Brothers Cider
Encyclopedia
Brothers Cider is a brand of pear cider originating in Somerset
in South West England
, available at music festivals, pubs, bars and stores across the United Kingdom. It is now available internationally in countries such as Turkey, Singapore and Australia.
Brothers Drinks Co. Limited was started in 1992 by four Showering brothers, whose parents enjoyed great success with Babycham
from the 1950s. It is based in Shepton Mallet
, Somerset and employs 85 people. Brothers' Cider is fermented and bottled on the former site of the Anglo-Bavarian Brewery
, which was also the first place in the UK to brew lager style beer.
In 1995, Michael Eavis
offered the Brothers space for a bar at the Glastonbury Festival
, near the Jazz World Stage, but with sales restricted to Perry based drinks. When the offer of “Perry
” was met with little understanding the Brothers would describe it as “like cider but made from pears” and after repeating this tens of thousands of times the short hand “Pear Cider” was introduced and understood. For the next ten years the Brothers' Bar became increasingly popular so that in 2005, due to the level of requests for the product from festival goers, Brothers was packaged and launched into pubs and the retail trade.
In 2009, Brothers Cider won a Cool Brand award at The Drum Marketing Awards.
to attend a number of live music events and festivals each year. These include events such as Big Beach Boutique, Creamfields and The Glade Festival. Brothers can also be found at international festivals such Peats Ridge in Australia.
Somerset
The ceremonial and non-metropolitan county of Somerset in South West England borders Bristol and Gloucestershire to the north, Wiltshire to the east, Dorset to the south-east, and Devon to the south-west. It is partly bounded to the north and west by the Bristol Channel and the estuary of the...
in South West England
South West England
South West England is one of the regions of England defined by the Government of the United Kingdom for statistical and other purposes. It is the largest such region in area, covering and comprising Bristol, Gloucestershire, Somerset, Dorset, Wiltshire, Devon, Cornwall and the Isles of Scilly. ...
, available at music festivals, pubs, bars and stores across the United Kingdom. It is now available internationally in countries such as Turkey, Singapore and Australia.
History
Babycham
Babycham is the trade name of a light, sparkling perry invented by Francis Edwin Showering , a brewer in Shepton Mallet in Somerset, England; the name is now owned by Constellation Europe Limited. Launched in the United Kingdom in 1953, the drink was marketed with pioneering television...
from the 1950s. It is based in Shepton Mallet
Shepton Mallet
Shepton Mallet is a small rural town and civil parish in the Mendip district of Somerset in South West England. Situated approximately south of Bristol and east of Wells, the town is estimated to have a population of 9,700. It contains the administrative headquarters of Mendip District Council...
, Somerset and employs 85 people. Brothers' Cider is fermented and bottled on the former site of the Anglo-Bavarian Brewery
Anglo-Bavarian Brewery
The Anglo-Bavarian Brewery was established in Shepton Mallet in Somerset, England in 1864 as the first lager brewery in the United Kingdom. It closed in 1920...
, which was also the first place in the UK to brew lager style beer.
In 1995, Michael Eavis
Michael Eavis
Athelstan Joseph Michael Eavis, CBE , is an English dairy farmer and the founder of the Glastonbury Festival, which takes place on his farm.-Personal life:...
offered the Brothers space for a bar at the Glastonbury Festival
Glastonbury Festival
The Glastonbury Festival of Contemporary Performing Arts, commonly abbreviated to Glastonbury or even Glasto, is a performing arts festival that takes place near Pilton, Somerset, England, best known for its contemporary music, but also for dance, comedy, theatre, circus, cabaret and other arts.The...
, near the Jazz World Stage, but with sales restricted to Perry based drinks. When the offer of “Perry
Perry
Perry is an alcoholic beverage made from fermented pears. Perry has been common for centuries in Britain, particularly in the Three Counties of Gloucestershire, Herefordshire and Worcestershire, and in parts of south Wales; and France, especially Normandy and Anjou.In more recent years, commercial...
” was met with little understanding the Brothers would describe it as “like cider but made from pears” and after repeating this tens of thousands of times the short hand “Pear Cider” was introduced and understood. For the next ten years the Brothers' Bar became increasingly popular so that in 2005, due to the level of requests for the product from festival goers, Brothers was packaged and launched into pubs and the retail trade.
In 2009, Brothers Cider won a Cool Brand award at The Drum Marketing Awards.
Festivals
Brothers has expanded from their one site at the Glastonbury FestivalGlastonbury Festival
The Glastonbury Festival of Contemporary Performing Arts, commonly abbreviated to Glastonbury or even Glasto, is a performing arts festival that takes place near Pilton, Somerset, England, best known for its contemporary music, but also for dance, comedy, theatre, circus, cabaret and other arts.The...
to attend a number of live music events and festivals each year. These include events such as Big Beach Boutique, Creamfields and The Glade Festival. Brothers can also be found at international festivals such Peats Ridge in Australia.
Flavours
Brothers Cider is available in a number of flavours:- Festival Edition Pear Cider - 7.0% abv "PerryPerryPerry is an alcoholic beverage made from fermented pears. Perry has been common for centuries in Britain, particularly in the Three Counties of Gloucestershire, Herefordshire and Worcestershire, and in parts of south Wales; and France, especially Normandy and Anjou.In more recent years, commercial...
". - Pear Cider - 4.7% abv "PerryPerryPerry is an alcoholic beverage made from fermented pears. Perry has been common for centuries in Britain, particularly in the Three Counties of Gloucestershire, Herefordshire and Worcestershire, and in parts of south Wales; and France, especially Normandy and Anjou.In more recent years, commercial...
", Light and naturally sparkling with a clean and refreshing taste - Original Apple Cider - 4.7% abv Fresh Apple cider made in a traditional West CountryWest CountryThe West Country is an informal term for the area of south western England roughly corresponding to the modern South West England government region. It is often defined to encompass the historic counties of Cornwall, Devon, Dorset and Somerset and the City of Bristol, while the counties of...
method. - Strawberry and Pear Cider - 4.0% abv Strawberry infused pear cider.
- Lemon and Pear Cider - 4.0% abv Launched as a result of demand generated at 2007 festivals.
- Toffee Apple Cider - 4.0% abv
- Bittersweet Apple Cider - 4.0% abv
- Tutti Frutti Pear Cider - 4.0% abv Created at Glastonbury 2009 when people were mixing Strawberry, Lemon and Toffee Apple together.