainment and nightlife
Nightlife
Nightlife is the collective term for any entertainment that is available and more popular from the late evening into the early hours of the morning...
quarter, centred on the International Convention Centre
International Convention Centre, Birmingham
The International Convention Centre is a major conference venue in central Birmingham, England. The centre includes Symphony Hall and it faces Centenary Square. The building has another entrance leading to the canals of Birmingham. The Convention Quarter area, which includes Brindleyplace, is...
, which opened in 1991.
The Broad Street area is home to numerous bars and restaurants, the Brindleyplace
Brindleyplace
Brindleyplace is a large mixed-use canalside development, in the Westside district of Birmingham, England. It is often written erroneously as Brindley Place, the name of the street around which it is built...
development and cultural attractions such as the Ikon Gallery
Ikon Gallery
The Ikon Gallery is an English gallery of contemporary art, located in Brindleyplace, Birmingham. It is housed in the Grade II listed, neo-gothic former Oozells Street Board School, designed by John Henry Chamberlain in 1877. The gallery's current director is Jonathan Watkins.Ikon was set up to...
.
Three major radio station
Radio station
Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...
s - BRMB
Brmb
brmb is a local radio station based in Birmingham, UK, owned and operated by Orion Media. The station broadcasts on 96.4 FM, DAB Digital Radio in the West Midlands and online...
, Galaxy Birmingham and 100.7 Heart FM
100.7 Heart FM
Heart West Midlands is a radio station based in Birmingham, England, as part of the Heart Network, with a regional license to broadcast to the West Midlands...
- have their studios on the street. From 1969 to 1999 the area was a major national television production facility. The junction with Paradise Circus was home to the studios
Television studio
A television studio is an installation in which a video productions take place, either for the recording of live television to video tape, or for the acquisition of raw footage for post-production. The design of a studio is similar to, and derived from, movie studios, with a few amendments for the...
of former ITV
ITV
ITV is the major commercial public service TV network in the United Kingdom. Launched in 1955 under the auspices of the Independent Television Authority to provide competition to the BBC, it is also the oldest commercial network in the UK...
companies ATV
Associated TeleVision
Associated Television, often referred to as ATV, was a British television company, holder of various licences to broadcast on the ITV network from 24 September 1955 until 00:34 on 1 January 1982...
and Central
Central Independent Television
Central Independent Television, more commonly known as Central is the Independent Television contractor for the Midlands, created following the restructuring of ATV and commencing broadcast on 1 January 1982. The station is owned and operated by ITV plc, under the licensee of ITV Broadcasting...
; the studios (on the land between the Alpha Tower
Alpha Tower
Alpha Tower is a commercial building in Birmingham, England. It was built to a design by George Marsh of Richard Seifert & Partners as the headquarters of the commercial television company ATV and part of the companies' production studio complex known as ATV Centre...
and the former Birmingham Municipal Bank
Birmingham Municipal Bank
The Birmingham Municipal Bank was a savings bank in the city of Birmingham, England. It was created as the Birmingham Corporation Savings Bank by a 1916 Act of Parliament, to raise money to aid World War I...
) have since been demolished.
The area has recently been hit by a number of venue closures. In July 2008, the Sunday Mercury newspaper reported that as many as 40% of the venues between the Hyatt Hotel and Five Ways had
closed, including well-known ones as the Hard Rock Cafe, Brannigans and the
Waxy O'Connor's Irish-themed bar.
Traffic congestion
There is long standing concern over traffic congestionTraffic congestion
Traffic congestion is a condition on road networks that occurs as use increases, and is characterized by slower speeds, longer trip times, and increased vehicular queueing. The most common example is the physical use of roads by vehicles. When traffic demand is great enough that the interaction...
in the evenings when car drivers attracted by the nightlife are cruising
Cruising for sex
Cruising for sex, or cruising is the act of walking or driving about a locality in search of a sex partner, usually of the anonymous, casual, one-time variety...
the area. There was a proposal to ban cars during Friday and Saturday evenings http://www.birminghammail.net/news/birmingham-news/2010/04/03/call-to-ban-cars-from-birmingham-s-broad-street-in-peak-hour-97319-26165698/ http://www.birminghampost.net/news/west-midlands-transport-news/2010/03/31/birmingham-s-broad-street-buses-to-be-axed-over-traffic-jams-65233-26143325/ and in 1998 there was a plan to ban cars every evening after 8.00 pm. http://www.highbeam.com/doc/1G1-60718902.html
Buildings and other structures
At its northern end is:- Centenary SquareCentenary SquareCentenary Square is a public square on Broad Street in central Birmingham, England, named in 1989 in celebration of the centenary of Birmingham achieving city status in 1889....
, with- Baskerville HouseBaskerville HouseBaskerville House, previously called the Civic Centre, is a former civic building in Centenary Square, Birmingham, England.-History:The site was originally occupied by the home of John Baskerville. He was buried nearby in the area which was known as Easy Hill...
