Brunswick Boat Group
Encyclopedia
The Brunswick Boat Group, headquartered in Knoxville, Tennessee
, United States
, is the largest maker of pleasure boats in the world. In 2008, the company's net sales were US$
1.7 billion. The Boat Group makes Sea Ray, Bayliner
, Maxum, Hatteras Yachts, Meridian and Sealine pleasure boats from 16 to 100 feet; Boston Whaler
, Cabo Yachts and Trophy offshore fishing boats from 13 to 52 feet; and Crestliner, Harris, Kayot, Lowe Boats
, Lund, Princecraft and Triton fishing, deck and pontoon boats from 10 to 26 feet. Brunswick is one of the largest boat makers in Europe, with such brands as Arvor, Örnvik, Quicksilver, Uttern and Valiant boats. In New Zealand, Brunswick also owns the Rayglass boat brand. BBG oversees nearly 45 brands of boats in total, ranging from yachts to bass boats. Other subsidiaries include Attwood and Kellogg boat parts and accessories, along with IDS and Smart Craft onboard marine technology systems.
's nearly 45 boat brands. It is privately held, and is not traded on any public exchange. From 2000 to 2005 the BBG doubled in size and acquired 13 additional brands.
The global economic downturn led the Brunswick Boat Group to close more than a dozen plants and reduce its workforce by about 10% after its sales fell more than 16% in 2008.
Former subsidiaries:
Knoxville, Tennessee
Founded in 1786, Knoxville is the third-largest city in the U.S. state of Tennessee, U.S.A., behind Memphis and Nashville, and is the county seat of Knox County. It is the largest city in East Tennessee, and the second-largest city in the Appalachia region...
, United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
, is the largest maker of pleasure boats in the world. In 2008, the company's net sales were US$
United States dollar
The United States dollar , also referred to as the American dollar, is the official currency of the United States of America. It is divided into 100 smaller units called cents or pennies....
1.7 billion. The Boat Group makes Sea Ray, Bayliner
Bayliner
Bayliner is the world's largest manufacturer of recreational boats. Established in 1957 by Orin Edson, Bayliner currently has over 400 dealers in over 60 countries around the world. The company operates as part of the Brunswick Boat Group, a division of the Brunswick Corporation. Bayliner was...
, Maxum, Hatteras Yachts, Meridian and Sealine pleasure boats from 16 to 100 feet; Boston Whaler
Boston Whaler
Boston Whaler is a boat company that builds foam filled fiberglass boats. Boston whaler was founded in 1958 by Richard T Fisher, and is still in business today.-History of the Design:...
, Cabo Yachts and Trophy offshore fishing boats from 13 to 52 feet; and Crestliner, Harris, Kayot, Lowe Boats
Lowe Boats
Lowe Boats is the name of a company that manufactures aluminum boats. Lowe is the parent company of Sea Nymph Boats, a line of recreational fishing boats which was established in 1946. They make pontoon boats and recreational fishing boats such as the Sea Nymph aluminum fishing boat to the right....
, Lund, Princecraft and Triton fishing, deck and pontoon boats from 10 to 26 feet. Brunswick is one of the largest boat makers in Europe, with such brands as Arvor, Örnvik, Quicksilver, Uttern and Valiant boats. In New Zealand, Brunswick also owns the Rayglass boat brand. BBG oversees nearly 45 brands of boats in total, ranging from yachts to bass boats. Other subsidiaries include Attwood and Kellogg boat parts and accessories, along with IDS and Smart Craft onboard marine technology systems.
History
The Brunswick Boat Group (BBG) was formed in 2000 to manage the Brunswick CorporationBrunswick Corporation
The Brunswick Corporation , formerly known as the Brunswick-Balke-Collender Company, is a United States-based corporation that has been involved in manufacturing a wide variety of products since 1845. Brunswick's global headquarters is in the northern Chicago suburb of Lake Forest, Illinois...
's nearly 45 boat brands. It is privately held, and is not traded on any public exchange. From 2000 to 2005 the BBG doubled in size and acquired 13 additional brands.
The global economic downturn led the Brunswick Boat Group to close more than a dozen plants and reduce its workforce by about 10% after its sales fell more than 16% in 2008.
Subsidiaries
Current subsidiaries include:- BaylinerBaylinerBayliner is the world's largest manufacturer of recreational boats. Established in 1957 by Orin Edson, Bayliner currently has over 400 dealers in over 60 countries around the world. The company operates as part of the Brunswick Boat Group, a division of the Brunswick Corporation. Bayliner was...
- Bella Boats
- Aquador
- Baja
- Cabo Yachts
- Crestliner
- Boston WhalerBoston WhalerBoston Whaler is a boat company that builds foam filled fiberglass boats. Boston whaler was founded in 1958 by Richard T Fisher, and is still in business today.-History of the Design:...
- Flipper Boats
- Lund
- Princecraft
- Hatteras Yachts
- Meridian Yachts
- Sea RaySea RaySea Ray is a brand of pleasure boats produced and sold around the world. The company currently operates as part of the Brunswick Boat Group, a division of the Brunswick Corporation.-History:...
Former subsidiaries:
- Arriva
- Cobra
- Robalo
- Wahoo Boats
- Maxum (discontunued in 2009)
- Starcraft MarineStarcraft MarineStarcraft Marine, Starcraft Boats, or simply Starcraft is the name of a company that manufactures boats, campers and RVs. In the beginning, Starcraft also produced farm equipment including aluminum water tanks. The original name of the company was Starcaft Tank Company.-History:Starcraft was...
See also
- Brunswick Bowling & Billiards, Lake Forest, IllinoisLake Forest, IllinoisLake Forest is an affluent city located in Lake County, Illinois, United States. The city is south of Waukegan along the shore of Lake Michigan, and is a part of the Chicago metropolitan area and the North Shore. Lake Forest was founded around Lake Forest College and was laid out as a town in...
- Life Fitness Division, Schiller Park, IllinoisSchiller Park, IllinoisSchiller Park is a village in Cook County, Illinois, United States. The population was 11,850 at the 2000 census.-Geography:Schiller Park is located at .According to the United States Census Bureau, the village has a total area of , all of it land....
- Mercury MarineMercury MarineMercury Marine, founded in 1939, is a division of Brunswick of Lake Forest, Illinois, in the United States. Mercury provides engines for private, commercial and government sales. Mercury also has its own line of very successful racing engines tailored for power and speed. The company's primary...
, Fond du Lac, WisconsinFond du Lac, WisconsinFond du Lac is a city in Fond du Lac County, Wisconsin, United States. The name is French for bottom of the lake, for it is located at the bottom of Lake Winnebago. The population was 42,203 at the 2000 census...