Broadway at the Beach
Encyclopedia
Broadway at the Beach is a shopping center located in Myrtle Beach, South Carolina
. Since its inception in 1996, it has grown to be one of Myrtle Beach's premier shopping destinations. Broadway at the Beach is owned and operated by Burroughs & Chapin Company, Inc. The $250 million attraction is set on 350 acres (1.4 km²) in the heart of Myrtle Beach and features three theaters, 17 restaurants and more than 100 specialty shops as well as attractions, nightclubs, and hotels, all surrounding the 23 acres (93,077.8 m²) Lake Broadway. The complex is a past recipient of the South Carolina Governor's Cup and was deemed the state's best travel destination by the South Carolina Department of Parks, Recreation & Tourism. In 2009, 14.8 million people visited Broadway at the Beach, making it the region’s most popular destination.
The complex contains three hotels, a Hampton Inn
, Fairfield Inn
, and Holiday Inn Express
.
3D Theatre, MagiQuest
, the award-winning Ripley's Aquarium, Palace Theatre, Carmike’s Broadway Cinema 16 and the Pavilion Nostalgia Park, which features nine rides from the former Pavilion Amusement Park, one of Myrtle Beach’s most popular family attractions for more than 58 years. It also formerly featured a NASCAR
Speedpark.
Among Broadway at the Beach’s many restaurants are Hard Rock Café
, Johnny Rockets
, Planet Hollywood
, Jimmy Buffett's Margaritaville
and the world's only KISS Coffeehouse
. The complex’s Celebrity Square includes a New Orleans-inspired nightclub district.
Popular retail destinations include Disney Store
, Retro Active, Planet Rock 'n Roll, Planet Hollywood
Superstore, formerly a Discovery Channel Store, and Yankee Candle. The complex also has a special built Build-A-Bear Workshop
.
In October 2010, Legends in Concert
held its last show in nearby Surfside Beach
before moving to the former Club Kryptonite
location, expected on March 17, 2011. WonderWorks
, described as "a science attraction housed in an upside-down building", opened April 4, 2011.
On December 30, 2010, it was announced that the Pat Boone Family Theater would open in May 2011 in the former NASCAR
Cafe. The economic crisis
has been one of the reasons for delays, but on May 25, 2011, the theater received the first of several needed permits from the city. The $1 million project is now set to be complete in August 2011.
Myrtle Beach, South Carolina
Myrtle Beach is a coastal city on the east coast of the United States in Horry County, South Carolina. It is situated on the center of a large and continuous stretch of beach known as the Grand Strand in northeastern South Carolina. It is considered to be a major tourist destination in the...
. Since its inception in 1996, it has grown to be one of Myrtle Beach's premier shopping destinations. Broadway at the Beach is owned and operated by Burroughs & Chapin Company, Inc. The $250 million attraction is set on 350 acres (1.4 km²) in the heart of Myrtle Beach and features three theaters, 17 restaurants and more than 100 specialty shops as well as attractions, nightclubs, and hotels, all surrounding the 23 acres (93,077.8 m²) Lake Broadway. The complex is a past recipient of the South Carolina Governor's Cup and was deemed the state's best travel destination by the South Carolina Department of Parks, Recreation & Tourism. In 2009, 14.8 million people visited Broadway at the Beach, making it the region’s most popular destination.
The complex contains three hotels, a Hampton Inn
Hampton Inn
'Hampton Hotels, Hampton Inn, Hampton Inn & Suites, and Hampton by Hilton are the names of a brand of hotels trademarked by Hilton Worldwide. Most Hampton hotels are independently owned and operated by franchisees, though a few are owned and/or managed by the Hilton Hotels Corporation...
, Fairfield Inn
Fairfield Inn
Fairfield Inn may refer to:*Fairfield Inn , a historic inn listed on the NRHP in Pennsylvania*Fairfield Inn , listed on the NRHP in North Carolina*Fairfield Inn by Marriott, a chain of hotels...
, and Holiday Inn Express
Holiday Inn Express
Holiday Inn Express is a mid-priced hotel chain within the InterContinental Hotels Group family of brands. As an "express" hotel, their focus is on offering limited services and a reasonable price. Standard amenities lean toward the convenient and practical which cater to business travelers and...
.
Attractions
Broadway at the Beach is home to many attractions, such as the IMAXIMAX
IMAX is a motion picture film format and a set of proprietary cinema projection standards created by the Canadian company IMAX Corporation. IMAX has the capacity to record and display images of far greater size and resolution than conventional film systems...
3D Theatre, MagiQuest
Magiquest
MagiQuest is a live action role-playing game in which players take the role of magic users. Players, called Magi in the game, use an infra-red emitting wand to interact with objects. These objects are usually scattered throughout the place. By waving and pointing the wand at an object, a player...
