Bruce Prichard
Encyclopedia
Bruce Prichard is a professional wrestling
personality, best known as a manager
and producer for World Wrestling Entertainment
(formerly the WWF), where he portrayed Brother Love, the original manager of The Undertaker. Prichard is currently the Senior Vice President of Programming and Talent Relations for Total Nonstop Action Wrestling
in the 1980s, Prichard would also act as ring announcer for some UWF shows.
After Boesch sold his Houston territory to the WWF, Prichard would move there, initially as a color commentator for televised WWF events from the Houston area.
, he first occasionally worked as an announcer for the WWF's television programs before creating the Brother Love character.
, but "the word of love." He was best known for his catchphrase "I love you!" The gimmick was inspired by controversial televangelists
of the time.
Introduced to the WWF by Bobby "The Brain" Heenan
, Love hosted a segment on the World Wrestling Federation
's syndicated
and cable television programs (called "The Brother Love Show"), in which he would interview wrestlers. The segment debuted on the June 19, 1988 airing of Wrestling Challenge
, and would be "promoted" to the WWF's "A-show," Superstars of Wrestling
, by early that fall.
The segment was patterned largely after the legendary "Piper's Pit
," where Brother Love — dressed in a white suit and tie with a red shirt, with fingers full of gold jewelry — would berate face
wrestlers (especially Hulk Hogan
and the Ultimate Warrior
) and openly support such heels
as "The Million Dollar Man" Ted DiBiase
and Bobby Heenan. In fact, DiBiase was Brother Love's main "benefactor." More than once, a wrestling feud
was set up because of what occurred on "The Brother Love Show" (including Hulk Hogan's feuds vs. Big Boss Man
(1988–1989) and Earthquake
(1990), and the Jake "The Snake" Roberts-Rick Martel
feud from late 1990 to early 1991).
Brother Love also featured prominently in WrestleMania V
in 1989 where Roddy Piper "de-skirted" Brother Love of his "kilt
" after taking over Piper's Pit. A year later, Sgt. Slaughter
bestowed a medal upon Brother Love during SummerSlam 1990
for being the "greatest American."
. That match, and another one for a taping of WWF Wrestling Challenge
the following night, aired on television after his appearance live at the 1990 Survivor Series
in which he was part of a Survivor Series style match between a team led by Dusty Rhodes
and a team led by Ted DiBiase
. DiBiase would reveal the mystery partner as The Undertaker, who had dropped the "Cain" from his name. This was the first time Brother Love appeared on television as The Undertaker's manager. Brother Love continued to manage The Undertaker until February 1991, when he sold the contract of The Undertaker to Paul Bearer. The Undertaker has since continued to wrestle for the company to this day as one of their most high profile wrestlers.
and Jimmy Swaggart
(upon both of whom Prichard's character was based) . Several of his segments also bordered on the lines of taste; one particular segment involved Love playing the part of a charlatan
"faith healer" (where he induced an actor, pretending to be blind and crippled, to "see" and "walk" on command). The actor would proclaim, "I can see!" and "I can walk!" after obeying Love's commands.
, where he worked as a manager and ringside interviewer between 1992 and 1993, using his real name.
He began as a babyface color commentator, but eventually turned heel right in the middle of calling a match with Craig Johnson. He managed Barry Horowitz in the GWF, and gave him the nickname "The Winner". Horowitz and Prichard feuded with GWF Light Heavyweight champion Chaz Taylor. Prichard said mockingly of Taylor, "He may be a lightweight but he's no champion!" After failing to win the title from Taylor, both Horowitz and Prichard left the GWF.
on All-American Wrestling, and then as Reo Rodgers, a satire on Dusty Rhodes. Rodgers did commentary from time to time in his short stint, and his interview segment, "Reo's Roundup," lasted only two segments (including the infamous December 4, 1993 segment with Shawn Michaels
and Razor Ramon
) before the character was dropped.
After this, he remained behind the scenes, working as Vince McMahon
's "right hand man" and also as a writer for some of WWE's shows. However, Prichard has reprised his Brother Love character on occasion:
Brother Love returned to the WWF in November 1995. He hosted the Brother Love Show once again, this time on Monday Night Raw
. In what would prove to be a monumental moment in WWF history, Brother Love hosted Ted DiBiase introducing The Ringmaster into the World Wrestling Federation, who would eventually transform into Stone Cold Steve Austin
. Brother Love disappeared again in January 1996.
