television network, which started as a radio network. The name is derived from the initials of the network's former name, Columbia Broadcasting System. The network is sometimes referred to as the "Eye Network" in reference to the shape of the company's logo. It has also been called the "Tiffany Network", which alludes to the perceived high quality of CBS programming during the tenure of its founder William S.
1930 W1XAV in Boston, Massachusetts broadcasts video from the CBS radio orchestra program, ''The Fox Trappers''. The broadcast also includes the first television commercial in the United States, an advertisement for I.J. Fox Furriers, who sponsored the radio show.
1948 With a Musicians Union ban lifted, the first telecasts of classical music in the United States, under Eugene Ormandy and Arturo Toscanini, are given on CBS and NBC.
1951 The first long-running American television soap opera, ''Search for Tomorrow'', airs its first episode on the CBS network.
1954 McCarthyism: CBS television broadcasts the ''See It Now'' episode, "A Report on Senator Joseph McCarthy", produced by Fred Friendly.
1959 The anthology series The Twilight Zone premieres on CBS television.
1968 ''60 Minutes'' debuts on CBS.