Buy Kiwi Made
Encyclopedia
Buy Kiwi Made was a Government campaign aimed at promoting consumer and retailer awareness of Kiwi made products and encouraging domestic manufacturers to label their goods New Zealand made. It used the slogan "Buy Kiwi and We've Got it Made". It was complementary to the Buy New Zealand Made Campaign Ltd which was formed in 1988 and which licenses use of the kiwi in a triangle logo. New Zealand manufacturers, retailers and the Government have been involved in promoting the 'Buy NZ Made' concept since 1908, and in April 2008 Buy Kiwi Made celebrated 100 years of buying Kiwi made.
After the 2005 elections
, negotiations were conducted between the Green Party
and New Zealand's Labour Party that resulted in the formation of the government. A Buy Kiwi Made programme also came out of those talks and Rod Donald
was appointed as the Government's spokesperson for the programme.
Within a couple of months of the election, and after Rod Donald's death, the Labour government refused a joint Australian-New Zealand initiative to mandate country of origin labeling
for food, which was seen by some as a rejection of the Buy Kiwi Made programme's objectives.
The Buy Kiwi Made campaign promoting the Buy Kiwi Made and Buy New Zealand Made initiatives included the launch of a new Buy Kiwi Made website. The www.buykiwimade.govt.nz/ Buy Kiwi Made website was launched on 2 March 2007. It has since been disconnected. The Buy Kiwi Made media campaign was conclude by 30 June 2009. The private sector's Buy NZ Made Campaign will continue to promote use of the kiwi in a triangle logo by its members, as well as promote purchasing of NZ made goods through the shopping portal getnzmade.net open to any NZ made manufacturer.
After the 2005 elections
New Zealand general election, 2005
The 2005 New Zealand general election held on 17 September 2005 determined the composition of the 48th New Zealand Parliament. No party won a majority in the unicameral House of Representatives, but the Labour Party of Prime Minister Helen Clark secured two more seats than nearest rival, the...
, negotiations were conducted between the Green Party
Green Party of Aotearoa New Zealand
The Green Party of Aotearoa New Zealand is a political party that has seats in the New Zealand parliament. It focuses firstly on environmentalism, arguing that all other aspects of humanity will cease to be of concern if there is no environment to sustain it...
and New Zealand's Labour Party that resulted in the formation of the government. A Buy Kiwi Made programme also came out of those talks and Rod Donald
Rod Donald
Rodney David "Rod" Donald , was a New Zealand politician who co-led the Green Party of Aotearoa New Zealand, along with Jeanette Fitzsimons.He lived in Christchurch with his partner Nicola Shirlaw, and their three daughters....
was appointed as the Government's spokesperson for the programme.
Within a couple of months of the election, and after Rod Donald's death, the Labour government refused a joint Australian-New Zealand initiative to mandate country of origin labeling
Country of Origin Labeling
Country Of Origin Labeling is a requirement signed into American law under Title X of the Farm Security and Rural Investment Act of 2002 . This law requires retailers to provide country-of-origin labeling for fresh beef, pork, and lamb. The program exempts processed meats...
for food, which was seen by some as a rejection of the Buy Kiwi Made programme's objectives.
The Buy Kiwi Made campaign promoting the Buy Kiwi Made and Buy New Zealand Made initiatives included the launch of a new Buy Kiwi Made website. The www.buykiwimade.govt.nz/ Buy Kiwi Made website was launched on 2 March 2007. It has since been disconnected. The Buy Kiwi Made media campaign was conclude by 30 June 2009. The private sector's Buy NZ Made Campaign will continue to promote use of the kiwi in a triangle logo by its members, as well as promote purchasing of NZ made goods through the shopping portal getnzmade.net open to any NZ made manufacturer.