Business Communication: communication used to promote a product, service, or organization; relay information within the business; or deal with legal and similar issues. It is also a means of relaying between a supply chain, for example the consumer and manufacturer.

Business Communication is known simply as "communications". It encompasses a variety of topics, including marketing

Marketing

Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...

, branding

Brand management

Brand management is the application of marketing techniques to a specific product, product line, or brand.The discipline of brand management was started at Procter & Gamble as a result of a famous memo by Neil H...

, customer relations, consumer behaviour

Consumer behaviour

Consumer behaviour is the study of when, why, how, and where people do or do not buy a product. It blends elements from psychology, sociology, social anthropology and economics. It attempts to understand the buyer decision making process, both individually and in groups...

, advertising

Advertising

Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...

, public relations

Public relations

Public relations is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc....

, corporate communication

Communication

Communication is the activity of conveying meaningful information. Communication requires a sender, a message, and an intended recipient, although the receiver need not be present or aware of the sender's intent to communicate at the time of communication; thus communication can occur across vast...

, community

Community

The term community has two distinct meanings:*a group of interacting people, possibly living in close proximity, and often refers to a group that shares some common values, and is attributed with social cohesion within a shared geographical location, generally in social units larger than a household...

 engagement, research

Research

Research can be defined as the scientific search for knowledge, or as any systematic investigation, to establish novel facts, solve new or existing problems, prove new ideas, or develop new theories, usually using a scientific method...

 & measurement

Measurement

Measurement is the process or the result of determining the ratio of a physical quantity, such as a length, time, temperature etc., to a unit of measurement, such as the metre, second or degree Celsius...

, reputation management

Reputation management

Reputation management , also known as directory management, is the process of tracking an entity's actions and other entities' opinions about those actions; reporting on those actions and opinions; and reacting to that report creating a feedback loop. All entities involved are generally people, but...

, interpersonal communication

Interpersonal communication

Interpersonal communication is usually defined by communication scholars in numerous ways, usually describing participants who are dependent upon one another. It...

, employee engagement

Employee engagement

Employee engagement, also called worker engagement, is a business management concept. An "engaged employee" is one who is fully involved in, and enthusiastic about their work, and thus will act in a way that furthers their organization's interests...

, online

ONLINE

ONLINE is a magazine for information systems first published in 1977. The publisher Online, Inc. was founded the year before. In May 2002, Information Today, Inc. acquired the assets of Online Inc....

 communication, and event management

Event management

Event management is the application of project management to the creation and development of festivals, events and conferences.Event management involves studying the intricacies of the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the...

. It is closely related to the fields of professional communication

Professional communication

__FORCETOC__Professional communication encompasses written, oral, visual and digital communication within a workplace context. This discipline blends together pedagogical principles of rhetoric, technology, and software to improve communication in a variety of settings ranging from technical...

 and technical communication

Technical communication

Technical communication is a method of researching and creating information about technical processes or products directed to an audience through media. The information must be relevant to the intended audience. Technical communicators often work collaboratively to create products for various...

.

In business, the term communications encompasses various channels of communication, including the Internet

Internet

The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite to serve billions of users worldwide...

, Print (Publication

Publication

To publish is to make content available to the public. While specific use of the term may vary among countries, it is usually applied to text, images, or other audio-visual content on any medium, including paper or electronic publishing forms such as websites, e-books, Compact Discs and MP3s...

s), Radio

Radio

Radio is the transmission of signals through free space by modulation of electromagnetic waves with frequencies below those of visible light. Electromagnetic radiation travels by means of oscillating electromagnetic fields that pass through the air and the vacuum of space...

, Television

Television

Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...

, Ambient media

Ambient media

Ambient Media started to appear in British media jargon around 1999, but now seems to be firmly established as a standard term within the advertising industry. It is the name given to a new breed of out-of-home products and services determined by some as Non-Traditional or Alternative Media...

, Outdoor, and Word of mouth

Word of mouth

Word of mouth, or viva voce, is the passing of information from person to person by oral communication. Storytelling is the oldest form of word-of-mouth communication where one person tells others of something, whether a real event or something made up. Oral tradition is cultural material and...

.

Business Communication can also refer to internal communication. A communications director will typically manage internal communication and craft messages sent to employees. It is vital that internal communications are managed properly because a poorly crafted or managed message could foster distrust or hostility from employees.

Business Communication is a common topic included in the curricula of Masters of Business Administration (MBA) programs of many universities. AS well, many community colleges and universities offer degrees in Communications.