Brother Love resurfaced once again for one night in January 1997, making a surprise appearance on the debut episode of Shotgun Saturday Night
, helping the Flying Nuns defeat The Godwinns
. Love then named the team The Sisters of Love. The gimmick was quickly scrapped, with the team later finding more success as The Headbangers
.
In 2001, Brother Love participated in the gimmick battle royal
at WrestleMania X-Seven
.
On a February 2003 airing of SmackDown!, Brother Love confronted The Undertaker, then portraying a biker gimmick, in his feud against The Big Show
. Brother Love pleaded with The Undertaker to forgive Big Show for his recent actions, but The Undertaker however wasn't pleased and gave Brother Love a chokeslam
, followed up by a Tombstone Piledriver in the middle of the ring. Love later appeared in the Bar Room Brawl at Vengeance 2003
, lasting all the way to the end before being knocked out by Bradshaw
.
The Brother Love Show made a short-term return on several SmackDown! brand
house show
s in the summer of 2003 as a replacement for planned Piper's Pit
segments (Roddy Piper had been released from his contract). These segments saw Love and Mr. McMahon
attempt to humiliate Zach Gowen
, only to get their comeuppance in the end.
On December 1, 2008, Bruce Prichard was released from the WWE by Stephanie McMahon because she felt that it was time for him to move on, which Vince McMahon mutually agreed to. Prichard had spent 22 years with the company.
to presumably reprise the role he had in WWE working as a backstage agent and producer. In May 2011, Prichard was promoted to Vice President of Talent Relations to replace Terry Taylor
. On October 17, 2011, Total Nonstop Action Wrestling
sent out a press release stating that Prichard was promoted to Senior Vice President, Programming & Talent Relations. In this new role, Prichard will oversee talent relations, talent scouting and development, as well as, overseeing the creative direction of the company.
Professional wrestling
Professional wrestling is a mode of spectacle, combining athletics and theatrical performance.Roland Barthes, "The World of Wrestling", Mythologies, 1957 It takes the form of events, held by touring companies, which mimic a title match combat sport...
personality, best known as a manager
Manager (professional wrestling)
In professional wrestling, a manager is a secondary character paired with a wrestler for a variety of reasons. The manager is often either a non-wrestler, an occasional wrestler, an older wrestler who has retired or is nearing retirement or, in some cases, a new wrestler who is breaking into the...
and producer for World Wrestling Entertainment
World Wrestling Entertainment
World Wrestling Entertainment, Inc. is an American publicly traded, privately controlled entertainment company dealing primarily in professional wrestling, with major revenue sources also coming from film, music, product licensing, and direct product sales...
(formerly the WWF), where he portrayed Brother Love, the original manager of The Undertaker. Prichard is currently the Senior Vice President of Programming and Talent Relations for Total Nonstop Action Wrestling
Total Nonstop Action Wrestling
Total Nonstop Action Wrestling is a privately held professional wrestling promotion founded by Jeff Jarrett and Jerry Jarrett. The company broadcasts its events on television and the Internet fifty two weeks a year with over a million weekly viewers on its primary television program, Impact...
Beginnings
Prichard began his career working for Paul Boesch out of Houston Texas as a ring announcer and sometimes referee. Due to Boesch's working relationship with Bill Watts' Universal Wrestling FederationUniversal Wrestling Federation
The name Universal Wrestling Federation may refer to:*Universal Wrestling Federation , an American professional wrestling promotion owned by Bill Watts...
in the 1980s, Prichard would also act as ring announcer for some UWF shows.
After Boesch sold his Houston territory to the WWF, Prichard would move there, initially as a color commentator for televised WWF events from the Houston area.
World Wrestling Federation
After entering the World Wrestling FederationWorld Wrestling Entertainment
World Wrestling Entertainment, Inc. is an American publicly traded, privately controlled entertainment company dealing primarily in professional wrestling, with major revenue sources also coming from film, music, product licensing, and direct product sales...
, he first occasionally worked as an announcer for the WWF's television programs before creating the Brother Love character.
Brother Love Show
In June 1988, Prichard debuted as Brother Love, a red-faced, smarmy, boisterous "preacher" dressed in a white suit and tight red shirt, who claimed to preach not the word of GodGod
God is the English name given to a singular being in theistic and deistic religions who is either the sole deity in monotheism, or a single deity in polytheism....
, but "the word of love." He was best known for his catchphrase "I love you!" The gimmick was inspired by controversial televangelists
Televangelism
Televangelism is the use of television to communicate the Christian faith. The word is a portmanteau of television and evangelism and was coined by Time magazine. A “televangelist” is a Christian minister who devotes a large portion of his ministry to television broadcasting...
of the time.
