Building a Better Business is a book on the future of marketing, management and motivation written by the futurist Patrick Dixon

Patrick Dixon

Dr Patrick Dixon is an author and business consultant, often described as a futurist. In 2005 he was ranked as one of the 20 most influential business thinkers alive according to the Thinkers 50...

 in 2006. Dr Patrick Dixon has been ranked as one of the 20 most influential business thinkers alive today (Thinkers 50 2005), and is author of 11 other books including Futurewise

Futurewise

Futurewise is a book on global trends written by the futurist Patrick Dixon in 1998, with new editions in 2001, 2003 and 2007. Dr Patrick Dixon has been ranked as one of the 20 most influential business thinkers alive today by Thinkers 50, and is author of 11 other books including Building a...

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The thesis of the book is the need to connect with passion to deliver results.

Give people a convincing reason and they will lay down their very lives. Life's too short to waste time on projects that can't deliver, people who won't change and processes without purpose. People will only follow you if they see you are ahead, are convinced that you know the route, trust you and want to get there too.

Building a better world, or creating a better future, is proposed as a fundamental driver of human behaviour: the desire to make a difference, even if only to one's own life, but more commonly also to friends, family, community and beyond.

This principle is then applied to leadership, marketing, team building, change management, strategy development and innovation.