Business Strategy Mapping is the discipline of mapping business opportunities

Business opportunity

A business opportunity involves the sale or lease of any product, service, equipment, etc. that will enable the purchaser-licensee to begin a business. The licensor or seller of a business opportunity usually declares that it will secure or assist the buyer in finding a suitable location or...

 from potential to profitability

Profit (accounting)

In accounting, profit can be considered to be the difference between the purchase price and the costs of bringing to market whatever it is that is accounted as an enterprise in terms of the component costs of delivered goods and/or services and any operating or other expenses.-Definition:There are...

 and the points in between. This method is different from other methods in that it visually shows how marketing

Marketing strategy

Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.-Developing a marketing strategy:...

, finance and operational strategies relate to each other and need to fit together in order to optimize the results of all the strategies. Business Strategy Mapping assists managers

Management

Management in all business and organizational activities is the act of getting people together to accomplish desired goals and objectives using available resources efficiently and effectively...

 in better understanding how to generate and deliver value

Value (marketing)

The value of a product is the mental estimation a consumer makes of it. Formally it may be conceptualized as the relationship between the consumer's perceived benefits in relation to the perceived costs of receiving these benefits...

 to both the customers and the companies.

The book "Business Strategy Mapping – The power of knowing how it all fits together" authored by Kenneth Kring, gives an overview of the process.
http://www.amazon.com/Business-Strategy-Mapping-Knowing-Together/dp/1934938203

See also

• Strategy map
  Strategy map
  A strategy map is a diagram that is used to document the primary strategic goals being pursued by an organization or management team. It is an element of the documentation associated with the Balanced Scorecard, and in particular is characteristic of the second generation of Balanced Scorecard...
  
  
• Strategic planning
  Strategic planning
  Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy. In order to determine the direction of the organization, it is necessary to understand its current position and the possible avenues...
  
  
• Integrated business planning
  Integrated business planning
  Integrated business planning refers to the technologies, applications and processes of connecting the planning function across the enterprise to improve organizational alignment and financial performance...
  
  
• Business model
  Business model
  A business model describes the rationale of how an organization creates, delivers, and captures value...