Introduced to the WWF by Bobby "The Brain" Heenan
Bobby Heenan
Raymond Louis "Ray" Heenan , better known as Bobby "The Brain" Heenan , is a former American professional wrestling manager and color commentator, best known for his time with the American Wrestling Association , World Championship Wrestling and the World Wrestling Federation...
, Love hosted a segment on the World Wrestling Federation
World Wrestling Entertainment
World Wrestling Entertainment, Inc. is an American publicly traded, privately controlled entertainment company dealing primarily in professional wrestling, with major revenue sources also coming from film, music, product licensing, and direct product sales...
's syndicated
Television syndication
In broadcasting, syndication is the sale of the right to broadcast radio shows and television shows by multiple radio stations and television stations, without going through a broadcast network, though the process of syndication may conjure up structures like those of a network itself, by its very...
and cable television programs (called "The Brother Love Show"), in which he would interview wrestlers. The segment debuted on the June 19, 1988 airing of Wrestling Challenge
WWF Wrestling Challenge
WWF Challenge is a professional wrestling television program produced by the World Wrestling Federation . It was syndicated weekly and aired from 1986 to 1996. The show premiered as WWF Wrestling Challenge and became simply known as WWF Challenge in 1995. The show featured matches, pre-match...
, and would be "promoted" to the WWF's "A-show," Superstars of Wrestling
WWF Superstars of Wrestling
WWF Superstars of Wrestling is a professional wrestling television program produced by the World Wrestling Federation . It debuted on September 6, 1986...
, by early that fall.
The segment was patterned largely after the legendary "Piper's Pit
Roddy Piper
Roderick George Toombs , better known by his ring name "Rowdy" Roddy Piper, is a Canadian semi-retired professional wrestler and film actor who is currently signed to WWE. In professional wrestling, he is best known for his work with WWE...
," where Brother Love — dressed in a white suit and tie with a red shirt, with fingers full of gold jewelry — would berate face
Face (professional wrestling)
In professional wrestling, a babyface or face or in simple words, a fan favorite is a character who is portrayed as a heroic relative to the heel wrestlers, who are analogous to villains...
wrestlers (especially Hulk Hogan
Hulk Hogan
Terrance Gene "Terry" Bollea , better known by his ring name Hulk Hogan, is an American Semi-retired professional wrestler, actor, television personality, and musician currently signed to Total Nonstop Action Wrestling ....
and the Ultimate Warrior
Warrior (wrestler)
Also see Warrior .Warrior is an American retired professional wrestler who notably performed under the ring names The Ultimate Warrior and Warrior...
) and openly support such heels
Heel (professional wrestling)
In professional wrestling, a heel is a villain character. In non-wrestling jargon, heels are the "bad guys" in professional wrestling; the term heel coming from the term take to you heels, which means to run away which heel champions tend to do to avoid losing their titles.storylines...
as "The Million Dollar Man" Ted DiBiase
Ted DiBiase
Theodore Marvin "Ted" DiBiase, Sr. is a retired professional wrestler, manager, ordained minister and color commentator. DiBiase achieved championship success in a number of wrestling promotions, holding thirty titles during his professional wrestling career...
and Bobby Heenan. In fact, DiBiase was Brother Love's main "benefactor." More than once, a wrestling feud
Feud (professional wrestling)
A professional wrestling feud is a staged rivalry between multiple wrestlers or alliances of wrestlers. They are integrated into ongoing storylines, particularly in events which are televised...
was set up because of what occurred on "The Brother Love Show" (including Hulk Hogan's feuds vs. Big Boss Man
Ray Traylor
Ray Walter Traylor, Jr. was an American professional wrestler. He was best known for his appearances with World Wrestling Entertainment under the ring name Big Boss Man and World Championship Wrestling under various ring names, most notably Big Bubba Rogers.-Early years:Traylor, a prison guard in...
(1988–1989) and Earthquake
John Tenta
John Anthony Tenta was a Canadian professional wrestler known for his work in the World Wrestling Federation as Earthquake and later Golga, and in World Championship Wrestling as Avalanche and The Shark.-Early life:John Tenta was born in Surrey, British Columbia...
(1990), and the Jake "The Snake" Roberts-Rick Martel
Rick Martel
Richard Vigneault is a retired Canadian professional wrestler, best known for his appearances with the World Wrestling Federation between 1980 and 1995 under the ring name Rick Martel...
feud from late 1990 to early 1991).