- Hall of MemoryHall of Memory (Birmingham)The Hall of Memory in Centenary Square, Birmingham, England, designed by S.N. Cooke and W.N. Twist was erected 1922-5, by John Barnsley and Son, to commemorate the 12,320 Birmingham citizens who died in World War I....
- Library of BirminghamLibrary of BirminghamThe Library of Birmingham is a new library under construction in the city centre of Birmingham, England. It is situated on the west side of the city centre at Centenary Square beside the Birmingham Rep and Baskerville House. It replaces the old Birmingham Central Library and will provide pedestrian...
- (under construction) - The old Masonic Hall, later Central Television - (demolished 2008)
- The Birmingham Municipal BankBirmingham Municipal BankThe Birmingham Municipal Bank was a savings bank in the city of Birmingham, England. It was created as the Birmingham Corporation Savings Bank by a 1916 Act of Parliament, to raise money to aid World War I...
, the first municipal bank in the country, later Lloyds TSB, then bought by the council for redevelopment - The Boulton, Watt and MurdochBoulton, Watt and MurdochThe gilded bronze statue of Matthew Boulton, James Watt and William Murdoch by William Bloye and Raymond Forbes-Kings stands on a plinth of Portland stone, outside the old Register Office on Broad Street in Birmingham, England....
statue, recently re-gilded - The Birmingham Repertory TheatreBirmingham Repertory TheatreBirmingham Repertory Theatre is a theatre and theatre company based on Centenary Square in Birmingham, England...
- The International Convention CentreInternational Convention Centre, BirminghamThe International Convention Centre is a major conference venue in central Birmingham, England. The centre includes Symphony Hall and it faces Centenary Square. The building has another entrance leading to the canals of Birmingham. The Convention Quarter area, which includes Brindleyplace, is...
and Symphony HallSymphony Hall, BirminghamSymphony Hall is a 2,262 seat concert venue located inside the International Convention Centre in Birmingham, England. It was officially opened by the Queen in June 1991, although had been opened on April 15, 1991. It is home to the City of Birmingham Symphony Orchestra and hosts around 270 events...
- Baskerville House
- A tunnel (with a grade II listed Martin & ChamberlainMartin & ChamberlainJohn Henry Chamberlain, William Martin, and Frederick Martin were architects in Victorian Birmingham, England. Their names are attributed singly or pairs to many red brick and terracotta buildings, particularly 41 of the forty-odd Birmingham board schools made necessary by the Elementary Education...
building built on it) over the BCN Main Line canalBCN Main LineThe BCN Main Line, or Birmingham Canal Navigations Main Line describes the evolving route of the Birmingham Canal between Birmingham and Wolverhampton in England....
leading to Gas Street BasinGas Street BasinGas Street Basin is a canal basin in the centre of Birmingham, England, where the Worcester and Birmingham Canal meets the BCN Main Line. It is located on Gas Street, off Broad Street, and between the Mailbox and Brindleyplace canal-side developments....
and BrindleyplaceBrindleyplaceBrindleyplace is a large mixed-use canalside development, in the Westside district of Birmingham, England. It is often written erroneously as Brindley Place, the name of the street around which it is built...
. - Hyatt Regency Birmingham Hotel.
- Quayside TowerQuayside TowerQuayside Tower is a modern commercial building in Birmingham, England. It is situated on Broad Street, one of Birmingham's busiest streets. It forms a prominent part of the Broad Street skyline which consists of many other highrise buildings....
- Jury's Inn hotelJury's Inn BirminghamThe Jurys Inn is a hotel building on Broad Street, Birmingham, England. Built using concrete cladding and steel joists, this building was part of the plan to redevelop Birmingham in the 1960s. Construction commenced in 1974 and was completed the following year to a design by Ian Fraser of John...
Walk of Stars
A 'Walk of Stars', similar to the Hollywood Walk of FameHollywood Walk of Fame
The Hollywood Walk of Fame consists of more than 2,400 five-pointed terrazzo and brass stars embedded in the sidewalks along fifteen blocks of Hollywood Boulevard and three blocks of Vine Street in Hollywood, California...
, runs along the pavement on Broad Street. Ozzy Osbourne
Ozzy Osbourne
John Michael "Ozzy" Osbourne is an English vocalist, whose musical career has spanned over 40 years. Osbourne rose to prominence as lead singer of the pioneering English heavy metal band Black Sabbath, whose radically different, intentionally dark, harder sound helped spawn the heavy metal...
, of the Aston
Aston
Aston is an area of the City of Birmingham, in the West Midlands of England. Lying to the north-east of the Birmingham city centre, Aston constitutes an electoral ward within the council constituency of Ladywood.-History:...
area of Birmingham, became the first person to be honoured when he had his brass star installed on July 6, 2007. Since then comedian Jasper Carrott
Jasper Carrott
Jasper Carrott OBE is a British comedian, actor, television presenter and personality.-Early life:...
, glam rocker Noddy Holder
Noddy Holder
Neville John "Noddy" Holder MBE is an English musician and actor. He was the lead vocalist and guitarist with the rock band Slade....
, motor racing commentator Murray Walker
Murray Walker
Graeme Murray Walker, OBE is a former Formula One motorsport commentator...
