Bullying Awareness Week
Encyclopedia
Bullying Awareness Week Bullying Awareness Week is a national campaign in Canada conceived of by Canadian educator, and Bullying.org President Bill Belsey. It was was launched in 2003 by Family Channel
and Bullying.org.. The campaign takes place during the third week each November and aims to raise awareness about bullying amongst students in Canada while promoting positive relationships and providing youth with real-life solutions to help them deal with bullying behaviour.
Bullying Awareness Week is recognized in communities across Canada. In 2009 the week was officially recognized by the city of Calgary.
Family Channel Stars involved: Raven Simone That’s So Raven, Kate Todd Radio Free Roscoe
, Nathan Stephenson Radio Free Roscoe, Ali Mukaddam, Radio Free Roscoe.
Premieres:
Beautiful Girl, Original Movie
star Michael Seater.
Family Channel Stars involved: Michael Seater Life with Derek, Ashley Leggat Life with Derek
Family Channel Stars involved: Michael Seater Life with Derek, Ashley Leggat Life with Derek, Christopher Massey Zoey 101
, Matthew Underwood Zoey 101
Premieres:
Life with Derek “The Bully Brothers”
. Actress Vanessa Morgan performed the song that anchored the campaign and a music video. Students submitted their own original song lyrics and essays to nominate their schools for rallies. Rallies were held at: Highbury School; Winnipeg, Manitoba, Tomekichi Homma Elementary School; Richmond, British Columbia, Winston Churchill Public School and Kingston, Ontario. The Bullying Awareness Week cuff was sold.
Family Channel Stars involved: Vanessa Morgan The Latest Buzz, Munro Chambers The Latest Buzz, Demetrius Joyette The Latest Buzz, Zoe Belkin The Latest Buzz,Justin Kelly The Latest Buzz
Premieres:
The Latest Buzz “The Peer Pressure Issue”
breaking attempt - a cross-country wave. The wave travelled from West to East across Canada and saw 300 schools participate. The wave attempt was televised on Family Channel and featured five schools:Colby Village Elementary; Dartmouth, Nova Scotia, Faraday Elementary School; Winnipeg, Manitoba, Mildred Hall School; Yellowknife, Northwest Territories, Irwin Park Elementary; Vancouver, British Columbia and École Forest Trail Public School; Oakville, Ontario. The Latest Buzz produced its second special episode for Bullying Awareness Week and a Teacher’s Guide was produced. Family Channel worked with Nico Archambault
(Season 1
winner of So You Think You Can Dance Canada
) and txt.carbon to create Rise Above t-shirts with proceeds going to PREVNet.
Family Channel Stars involved: Michael SeaterLife with Derek, Ashley Leggat Life with Derek, Vanessa Morgan The Latest Buzz, Munro Chambers The Latest Buzz, Demetrius Joyette The Latest Buzz, Zoe Belkin The Latest Buzz, Justin Kelly The Latest Buzz, Jacob Kraemer, Overruled!
, Jasmine Richards, Overruled!
Premieres:
The Latest Buzz “The Bullying Issue”
, Lindsay Hamilton and Saveria contribute songs to the campaign. Special music videos were created for each song and seen on-air on Family Channel and online at family.ca. Students from across Canada nominated their schools for a Stand UP! rally, this year hosted by Overruled! star Jacob Kraemer. These rallies were won by four schools: Cardigan Consolidated School; Cardigan, Prince Edward Island, Altona Forest Public School; Pickering, Ontario, Dr. L.M. Hanna Elementary School; Regina, Saskatchewan and John Henderson Elementary; Vancouver, British Columbia. Each school was featured in the Stand UP! Coast 2 Coast documentaries that aired on Family Channel. A special bullying prevention episode from the series Wingin’ It was created with script input from PREVNet, Family Channel hosted two live online web chats for students to voice their questions and concerns about bullying. The chats featured Family Channel's on air host Lindsay Hamilton and PREVNet representative Dr. Joanne Cummings. The Campaign won a bronze 2011 CTAM MARK Award for Partnership with Non-Profit Organizations - Multimedia Campaign.