Brother Love also featured prominently in WrestleMania V
WrestleMania V
WrestleMania V was the fifth annual WrestleMania professional wrestling pay-per-view event produced by the World Wrestling Federation . It took place on April 2, 1989 at the Trump Plaza in Atlantic City, New Jersey...
in 1989 where Roddy Piper "de-skirted" Brother Love of his "kilt
Kilt
The kilt is a knee-length garment with pleats at the rear, originating in the traditional dress of men and boys in the Scottish Highlands of the 16th century. Since the 19th century it has become associated with the wider culture of Scotland in general, or with Celtic heritage even more broadly...
" after taking over Piper's Pit. A year later, Sgt. Slaughter
Sgt. Slaughter
Robert Remus , better known by his ring name Sgt. Slaughter, is an American former WWE personality and semi-retired professional wrestler. From the late 1970s to the early 1990s, Slaughter had success in the National Wrestling Alliance, American Wrestling Association, and World Wrestling...
bestowed a medal upon Brother Love during SummerSlam 1990
SummerSlam (1990)
SummerSlam was the third annual SummerSlam professional wrestling pay-per-view produced by the World Wrestling Federation . It took place on August 27, 1990 at The Spectrum in Philadelphia, Pennsylvania. The card featured ten televised matches, including two main events...
for being the "greatest American."
Manager of The Undertaker
On November 19, 1990, Brother Love managed The Undertaker, who at the time was known as "Cain the Undertaker," for his in-ring debut during a taping of WWF SuperstarsWWF Superstars
WWF Superstars is an arcade game manufactured by Technos and released in 1989. It is the first WWF arcade game to be released. A series of unrelated games with the same title were released by LJN for the original Game Boy...
. That match, and another one for a taping of WWF Wrestling Challenge
WWF Wrestling Challenge
WWF Challenge is a professional wrestling television program produced by the World Wrestling Federation . It was syndicated weekly and aired from 1986 to 1996. The show premiered as WWF Wrestling Challenge and became simply known as WWF Challenge in 1995. The show featured matches, pre-match...
the following night, aired on television after his appearance live at the 1990 Survivor Series
Survivor Series (1990)
Survivor Series was the fourth annual Survivor Series pay-per-view professional wrestling event produced by the World Wrestling Federation...
in which he was part of a Survivor Series style match between a team led by Dusty Rhodes
Dusty Rhodes (wrestler)
Virgil Riley Runnels, Jr. , better known as "The American Dream" Dusty Rhodes, is a semi-retired American professional wrestler currently working for WWE...
and a team led by Ted DiBiase
Ted DiBiase
Theodore Marvin "Ted" DiBiase, Sr. is a retired professional wrestler, manager, ordained minister and color commentator. DiBiase achieved championship success in a number of wrestling promotions, holding thirty titles during his professional wrestling career...
. DiBiase would reveal the mystery partner as The Undertaker, who had dropped the "Cain" from his name. This was the first time Brother Love appeared on television as The Undertaker's manager. Brother Love continued to manage The Undertaker until February 1991, when he sold the contract of The Undertaker to Paul Bearer. The Undertaker has since continued to wrestle for the company to this day as one of their most high profile wrestlers.
Controversy
The character of Brother Love was controversial, since he was introduced around the time of the late 1980s scandals involving televangelists including Jim BakkerJim Bakker
James Orsen "Jim" Bakker is an American televangelist, a former Assemblies of God minister, and a former host of The PTL Club, a popular evangelical Christian television program.A sex scandal led to his resignation from the ministry...
and Jimmy Swaggart
Jimmy Swaggart
Jimmy Lee Swaggart is a Pentecostal American pastor, teacher, musician, television host, and televangelist. He has preached to crowds around the world through his weekly telecast...
(upon both of whom Prichard's character was based) . Several of his segments also bordered on the lines of taste; one particular segment involved Love playing the part of a charlatan
Charlatan
A charlatan is a person practicing quackery or some similar confidence trick in order to obtain money, fame or other advantages via some form of pretense or deception....
"faith healer" (where he induced an actor, pretending to be blind and crippled, to "see" and "walk" on command). The actor would proclaim, "I can see!" and "I can walk!" after obeying Love's commands.