There are several methods of business communication, including:

• Web-based communication - for better and improved communication, anytime anywhere ...
• video conferencing which allow people in different locations to hold interactive meetings;
• e-mail
  E-mail
  Electronic mail, commonly known as email or e-mail, is a method of exchanging digital messages from an author to one or more recipients. Modern email operates across the Internet or other computer networks. Some early email systems required that the author and the recipient both be online at the...
  
  s, which provide an instantaneous medium of written communication worldwide;
• Report
  Report
  A report is a textual work made with the specific intention of relaying information or recounting certain events in a widely presentable form....
  
  s - important in documenting the activities of any department;
• Presentation
  Presentation
  Presentation is the practice of showing and explaining the content of a topic to an audience or learner. Presentations come in nearly as many forms as there are life situations...
  
  s - very popular method of communication in all types of organizations, usually involving audiovisual material, like copies of reports, or material prepared in Microsoft PowerPoint
  Microsoft PowerPoint
  Microsoft PowerPoint, usually just called PowerPoint, is a non-free commercial presentation program developed by Microsoft. It is part of the Microsoft Office suite, and runs on Microsoft Windows and Apple's Mac OS X operating system...
  
   or Adobe Flash
  Adobe Flash
  Adobe Flash is a multimedia platform used to add animation, video, and interactivity to web pages. Flash is frequently used for advertisements, games and flash animations for broadcast...
  
  ;
• telephone
  Telephone
  The telephone , colloquially referred to as a phone, is a telecommunications device that transmits and receives sounds, usually the human voice. Telephones are a point-to-point communication system whose most basic function is to allow two people separated by large distances to talk to each other...
  
  d meetings, which allow for long distance speech
  Speech
  Speech is the human faculty of speaking.It may also refer to:* Public speaking, the process of speaking to a group of people* Manner of articulation, how the body parts involved in making speech are manipulated...
  
  ;
• forum boards, which allow people to instantly post information at a centralized location; and
• face-to-face meetings, which are personal and should be succeeded by a written followup.

Business communication is somewhat different and unique from other types of communication since the purpose of business is to make money. Thus, to develop profitability, the communicator
should develop good communication skills. Knowing the importance of communication, many organisations train their employees in communication techniques.

Types of business communication

Knowing the different types of business communication

Communication

Communication is the activity of conveying meaningful information. Communication requires a sender, a message, and an intended recipient, although the receiver need not be present or aware of the sender's intent to communicate at the time of communication; thus communication can occur across vast...

 is important for using the right type at the right moment. The following are the different types of business communication.

• Verbal communication:

Verbal communication is a type of communication that involves use of words for communicating.

• Non-verbal communication:

Non-verbal communication is a mode of communication which only majorly uses body language and various other physical gestures as a means for communicating.

• Written communication:

Written communication is a type that only includes written forms for communicating.

• Employment communication:

Employment communication is a mode of communication that is particularly used for accepting the applicants for a job.

• Electronic communication:

Electronic communication is the modern way of communication that includes electronics and latest technology for communicating such as teleconferencing e-mail, etc.

Top 5 Reasons for Business Communication Barriers

• 1.Complex Messages: The use of complex technical terms is general cause of these lacks of communication. The remedy is to stick to the point, use clear and concise messages that are easy to understand.

• 2. Withholding Information:

In the organization much of the information is maintained confidential based on the company policies make sure the information that is needed is readily available and easy to access.

• 3. Different Status: Management must keep employees well informed and encourage feedback.

• 4. Ineffective Communication Processes: The maintenance of the hierarchy kin the organization is very essential, but the presence of these status reduce the flow of the communication .Thus it is essential to reduce hierarchical levels and increase departmental interaction and communication.

• 5. Lack of Trust: The most important reason for the lack of communication in the organization is due to competition, which leads to lack of trust among the various employees. Share information, communicate openly and honestly, involve others in decisions.

Organizations

• Founded in 1936 by Shankar with the Association for Business Communication (ABC), originally called the Association of College Teachers of Business Writing, is “an international organization committed to fostering excellence in business communication scholarship,research ,education, and practice.”
• The IEEE Professional Communication Society (PCS) http://ewh.ieee.org/soc/pcs/ is dedicated to understanding and promoting effective communication in engineering, scientific, and other environments, including business environments. PCS's academic journal, is one of the premier journals in Europe communication. The journal’s readers are engineers,writers, information designers, managers, and others working as scholars, educators, and practitioners who share an interest in the effective communication of technical and business information.