Family Channel Stars involved: Jacob Kraemer Overruled!, Lindsay Hamilton on-air host, Saveria
Premieres:
Wingin’ It “Bully Elliot”
CTV
supported Bullying Awareness Week in 2010 through the Love is Louder campaign. This campaign saw CTV stars talk out on their own experiences with bullying and featured a week of special programming across CTV channels
and featured interviews with celebrities including Cody Simpson
, Selena Gomez
and Bella Thorne
as well as with a representative from Kids Help Phone
. The theme song for the campaign was ‘What’s Up, Stand Up’ performed by Canadian pop star Tyler Medeiros
and written by RyanDan
members Ryan Kowarsky and Dan Kowarsky as well as Maks Gabriel. Family visited four schools across Canada with Stand UP! rallies: St. Michael’s; Burnaby BC, Barkers Point Elementary; Fredericton, NB, Blessed John XXIII; Mississauga, ON, Westcreek Public School; Pickering, ON. Family Channel also hosted two online chats on November 15 and November 17, 7 p.m. – 8:30 p.m. EST with the Ana Golja (November 15) and Tiago Abreu (November 17) from What’s Up, Warthogs! Along with representatives from PREVNet and Kids Help Phone.
Family Channel Stars involved: Eduard Witzke, Karissa Lee Staples, Ana Golja, Tiago Abreu (all What’s Up, Warthogs!), Lindsay Hamilton (on-air host), Sydney Imbeau
“Really Me!
”, Zendaya, Bella Thorne
“Shake It Up (TV series)
”, Dylan Everett
and Demetrius Joyette
(both “Wingin' It
”.
Musical Acts involved: Tyler Medeiros
, Allstar Weekend
, Cody Simpson
, Selena Gomez
Family Channel
Family is a Canadian English language Category A premium television service marketed to children and teenagers aged 2-15. It is owned by Astral Media...
and Bullying.org.. The campaign takes place during the third week each November and aims to raise awareness about bullying amongst students in Canada while promoting positive relationships and providing youth with real-life solutions to help them deal with bullying behaviour.
Bullying Awareness Week is recognized in communities across Canada. In 2009 the week was officially recognized by the city of Calgary.
History
Bullying.org and Family Channel and launched Bullying Awareness Week in Canada on November 16, 2003. The anti-bullying pledge was made available online at family.ca and bullying.org, asking students to stand up to bullying by being good friends to one another. The campaign launched with a press conference hosted by Family Channel and speakers including Bill Belsey, founder of Bullying.org; Dr. Debra Pepler from York University and Dr. Wendy Craig from Queen’s University, bullying-prevention researchers; and children affected by bullying. Additional campaign resources included an online bullying tool kit which provided students with tips on how to deal with bullying in their communities and information on cyber bullying plus Public Service Announcements (PSAs) which aired on Family Channel. 55,000 Canadian children commit to taking the pledge.2004 Campaign, November 15–22 – Take the Pledge
The 2004 campaign included a week of special programming on Family Channel; the launch of a new Public Service Announcement (PSA), called “The Cool Table”, demonstrating the part that bystanders can play in remedying bullying; and an interactive website where Canadians could “Take the Pledge” as well as tell their stories of standing up to bullying. Schools across Canada also held events and organized initiatives during the week and throughout the school year, to stop bullying and draw awareness to the part that bystanders play. The pledge is taken 175,000 times.Family Channel Stars involved: Raven Simone That’s So Raven, Kate Todd Radio Free Roscoe
Radio Free Roscoe
Radio Free Roscoe was a Canadian television series filmed in Toronto, Ontario. The show was produced by Decode Entertainment, and it first aired on 1 August 2003 on Family, in Canada. It has also been dubbed in French in the province of Quebec and aired on VRAK.TV...
, Nathan Stephenson Radio Free Roscoe, Ali Mukaddam, Radio Free Roscoe.
Premieres:
Beautiful Girl, Original Movie
2005 Campaign, November 14–20 – Take the Pledge
In 2005, Family Channel and bullying.org expanded the campaign to address teachers and parents in addition to Canadian youth. A Teacher’s Guide was developed in part with the Canadian Initiative for the Prevention of Bullying (CIPB). The guide was distributed to all English-language schools in Canada. Additional campaign resources included two new Public Service Announcements titled “Alone” and “The Pledge” these aired on Family Channel in addition to “The Cool Table” PSA from 2004.2006 Campaign, November 13–19 – Stand UP!
