Joseph M. Bryan Boulevard (often signed as just Bryan Blvd) is a limited-access corridor connecting North Carolina Highway 68

North Carolina Highway 68

North Carolina Highway 68 is a north–south state highway in North Carolina. It most notably serves as a connector between Interstate 40 and Piedmont Triad International Airport . On its routing from Thomasville to Stokesdale, NC 68 passes through urban High Point, the western outskirts of...

 with Benjamin Parkway in Greensboro, North Carolina

Greensboro, North Carolina

Greensboro is a city in the U.S. state of North Carolina. It is the third-largest city by population in North Carolina and the largest city in Guilford County and the surrounding Piedmont Triad metropolitan region. According to the 2010 U.S...

. Segments of this road may be used as the Future Interstate 73

Interstate 73

Interstate 73 is a main route of the Interstate Highway System, currently located entirely within the U.S. state of North Carolina. It is part of a longer planned corridor, defined by various Federal laws to run from Myrtle Beach, South Carolina, to Grayling, Michigan, but only the part south of...

 corridor. The 4-lane highway serves as the main entrance for Piedmont Triad International Airport

Piedmont Triad International Airport

Piedmont Triad International Airport is an airport just west of Greensboro, serving Greensboro, High Point and Winston-Salem as well as the entire Piedmont Triad Region in North Carolina. The airport has 3 runways; the third opened January 27, 2010 for traffic. The airport is located just off...

 and was once named "Airport Parkway". A construction project in 2006 relocated a segment of Bryan Boulevard to make room for the airport's new FedEx

FedEx

FedEx Corporation , originally known as FDX Corporation, is a logistics services company, based in the United States with headquarters in Memphis, Tennessee...

 hub and third runway; flyover ramps for the airport's entrances and exits have been the most recent additions to Bryan Blvd.

Bryan Boulevard is designated Secondary Road 2085.

Bryan Boulevard was named after Greensboro resident Joseph McKinley Bryan

Joseph M. Bryan

Joseph McKinley Bryan was an American insurance executive, broadcast pioneer, and philanthropist.Born in Elyria, Ohio, Bryan was the second son of Bart and Caroline Ebert Bryan. After serving overseas in World War I, he returned to New York City to take a job with a cotton firm. In 1923 he became...

, an insurance

Insurance

In law and economics, insurance is a form of risk management primarily used to hedge against the risk of a contingent, uncertain loss. Insurance is defined as the equitable transfer of the risk of a loss, from one entity to another, in exchange for payment. An insurer is a company selling the...

 executive and broadcasting

Broadcasting

Broadcasting is the distribution of audio and video content to a dispersed audience via any audio visual medium. Receiving parties may include the general public or a relatively large subset of thereof...

 pioneer. Bryan sat on executive boards of many different insurance companies like the Greensboro-based Jefferson-Pilot Corporation (now Lincoln National Corporation

Lincoln National Corporation

Lincoln National Corporation is a Fortune 200 American holding company, which operates multiple insurance and investment management businesses through subsidiary companies...

). In 1934, he became president of WBIG

WWBG

WWBG is an American radio station licensed to serve Greensboro, North Carolina, USA. The station, launched in 1999, is currently owned by the Qué Pasa Media Network and the broadcast license is held by Davidson Media Station WWBS Licensee, LLC.WWBG broadcasts a Spanish-language contemporary music...

, which was Greensboro's only radio station

Radio station

Radio broadcasting is a one-way wireless transmission over radio waves intended to reach a wide audience. Stations can be linked in radio networks to broadcast a common radio format, either in broadcast syndication or simulcast or both...

 at the time. Later on, Bryan's company founded WBTV

WBTV

WBTV, channel 3 , is the CBS affiliate in Charlotte, North Carolina. It is one of two flagship stations of Raycom Media. WBTV's studios are located off Morehead Street just west of Uptown Charlotte, and its transmitter is located in north-central Gaston County, North Carolina...

, the first television station

Television station

A television station is a business, organisation or other such as an amateur television operator that transmits content over terrestrial television. A television transmission can be by analog television signals or, more recently, by digital television. Broadcast television systems standards are...

 in the Carolinas.

This is one of five freeway corridors in Greensboro to use the "Boulevard" designation; the Greensboro Urban Loop

Greensboro Urban Loop

The Greensboro Urban Loop is a planned 41-mile beltway around Greensboro, North Carolina, United States. The loop carries Interstate 85 and U.S. Route 421 on its southern section, and Interstate 73 from U.S. 220 to Bryan Boulevard along the west side of Greensboro...

 is sometimes known as Painter Boulevard, O'Henry Boulevard carries a stretch of US 29

U.S. Route 29

U.S. Route 29 is a north–south United States highway that runs for from the western suburbs of Baltimore, Maryland, to Pensacola, Florida. This highway's northern terminus is at Maryland Route 99 in Ellicott City, Maryland...

 east of downtown, I-40

Interstate 40

Interstate 40 is the third-longest major east–west Interstate Highway in the United States, after I-90 and I-80. Its western end is at Interstate 15 in Barstow, California; its eastern end is at a concurrency of U.S. Route 117 and North Carolina Highway 132 in Wilmington, North Carolina...

 (formerly Business I-40

Interstate 40 Business (North Carolina)

In the U.S. state of North Carolina, Interstate 40 Business is a business loop of Interstate 40; which serves the cities of Winston-Salem and Kernersville.-Route description:...

) is routed along Fordham Boulevard, and Business I-85

Interstate 85 Business (North Carolina)

In the U.S. state of North Carolina, Interstate 85 Business is a business loop of Interstate 85; which serves several cities in the Piedmont Triad.-Route description:...

is also signed as Preddy Boulevard. Bryan Boulevard is the only one to be called by name rather than by number by locals.