BurrellesLuce provides media relations planning, monitoring

Media monitoring service

A media monitoring service, a press clipping service or a clipping service as known in earlier times, provides clients with copies of media content, which is of specific interest to them and subject to changing demand; what they provide may include documentation, content, analysis, or editorial...

, and measurement services.

History

Founded in 1888 by Frank Burrelle

Frank Burrelle

Frank Burrelle is the founder of Burrelle’s Press Clipping Bureau, today known as BurrellesLuce, a company providing media relations planning, media monitoring and media measurement services to public relations agencies, corporations, government agencies, universities and non-profit organizations...

 and Robert Luce

Robert Luce

Robert Luce was a United States Representative from Massachusetts. Born in Auburn, Maine, Luce attended the public schools of Auburn and Lewiston, Maine, and Somerville, Massachusetts...

, BurrellesLuce is one of many media monitoring service

Media monitoring service

A media monitoring service, a press clipping service or a clipping service as known in earlier times, provides clients with copies of media content, which is of specific interest to them and subject to changing demand; what they provide may include documentation, content, analysis, or editorial...

 providers in the United States

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

. This company’s CEO and chairman is Robert C. Waggoner, who also serves as the chairman of Video Monitoring Services of America, Inc. BurrellesLuce is headquartered in Livingston, New Jersey

Livingston, New Jersey

Livingston is a township in Essex County, New Jersey, United States. As of the United States 2000 Census, the township population was 29,366.Livingston was incorporated as a township by an Act of the New Jersey Legislature on February 5, 1813, from portions of Caldwell Township and Springfield...

 and has offices throughout the United States

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

.

Timeline

• In 1888, Burrelle’s Press Clipping Bureau was founded by Frank Burrelle
  Frank Burrelle
  Frank Burrelle is the founder of Burrelle’s Press Clipping Bureau, today known as BurrellesLuce, a company providing media relations planning, media monitoring and media measurement services to public relations agencies, corporations, government agencies, universities and non-profit organizations...
  
   in New York City
  New York City
  New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
  
  . At the same time, Robert Luce
  Robert Luce
  Robert Luce was a United States Representative from Massachusetts. Born in Auburn, Maine, Luce attended the public schools of Auburn and Lewiston, Maine, and Somerville, Massachusetts...
  
   founded Luce Press Clippings in Boston
  Boston
  Boston is the capital of and largest city in Massachusetts, and is one of the oldest cities in the United States. The largest city in New England, Boston is regarded as the unofficial "Capital of New England" for its economic and cultural impact on the entire New England region. The city proper had...
  
  .
• In 1935, Burrelle’s achieved national newspaper
  Newspaper
  A newspaper is a scheduled publication containing news of current events, informative articles, diverse features and advertising. It usually is printed on relatively inexpensive, low-grade paper such as newsprint. By 2007, there were 6580 daily newspapers in the world selling 395 million copies a...
  
   coverage.
• Sixteen years later in 1951, Southwest Clippings, operated by the French family, purchased Luce Press Clippings from Harvard, which had owned the business after Luce’s death in 1946.
• In 1977, Burrelle’s introduced television
  Television
  Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...
  
   tapes and transcripts.
• In 1984, Burrelle’s created Express to send the day’s headlines
  Headlines
  Headlines may refer to:* Headlines , a 2010 song by Alcazar* Headlines , a 2011 song by Drake* Headlines , a 2007 song by the Spice Girls...
  
   and brief news summaries to executives via fax machine.
• In 1994, Burrelle’s introduced NewsAlert, an online news monitoring service.
• In 2003, Burrelle’s Information Service and Luce Press Clippings merged, forming what is known today as BurrellesLuce.
• In 2007, BurrellesLuce introduced a new web portal called BurrellesLuce 2.0.
• In 2008 BurrellesLuce compiled a ranking chart showing the circulation of the top 100 newspapers, blogs, and consumer magazines.