Brutus Jeans is a British

United Kingdom

The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 clothing company founded in 1966 by brothers Keith and Alan Freedman, who were 18 and 17 years old at the time, respectively.

The company started with one style of sweater

Sweater

A sweater, jumper, pullover, sweatshirt, jersey or guernsey is a garment intended to cover the torso and arms. It is often worn over a shirt, blouse, T-shirt, or other top, but may also be worn alone as a top...

 and kept adding to the range, which eventually included shirts and jeans

Jeans

Jeans are trousers made from denim. Some of the earliest American blue jeans were made by Jacob Davis, Calvin Rogers, and Levi Strauss in 1873. Starting in the 1950s, jeans, originally designed for cowboys, became popular among teenagers. Historic brands include Levi's, Lee, and Wrangler...

 (for both men and women). The brand was very popular in the 1960s and 1970s with skinhead

Skinhead

A skinhead is a member of a subculture that originated among working class youths in the United Kingdom in the 1960s, and then spread to other parts of the world. Named for their close-cropped or shaven heads, the first skinheads were greatly influenced by West Indian rude boys and British mods,...

s, Mod

Mod

- General :* Honour Moderations, a first set of examinations at Oxford University* Maximum operating depth, in scuba diving, the depth at which a gas mix exceeds safe limits* Ministry of Defence, the part of a government responsible for matters of military defence...

's and the football

Football (soccer)

Association football, more commonly known as football or soccer, is a sport played between two teams of eleven players with a spherical ball...

 crowds. They won awards for their TV advertising, and one of their TV jingles, with minor changes, became the hit record "Jeans On

Jeans On

"Jeans On" is a song by British musician David Dundas from his 1977 self-titled debut album. Released as a single the previous year, it was first featured as an television advertising jingle for Brutus Jeans...

" (performed in both cases by David Dundas

Lord David Dundas

Lord David Paul Nicholas Dundas is an English musician known for his film and television scoring, having previously had chart success in the rock genre.-Biography:...

).