Release
Prichard was released from the WWF shortly after the "I Can See!" segment aired (he was "offed" when the Ultimate Warrior attacked him and beat him nearly unconscious), although his departure was due to personal problems Prichard was having at the time.Global Wrestling Federation
After his release from the WWF, Prichard eventually joined the Dallas-based Global Wrestling FederationGlobal Wrestling Federation
Global Wrestling Federation was a professional wrestling promotion based in Dallas, Texas. It started in June 1991 and folded in September 1994. At one time its shows were presented on the ESPN television network. On many weeks, the promotion provided programming five days a week airing at 4 p.m...
, where he worked as a manager and ringside interviewer between 1992 and 1993, using his real name.
He began as a babyface color commentator, but eventually turned heel right in the middle of calling a match with Craig Johnson. He managed Barry Horowitz in the GWF, and gave him the nickname "The Winner". Horowitz and Prichard feuded with GWF Light Heavyweight champion Chaz Taylor. Prichard said mockingly of Taylor, "He may be a lightweight but he's no champion!" After failing to win the title from Taylor, both Horowitz and Prichard left the GWF.
World Wrestling Federation/Entertainment
Prichard returned to the WWF in 1993 and portrayed two short-lived characters. He first appeared as The Wizard, a heel color commentatorColor commentator
A color commentator is a sports commentator who assists the play-by-play announcer, often by filling in any time when play is not in progress. The color analyst and main commentator will often exchange comments freely throughout the broadcast, when the play-by-play announcer is not describing the...
on All-American Wrestling, and then as Reo Rodgers, a satire on Dusty Rhodes. Rodgers did commentary from time to time in his short stint, and his interview segment, "Reo's Roundup," lasted only two segments (including the infamous December 4, 1993 segment with Shawn Michaels
Shawn Michaels
Michael Shawn Hickenbottom , better known by his ring name Shawn Michaels, is an American television host and retired professional wrestler. He presents the Outdoor Channel show MacMillan River Adventures, and is currently signed to WWE, where he has served in an ambassadorial role since December...
and Razor Ramon
Scott Hall
Scott Hall is an American professional wrestler. He is best known for his tenure with the World Wrestling Federation in the early and mid 1990s under the ring name Razor Ramon, as well as for his period in the mid 1990s and early 2000s with World Championship Wrestling under his real name...
) before the character was dropped.
After this, he remained behind the scenes, working as Vince McMahon
Vince McMahon
Vincent Kennedy "Vince" McMahon is an American professional wrestling promoter, announcer, commentator, film producer, actor and former occasional professional wrestler. McMahon is the current Chairman, CEO and Chairman of the Executive Committee of professional wrestling promotion WWE...
's "right hand man" and also as a writer for some of WWE's shows. However, Prichard has reprised his Brother Love character on occasion:
Brother Love returned to the WWF in November 1995. He hosted the Brother Love Show once again, this time on Monday Night Raw
WWE RAW
WWE Raw ) is a sports entertainment television program for WWE that currently airs on the USA Network in the United States...
. In what would prove to be a monumental moment in WWF history, Brother Love hosted Ted DiBiase introducing The Ringmaster into the World Wrestling Federation, who would eventually transform into Stone Cold Steve Austin
Stone Cold Steve Austin
Steve Austin , better known by his ring name "Stone Cold" Steve Austin, is an American film and television actor and retired professional wrestler...
. Brother Love disappeared again in January 1996.
Brother Love resurfaced once again for one night in January 1997, making a surprise appearance on the debut episode of Shotgun Saturday Night
WWF Shotgun Saturday Night
WWF Shotgun Saturday Night is a professional wrestling television program produced by the World Wrestling Federation . It aired from January 4, 1997 through August 21, 1999 as a syndicated broadcast...
, helping the Flying Nuns defeat The Godwinns
The Godwinns
The Godwinns was the best known gimmick of the professional wrestling tag team composed of Dennis Knight and Mark Canterbury that they used in the WWF. The team has used other gimmicks before they joined the WWF and had a gimmick change in the WWF shortly before disbanding...
. Love then named the team The Sisters of Love. The gimmick was quickly scrapped, with the team later finding more success as The Headbangers
The Headbangers
The Headbangers is a professional wrestling tag team consisting of Mosh and Thrasher, best known for their work in the World Wrestling Federation...
.
In 2001, Brother Love participated in the gimmick battle royal
Battle royal (professional wrestling)
In professional wrestling, a battle royal is a multi-competitor match type in which wrestlers are eliminated until one is left and declared winner...
at WrestleMania X-Seven
WrestleMania X-Seven
WrestleMania X-Seven was the seventeenth annual WrestleMania professional wrestling pay-per-view produced by the World Wrestling Federation . It took place on April 1, 2001 at the Reliant Astrodome in Houston, Texas. The event was the first WrestleMania held in the state of Texas...
