CLOAD
Encyclopedia
CLOAD was a magazine on cassette for the TRS-80
TRS-80
TRS-80 was Tandy Corporation's desktop microcomputer model line, sold through Tandy's Radio Shack stores in the late 1970s and early 1980s. The first units, ordered unseen, were delivered in November 1977, and rolled out to the stores the third week of December. The line won popularity with...

 Model I computer, and was a forerunner of the later concept of disk magazine
Disk magazine
A disk magazine, colloquially known as a diskmag, is a magazine that is distributed in electronic form to be read using computers. These had some popularity in the 1980s and 1990s as periodicals distributed on floppy disk, hence their name...

s. It began publishing in March, 1978, by founding publisher Ralph McElroy and editor Dick Fuller. Its name was from the command used in TRS-80 BASIC
BASIC
BASIC is a family of general-purpose, high-level programming languages whose design philosophy emphasizes ease of use - the name is an acronym from Beginner's All-purpose Symbolic Instruction Code....

 to load a program from a cassette. David Lagerquist
David Lagerquist
David Lagerquist became editor-in-chief of CLOAD Magazine in July 1980. That month he also started Chromasette. In an October 1981 version of Chromasette, Dave first coined the term "Coco" for the TRS-80 Color Computer.- References :...

 became editor-in-chief of CLOAD Magazine in July 1980. It continued publishing until at least 1984, and was joined by sister publication Chromasette
Chromasette
Chromasette was the first ever, cassette-based TRS-80 Color Computer magazine produced by David Lagerquist and was an offshoot of CLOAD magazine. The first issue was published July 1981 and the last issue may have been April 1984 . Issues were published monthly...

, for the TRS-80 Color Computer
TRS-80 Color Computer
The Radio Shack TRS-80 Color Computer was a home computer launched in 1980. It was one of the earliest of the first generation of computers marketed for home use in English-speaking markets...

. In October 1982 it was made available on floppy disk
Floppy disk
A floppy disk is a disk storage medium composed of a disk of thin and flexible magnetic storage medium, sealed in a rectangular plastic carrier lined with fabric that removes dust particles...

 as well, making it a true disk magazine.

As of May 1983, the price of a subscription to the disk subscription of CLOAD was $95 USD a year for 12 issues (the cassette version was $50 a year), $55 for six issues, and $11 for a single copy.

The publisher of CLOAD had enough of a sense of humor to do a self-parody for the April 1980 issue of Creative Computing
Creative Computing
Creative Computing was one of the earliest magazines covering the microcomputer revolution. Published from 1974 until December 1985, Creative Computing covered the whole spectrum of hobbyist/home/personal computing in a more accessible format than the rather technically-oriented BYTE. The magazine...

. This issue, a spoof of computer magazines, included many fake ads, but the ad for "CLOD Magazine" ("not for you, FOR YOUR TRASH-80") was really placed as an ad by CLOAD.
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