, the award-winning Ripley's Aquarium, Palace Theatre, Carmike’s Broadway Cinema 16 and the Pavilion Nostalgia Park, which features nine rides from the former Pavilion Amusement Park, one of Myrtle Beach’s most popular family attractions for more than 58 years. It also formerly featured a NASCAR
NASCAR
The National Association for Stock Car Auto Racing is a family-owned and -operated business venture that sanctions and governs multiple auto racing sports events. It was founded by Bill France Sr. in 1947–48. As of 2009, the CEO for the company is Brian France, grandson of the late Bill France Sr...
Speedpark.
Among Broadway at the Beach’s many restaurants are Hard Rock Café
Hard Rock Cafe
Hard Rock Cafe is a chain of theme restaurants founded in 1971 by Americans Peter Morton & Isaac Tigrett. In 1979, the cafe began covering its walls with rock and roll memorabilia, a tradition which expanded to others in the chain. In 2006, Hard Rock was sold to the Seminole Tribe of Florida, and...
, Johnny Rockets
Johnny Rockets
Johnny Rockets is an American restaurant franchise whose concept is to create a classic American restaurant atmosphere. The theme is the diner-style restaurant that had become a common sight by the 1950s...
, Planet Hollywood
Planet Hollywood
Planet Hollywood, a restaurant inspired by the popular portrayal of Hollywood, was launched in New York on October 22, 1991, with the backing of Hollywood stars Sylvester Stallone, Bruce Willis, Demi Moore, and Arnold Schwarzenegger.-History:...
, Jimmy Buffett's Margaritaville
Jimmy Buffett's Margaritaville
Jimmy Buffett's Margaritaville is the name of a United States-based casual dining American restaurant chain and a chain of stores selling Jimmy Buffett-themed merchandise...
and the world's only KISS Coffeehouse
KISS Coffeehouse
The Kiss Coffeehouse is a privately owned specialty coffee retailer operating at Broadway at the Beach, an entertainment complex at Myrtle Beach, SC. Its theme revolves around the band Kiss...
. The complex’s Celebrity Square includes a New Orleans-inspired nightclub district.
Popular retail destinations include Disney Store
Disney Store
Disney Store is an international chain of specialty stores selling only Disney related items, many of them exclusive. Disney Store is a business unit of Disney Consumer Products. James Fielding serves as the President....
, Retro Active, Planet Rock 'n Roll, Planet Hollywood
Planet Hollywood
Planet Hollywood, a restaurant inspired by the popular portrayal of Hollywood, was launched in New York on October 22, 1991, with the backing of Hollywood stars Sylvester Stallone, Bruce Willis, Demi Moore, and Arnold Schwarzenegger.-History:...
Superstore, formerly a Discovery Channel Store, and Yankee Candle. The complex also has a special built Build-A-Bear Workshop
Build-A-Bear Workshop
Build-A-Bear Workshop is an American retailer headquartered in St. Louis, Missouri that sells teddy bears and other stuffed animals. Customers go through an interactive process in which the stuffed animal of their choice is assembled and customized during their visit to the store, and is the...
.
In October 2010, Legends in Concert
Legends In Concert
Legends In Concert is a live tribute artist production with shows primarily located in Las Vegas, Nevada, Myrtle Beach, South Carolina, Branson, Missouri, Mashantucket, Connecticut, and Atlantic City, New Jersey. Legends In Concert features live concerts paying tribute to musical icons of today and...
held its last show in nearby Surfside Beach
Surfside Beach, South Carolina
Surfside Beach is a small seaside town in Horry County, South Carolina, United States situated directly south of Myrtle Beach, South Carolina. Its nickname is "The Family Beach". The population was 4,425 at the 2000 census...
before moving to the former Club Kryptonite
Kryptonite
Kryptonite is a fictional material from the Superman mythos —the ore form of a radioactive element from Superman's home planet of Krypton. It is famous for being the ultimate physical weakness of Superman, and the word kryptonite has since become synonymous with an Achilles' heel —the one weakness...
location, expected on March 17, 2011. WonderWorks
WonderWorks
WonderWorks was a project jointly owned by The Walt Disney Company and PBS that made short, made for TV movies out of acclaimed children's books...
, described as "a science attraction housed in an upside-down building", opened April 4, 2011.
On December 30, 2010, it was announced that the Pat Boone Family Theater would open in May 2011 in the former NASCAR
NASCAR
The National Association for Stock Car Auto Racing is a family-owned and -operated business venture that sanctions and governs multiple auto racing sports events. It was founded by Bill France Sr. in 1947–48. As of 2009, the CEO for the company is Brian France, grandson of the late Bill France Sr...
Cafe. The economic crisis
Late-2000s financial crisis
The late-2000s financial crisis is considered by many economists to be the worst financial crisis since the Great Depression of the 1930s...
has been one of the reasons for delays, but on May 25, 2011, the theater received the first of several needed permits from the city. The $1 million project is now set to be complete in August 2011.