Bustos Media Holdings, L.L.C. (www.bustosmedia.com) is a media company headquartered in Portland, Oregon

Bustos Media is a broadcast company specializing in the operation of Spanish-language, and other ethnic, radio stations in the United States. It currently operates a total of seven radio stations in the Portland Metro; five AMs and two FMs. Three have a variety of Spanish music formats, one has a Spanish Christian format, and two have the market’s only full-time Russian language formats.

The Spanish Stations are:

Official Name: Exitos 93.5 FM
Frecuency: KXET
Website: www.Exitos935.com
Location: Portland, Oregon

EXitos 93.5 FM & 1150 AM – This new AM/FM combination carries a blend of rhythmic pop, light Reggaeton & soft Regional Mexican tunes. Exitos is the most exiting new format to reach the Portland market. It is a “hip” Pop format mixed with light Regional Mexican tunes since the Hispanic population in Portland market is approximately 90% of Mexican origin. Exitos 93.5 targets females 18 to 34.

Official Name: La Zeta 94.3 FM
Frecuency: KZZR
Website: www.LaZeta943.com
Location: Portland, Oregon

KZZR – LA ZETA 94.3 FM- Carries a high-energy Regional Mexican format. La Zeta targets males 18 to 34. Here are the sample artists that represent this station: Espinoza Paz, Jenny Rivera, Los Tigres del Norte, Vicente Fernandez, Roberto Tapia, Larry Hernandez, Voz de Mando, Banda el Recodo, La Arrolladora Banda el Limon and Los Tucanes de Tijuana.

Official Name: La Gran D 1520 AM
Frecuency: KGDD
Website: www.LaGranD1520.com
Location: Portland, Oregon

KGDD – La GranD 1520 AM– has been the market’s standard bearer for Bustos Media since 2004. It has the market’s most recognized on-air personalities. It plays classic Regional Mexican tunes. It is also the home for the Spanish broadcast for the NBA professional team; the Portland Trail Blazers. La GranD Targets adults 18 to 49.

Oregon’s Hispanic Population grew – an amazing 63% from 2000 to 2010. The Portland Metro ranks 4th in the nation in Latino population growth. Between 1990 to 2010, the population grew from 84,000 to 298,486, an astonishing 257% increase in just 20 years. With a buying power of over $7.5 billion, Oregon Latinos are expected to reach $8.5 billion in economic clout by 2012.

The Contact information for Bustos Media is:
5110 SE Stark Street
Portland, Oregon 97215
Phone: (503) 234-5550
Fax: (503) 234-5550

Amador Bustos

Amador was born in Aguililla, Michoacan, Mexico. He was listed by Hispanic Business Magazine

Hispanic Business

Hispanic Business, Inc. is a media company based in Goleta, California, in the United States of America. The firm was founded by Jesús Chavarría in 1979 and its publications are oriented towards Hispanic professionals and entrepreneurs.-Publications:...

 as one of the most Influential US Hispanics of 2005 for his success in business and for his growth and influence in Hispanic radio media. In 2006 Amador was named by PODER, an important Mexican financial magazine, as one of the 100 most influential Mexicans living abroad. Mr. Bustos is a member of the Board of Directors of the New York based performance rights organization Broadcast Music Incorporated (BMI)

Broadcast Music Incorporated

Broadcast Music, Inc. is one of three United States performing rights organizations, along with ASCAP and SESAC. It collects license fees on behalf of songwriters, composers, and music publishers and distributes them as royalties to those members whose works have been performed...

.

Amador served on the Redwood City School Board from 1981 to 1986, where his father worked at the time as a school janitor. Amador was quoted as saying "these are the miracles an education can make in a single generation."

Education

• BA, Philosophy, University of California at Berkeley
• BA, Ethnic Studies, University of California at Berkeley
• Masters Degree in Education Administration, University of California at Berkeley
• Doctoral Studies in Sociology of Education, University of California at Berkeley