For the fourth consecutive year, Family Channel and Bullying.org Canada worked together to institute national Bullying Awareness Week. The campaign became “Stand UP!”. Family Channel began holding rallies in schools across Canada. Over 10,000 kids nominated their school as a venue for the Stand UP! rally. Three were selected: George Waters Middle School; Winnipeg, Manitoba, Ruth King Elementary School; Victoria, British Columbia, and Covenant Glen Catholic School; Ottawa, Ontario. Stand UP! cuffs were available online at family.ca and at La Senza Girl with proceeds going to Bullying.org. Additional campaign resources included a new PSA featuring Life with DerekLife with Derek
Life with Derek is a Canadian television sitcom that aired on Family and VRAK.TV in Canada and on Disney Channel in the United States. The series premiered on Family on September 18, 2005 and ran for four seasons ending on March 25, 2009. The series starred Michael Seater and Ashley Leggat as the...
star Michael Seater.
Family Channel Stars involved: Michael Seater Life with Derek, Ashley Leggat Life with Derek
2007 Campaign, November 19–25 – Stand UP!
This year saw the first ever bullying prevention-themed episode created from one of Family Channel’s Canadian original series. The episode “The Bully Brothers” from Life with Derek was produced. As an additional teaching tool for students and educators, a Teacher’s Guide for the show is produced by PREVNet. The episode was previewed during the rallies at the four selected schools (Cove Cliff Elementary School; North Vancouver, British Columbia, Sir James Lougheed Elementary School; Calgary, Alberta, Fairvale Elementary School; Rothensay, New Brunswick, Pleasantville Public School; Richmond Hill, Ontario.)Family Channel Stars involved: Michael Seater Life with Derek, Ashley Leggat Life with Derek, Christopher Massey Zoey 101
Zoey 101
Zoey 101 is an American television series that ran from January 9, 2005 to May 2, 2008 starring Jamie Lynn Spears as teenager Zoey Brooks, produced for Nickelodeon and syndicated worldwide. The show was initially filmed at Pepperdine University in Malibu, California, then at stages in Valencia,...
, Matthew Underwood Zoey 101
Premieres:
Life with Derek “The Bully Brothers”
2008 Campaign, November 17–23 - Stand UP!
The 2008 campaign featured actors from the Family Channel series The Latest BuzzThe Latest Buzz
The Latest Buzz is a Canadian teen sitcom from Decode Entertainment aired on the Family Channel, the series ran from September 1, 2007 to April 19, 2010. This is Family Channel's first original multi-camera sitcom....
. Actress Vanessa Morgan performed the song that anchored the campaign and a music video. Students submitted their own original song lyrics and essays to nominate their schools for rallies. Rallies were held at: Highbury School; Winnipeg, Manitoba, Tomekichi Homma Elementary School; Richmond, British Columbia, Winston Churchill Public School and Kingston, Ontario. The Bullying Awareness Week cuff was sold.
Family Channel Stars involved: Vanessa Morgan The Latest Buzz, Munro Chambers The Latest Buzz, Demetrius Joyette The Latest Buzz, Zoe Belkin The Latest Buzz,Justin Kelly The Latest Buzz
Premieres:
The Latest Buzz “The Peer Pressure Issue”
2009 Campaign, November 16–22 – Stand UP! Catch the Wave
For 2009, Family Channel asked viewers to “Catch the Wave” as they encouraged students in schools to take part in a televised, Guinness World Record-breaking attempt - a cross-country wave. The wave travelled from West to East across Canada and saw 300 schools participate. The wave attempt was televised on Family Channel and featured five schools:Colby Village Elementary; Dartmouth, Nova Scotia, Faraday Elementary School; Winnipeg, Manitoba, Mildred Hall School; Yellowknife, Northwest Territories, Irwin Park Elementary; Vancouver, British Columbia and École Forest Trail Public School; Oakville, Ontario. The Latest Buzz produced its second special episode for Bullying Awareness Week and a Teacher’s Guide was produced. Family Channel worked with Nico Archambault
Nico Archambault
Nicolas "Nico" Archambault Nicolas "Nico" Archambault Nicolas "Nico" Archambault (born in Montreal, Quebec, Canada on 18 October 1984 is a Canadian dancer dancer and choreographer who in 2008 won the first season of So You Think You Can Dance Canada. After the win, he became well known for his...
(Season 1
So You Think You Can Dance Canada (season 1)
Season 1 of So You Think You Can Dance Canada is a dance reality show and competition that airs on CTV. It is hosted by MuchMusic VJ Leah Miller....
winner of So You Think You Can Dance Canada
So You Think You Can Dance Canada
So You Think You Can Dance Canada was a dance competition and reality show that aired on CTV.Based on the original American TV show So You Think You Can Dance, the Canadian series showcased the best in Canadian dancing talent. Each season, the show held auditions in major cities across the...