, the cast and crew of BBC Radio 4
BBC Radio 4
BBC Radio 4 is a British domestic radio station, operated and owned by the BBC, that broadcasts a wide variety of spoken-word programmes, including news, drama, comedy, science and history. It replaced the BBC Home Service in 1967. The station controller is currently Gwyneth Williams, and the...
's The Archers
The Archers
The Archers is a long-running British soap opera broadcast on the BBC's main spoken-word channel, Radio 4. It was originally billed as "an everyday story of country folk", but is now described on its Radio 4 web site as "contemporary drama in a rural setting"...
, long serving Archers cast member Norman Painting and founding member of Black Sabbath
Black Sabbath
Black Sabbath are an English heavy metal band, formed in Aston, Birmingham in 1969 by Ozzy Osbourne , Tony Iommi , Geezer Butler , and Bill Ward . The band has since experienced multiple line-up changes, with Tony Iommi the only constant presence in the band through the years. A total of 22...
, Tony Iommi
Tony Iommi
Anthony Frank "Tony" Iommi is an English guitarist and songwriter best known as the founding member of pioneering heavy metal band Black Sabbath, and its sole continual member through multiple personnel changes.Iommi is widely recognised as one of the most important and influential guitarists in...
have all been honoured on the street with a star. Other famous local people nominated to do the same include Frank Skinner
Frank Skinner
Frank Skinner is a British writer, comedian and actor. He is best known for his television presenting, often alongside David Baddiel, with whom he also collaborated for the football song "Three Lions."He is a radio presenter on the Saturday morning slot on Absolute Radio.-Youth and early career...
, Cat Deeley
Cat Deeley
Catherine Elizabeth "Cat" Deeley is an English television presenter and model. Since 2006, Deeley has also been the host of So You Think You Can Dance in the United States, for which she received a nomination for the Primetime Emmy Award for Outstanding Host for a Reality or Reality-Competition...
and Duran Duran
Duran Duran
Duran Duran are an English band, formed in Birmingham in 1978. They were one of the most successful bands of the 1980s and a leading band in the MTV-driven "Second British Invasion" of the United States...
a group that at the start of the 1980s based themselves in the Rum Runner nightclub situated in Broad Street but which has subsequently been knocked down to make way for the Hyatt Hotel.
Future buildings
Developments planned for the street include Regal TowerRegal Tower
Regal Tower is a proposed skyscraper to be constructed on a site bounded by Broad Street, Oozells Way and Sheepcote Street in Birmingham, England. The proposal consists of a 56 storey tower, measuring tall, housing retail units, a luxury hotel, residential apartments and car parking...
, Broad Street Tower
Broad Street Tower
Broad Street Tower is an approved 134-metre skyscraper for Broad Street, Birmingham, England...
, Arena Central
Arena Central Tower
The V Building is a proposed 51 storey residential skyscraper approved for construction on Broad Street on the Westside of the city centre of Birmingham, United Kingdom as part of a larger development scheme called Arena Central on the former ATV / Central Television Studios which had closed in 1997...
, The Library of Birmingham and a redevelopment of Five Ways Shopping Centre
Five Ways, Birmingham
Five Ways is an area of Birmingham, England. It takes its name from a major road junction, now a busy roundabout to the south-west of the city centre which lies at the outward end of Broad Street, where the Birmingham Middle ring road crosses the start of the A456 .-History:The name of Five Ways...
.
Business Improvement District
Broad Street is now a Business Improvement District, voted for by local businesses to improve the area through better marketing and the introduction of a cleaner business environment.The BID was established in July 2005 following a ballot of 262 businesses throughout the Broad Street area. With a 92% "Yes" vote, the result is the highest of all BIDs in the UK to date. The current BID term lasts for five years until March 2010. Broad Street Partnership Limited now manage the BID with a board of directors who represent local businesses, property owners and developers, West Midlands Police, Birmingham City Council, the Leisure Forum (representing bars and clubs) and the City Centre Neighbourhood Forum.
Since the start of the BID, a number of changes have happened on Broad Street, the first of which, the introduction of a team of Street Wardens, commenced in July 2005. The wardens work closely in partnership with West Midlands Police, venue door supervisors, taxi companies and other agencies to prevent crime and to reduce the fear of crime. There is a late night Taxi Marshal scheme in operation on Friday and Saturday evenings from 10pm to 4am.
A street cleaning regime, in addition to the service provided by Birmingham City Council, has been introduced by the BID. The Broad Street area is now cleaned twice a day. Daily street washing and deep cleansing of areas requiring special attention now takes place five days per week and graffiti is removed on each shift. In addition, a pavement deep cleaning operation took place in February 2007 to remove over 150,000 pieces of chewing gum. This is all supported by the installation of 32 BID branded litter bins and a number of stainless steel bins on lampposts.
In March 2007, Birmingham City Centre was awarded the Cleanest City Award by the British Cleaning Council. It was praised for its special focus on leisure facilities and shopping areas and for the introduction of street wardens to monitor anti social activity in the area.