CCM, formerly an initialism for Canada Cycle & Motor Co. Ltd., is a sporting goods brand

Brand

The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...

. The brand is held by two separate entities both maintaining the CCM trademark

Trademark

A trademark, trade mark, or trade-mark is a distinctive sign or indicator used by an individual, business organization, or other legal entity to identify that the products or services to consumers with which the trademark appears originate from a unique source, and to distinguish its products or...

, one (The Hockey Company, now a subsidiary of Reebok

Reebok

Reebok International Limited, a subsidiary of the German sportswear company Adidas since 2005, is a producer of Athletic shoes, apparel, and accessories. The name comes from the Afrikaans spelling of rhebok, a type of African antelope or gazelle...

) manufacturing ice hockey

Ice hockey

Ice hockey, often referred to as hockey, is a team sport played on ice, in which skaters use wooden or composite sticks to shoot a hard rubber puck into their opponent's net. The game is played between two teams of six players each. Five members of each team skate up and down the ice trying to take...

 equipment and the other, CCM (cycle)

CCM (cycle)

CCM, formerly an initialism for Canada Cycle & Motor Co. Ltd. The company would eventually split into two separate entities both maintaining the CCM trademark, one maintaining bicycle manufacturing and the other, CCM , producing hockey equipment.-History:The formation of C.C.M...

 manufacturing bicycles.
CCM was founded in 1899 after the collapse of the bicycle market. Established "when the operations of four major Canadian bicycle manufacturers amalgamated: H.