) and txt.carbon to create Rise Above t-shirts with proceeds going to PREVNet.
Family Channel Stars involved: Michael SeaterLife with Derek, Ashley Leggat Life with Derek, Vanessa Morgan The Latest Buzz, Munro Chambers The Latest Buzz, Demetrius Joyette The Latest Buzz, Zoe Belkin The Latest Buzz, Justin Kelly The Latest Buzz, Jacob Kraemer, Overruled!
Overruled!
Overruled! is a Canadian children's television sitcom about high school kids with problems, which are taken to Teen Court, hosted by Judge Tara; the series airs on Family Channel in Canada and Disney Channel in the United Kingdom. It premiered on July 10, 2009 in the United Kingdom and September...
, Jasmine Richards, Overruled!
Premieres:
The Latest Buzz “The Bullying Issue”
2010 Campaign, November 15–21 – Sing Stand UP!/ Stand UP! Coast 2 Coast
The eighth year of Bullying Awareness Week saw three Canadian artists: Nikki YanofskyNikki Yanofsky
Nicole "Nikki" Yanofsky is a Canadian jazz-pop singer from Hampstead, Quebec. She is involved in charitable causes, and released her first studio album on her own label, A440 Entertainment, and on Decca Records outside of Canada. Yanofsky sang Canada's national anthem at the opening ceremonies of...
, Lindsay Hamilton and Saveria contribute songs to the campaign. Special music videos were created for each song and seen on-air on Family Channel and online at family.ca. Students from across Canada nominated their schools for a Stand UP! rally, this year hosted by Overruled! star Jacob Kraemer. These rallies were won by four schools: Cardigan Consolidated School; Cardigan, Prince Edward Island, Altona Forest Public School; Pickering, Ontario, Dr. L.M. Hanna Elementary School; Regina, Saskatchewan and John Henderson Elementary; Vancouver, British Columbia. Each school was featured in the Stand UP! Coast 2 Coast documentaries that aired on Family Channel. A special bullying prevention episode from the series Wingin’ It was created with script input from PREVNet, Family Channel hosted two live online web chats for students to voice their questions and concerns about bullying. The chats featured Family Channel's on air host Lindsay Hamilton and PREVNet representative Dr. Joanne Cummings. The Campaign won a bronze 2011 CTAM MARK Award for Partnership with Non-Profit Organizations - Multimedia Campaign.
Family Channel Stars involved: Jacob Kraemer Overruled!, Lindsay Hamilton on-air host, Saveria
Premieres:
Wingin’ It “Bully Elliot”
CTV
CTV television network
CTV Television Network is a Canadian English language television network and is owned by Bell Media. It is Canada's largest privately-owned network, and has consistently placed as Canada's top-rated network in total viewers and in key demographics since 2002, after several years trailing the rival...
supported Bullying Awareness Week in 2010 through the Love is Louder campaign. This campaign saw CTV stars talk out on their own experiences with bullying and featured a week of special programming across CTV channels
2011 Campaign, November 14-20 – What’s Up, Stand UP!
The ninth year of Bullying Awareness Week saw an evening of programming dedicated to bullying prevention air on Family Channel on Monday, November 14 from 4 p.m. – 8 p.m. ET. The night was presented by the cast of the Family Channel original production, What's Up, Warthogs!What's Up Warthogs!
What's Up Warthogs! is a Canadian sitcom that airs on Family. It follows two teen rivals; Victoria and Eric, who with the help of best friend, Charlie, and crazed genius, Laney, come together and make the morning announcements into a show. The show premiered on March 11, 2011 on Family, and it will...
and featured interviews with celebrities including Cody Simpson
Cody Simpson
Cody Robert Simpson is an Australian pop singer from Gold Coast, Queensland, who is currently signed to US record label Atlantic Records.-Early life:...
, Selena Gomez
Selena Gomez
Selena Marie Gomez is an American actress and singer best known for portraying Alex Russo in the Emmy Award-winning Disney Channel television series Wizards of Waverly Place...
and Bella Thorne
Bella Thorne
Annabella Avery "Bella" Thorne is an American teen actress, dancer, singer, and model. She is a child model and actor with appearances in more than 20 films and television series and more than 60 commercials, she is best known for her role as the aspiring young dancer, CeCe Jones on the Disney...
as well as with a representative from Kids Help Phone
Kids Help Phone
Kids Help Phone , Is a Canadian anonymous phone and online counselling, referral and information service for children and youth. The service provides counselling to youth who seek it by calling a toll-free number or posting anonymously on their website.As a charity Kids Help Phone receives no core...