.
On a February 2003 airing of SmackDown!, Brother Love confronted The Undertaker, then portraying a biker gimmick, in his feud against The Big Show
Paul Wight
Paul Donald Wight, Jr. , better known by his ring name, Big Show, is an American professional wrestler and actor, currently signed to WWE on its Raw brand....
. Brother Love pleaded with The Undertaker to forgive Big Show for his recent actions, but The Undertaker however wasn't pleased and gave Brother Love a chokeslam
Chokeslam
A chokeslam refers to a type of body slam in professional wrestling in which the wrestler grasps their opponent's neck, lifts them up, and slams them to the mat. It is common in televised wrestling because it is simple and relatively safe, yet looks powerful on camera...
, followed up by a Tombstone Piledriver in the middle of the ring. Love later appeared in the Bar Room Brawl at Vengeance 2003
Vengeance (2003)
Vengeance was a professional wrestling pay-per-view event produced by World Wrestling Entertainment , which took place on July 27, 2003 at the Pepsi Center in Denver, Colorado. It was the third annual Vengeance event and starred wrestlers from the SmackDown brand.Eight professional wrestling...
, lasting all the way to the end before being knocked out by Bradshaw
John Layfield
John Charles Layfield is a former American professional wrestler, a former commentator/host for mixed martial arts promotion Vyper Fight League and financial analyst for Fox News...
.
The Brother Love Show made a short-term return on several SmackDown! brand
WWE Brand Extension
WWE, formerly the World Wrestling Federation and World Wrestling Entertainment , currently promotes its core business of professional wrestling through two "brands" named after their two major television shows Raw and SmackDown...
house show
House show
A house show is a professional wrestling show run by a major promotion that is not televised, though they can be recorded. Promotions use house shows mainly to cash in on the exposure that they and their wrestlers receive during televised events, as well as test reactions to matches, wrestlers, and...
s in the summer of 2003 as a replacement for planned Piper's Pit
Piper's Pit
Piper's Pit was an interview segment featuring Roddy Piper which was a mainstay of WWF/WWE television from 1984 to 1987, and then returned briefly in 1989. Also, Piper hosted similar segments while wrestling for other promotions in 2003 - 2011....
segments (Roddy Piper had been released from his contract). These segments saw Love and Mr. McMahon
Vince McMahon
Vincent Kennedy "Vince" McMahon is an American professional wrestling promoter, announcer, commentator, film producer, actor and former occasional professional wrestler. McMahon is the current Chairman, CEO and Chairman of the Executive Committee of professional wrestling promotion WWE...
attempt to humiliate Zach Gowen
Zach Gowen
Zach Gowen is an American professional wrestler. Gowen has competed for World Wrestling Entertainment on their SmackDown! brand, as well as Total Nonstop Action Wrestling ....
, only to get their comeuppance in the end.
On December 1, 2008, Bruce Prichard was released from the WWE by Stephanie McMahon because she felt that it was time for him to move on, which Vince McMahon mutually agreed to. Prichard had spent 22 years with the company.
Total Nonstop Action Wrestling
It was reported on October 7, 2010, that Bruce Prichard had been hired by Total Nonstop Action WrestlingTotal Nonstop Action Wrestling
Total Nonstop Action Wrestling is a privately held professional wrestling promotion founded by Jeff Jarrett and Jerry Jarrett. The company broadcasts its events on television and the Internet fifty two weeks a year with over a million weekly viewers on its primary television program, Impact...
to presumably reprise the role he had in WWE working as a backstage agent and producer. In May 2011, Prichard was promoted to Vice President of Talent Relations to replace Terry Taylor
Terry Taylor
Terry Taylor , is an American retired professional wrestler best known for his time in the National Wrestling Alliance, World Championship Wrestling, and the World Wrestling Federation...
. On October 17, 2011, Total Nonstop Action Wrestling
Total Nonstop Action Wrestling
Total Nonstop Action Wrestling is a privately held professional wrestling promotion founded by Jeff Jarrett and Jerry Jarrett. The company broadcasts its events on television and the Internet fifty two weeks a year with over a million weekly viewers on its primary television program, Impact...
sent out a press release stating that Prichard was promoted to Senior Vice President, Programming & Talent Relations. In this new role, Prichard will oversee talent relations, talent scouting and development, as well as, overseeing the creative direction of the company.