. The theme song for the campaign was ‘What’s Up, Stand Up’ performed by Canadian pop star Tyler Medeiros
Tyler Medeiros
Tyler Medeiros is a Canadian singer, songwriter and dancer of Portuguese and Italian descent. He was signed to CP Records in 2010....
and written by RyanDan
RyanDan
RyanDan is a Canadian musical, songwriting and producing duo, consisting of identical twins Ryan and Dan Kowarsky, whose music is a mix of pop, opera, and classical....
members Ryan Kowarsky and Dan Kowarsky as well as Maks Gabriel. Family visited four schools across Canada with Stand UP! rallies: St. Michael’s; Burnaby BC, Barkers Point Elementary; Fredericton, NB, Blessed John XXIII; Mississauga, ON, Westcreek Public School; Pickering, ON. Family Channel also hosted two online chats on November 15 and November 17, 7 p.m. – 8:30 p.m. EST with the Ana Golja (November 15) and Tiago Abreu (November 17) from What’s Up, Warthogs! Along with representatives from PREVNet and Kids Help Phone.
Family Channel Stars involved: Eduard Witzke, Karissa Lee Staples, Ana Golja, Tiago Abreu (all What’s Up, Warthogs!), Lindsay Hamilton (on-air host), Sydney Imbeau
“Really Me!
Really Me!
Really Me is a Canadian teen situation comedy series airing on Family. It premiered on April 22, 2011 and on VRAK.TV August 31, 2011. On June 13, 2011, Family announced that the series was being renewed for a second season...
”, Zendaya, Bella Thorne
Bella Thorne
Annabella Avery "Bella" Thorne is an American teen actress, dancer, singer, and model. She is a child model and actor with appearances in more than 20 films and television series and more than 60 commercials, she is best known for her role as the aspiring young dancer, CeCe Jones on the Disney...
“Shake It Up (TV series)
Shake It Up (TV series)
Shake It Up is an American television sitcom airing on Disney Channel in the United States. The series premiered on November 7, 2010. Created by Chris Thompson and starring Bella Thorne and Zendaya, the show follows the adventures of Cece Jones and Rocky Blue as they star as background dancers on...
”, Dylan Everett
Dylan Everett
- External links :...
and Demetrius Joyette
Demetrius Joyette
Demetrius Joyette is a Canadian film actor best known for portraying Michael Theodore Davies in the sitcom The Latest Buzz and Porter Jackson on Wingin' It.-Filmography:...
(both “Wingin' It
Wingin' It
Wingin' It is a Canadian teen sitcom airing on Family; the series is produced by Temple Street Productions in association with Family. It stars Demetrius Joyette and Dylan Everett. It also includes guest-stars from other Family Channel shows such as The Latest Buzz...
”.
Musical Acts involved: Tyler Medeiros
Tyler Medeiros
Tyler Medeiros is a Canadian singer, songwriter and dancer of Portuguese and Italian descent. He was signed to CP Records in 2010....
, Allstar Weekend
Allstar Weekend
Allstar Weekend is a pop rock band based in Poway, California. The band gained its popularity from the Disney Channel television network. The band originally consisted of lead singer Zach Porter, bassist Cameron Quiseng, guitarist Nathan Darmody, and drummer Michael Martinez but as of September 16,...
, Cody Simpson
Cody Simpson
Cody Robert Simpson is an Australian pop singer from Gold Coast, Queensland, who is currently signed to US record label Atlantic Records.-Early life:...
, Selena Gomez
Selena Gomez
Selena Marie Gomez is an American actress and singer best known for portraying Alex Russo in the Emmy Award-winning Disney Channel television series Wizards of Waverly Place...
See also
- Bullying
- Anti-Bullying Day
- International STAND UP to Bullying DayInternational STAND UP to Bullying DayInternational STAND UP to Bullying Day is a special bi-annual event in which participants sign and wear a pink “pledge shirt” to take a visible, public stance against bullying...
- School BullyingSchool bullyingSchool bullying is a type of bullying that occurs in connection with education, either inside or outside of school. Bullying can be physical, verbal, or emotional and is usually repeated over a period of time.In schools, bullying occurs in all areas...
- School violenceSchool violenceSchool violence is widely held to have become a serious problem in recent decades in many countries, especially where weapons such as guns or knives are involved...