CR Snow is a brewing

Brewing

Brewing is the production of beer through steeping a starch source in water and then fermenting with yeast. Brewing has taken place since around the 6th millennium BCE, and archeological evidence suggests that this technique was used in ancient Egypt...

 company headquartered in Beijing

Beijing

Beijing , also known as Peking , is the capital of the People's Republic of China and one of the most populous cities in the world, with a population of 19,612,368 as of 2010. The city is the country's political, cultural, and educational center, and home to the headquarters for most of China's...

, China

China

Chinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...

. It is a joint venture between China Resources Enterprise

China Resources Enterprise

China Resources Enterprise is the subsidiary and the listed company of China Resources Holdings. It is a conglomerate enterprise focusing on retailing, beverage, food processing and distribution, textiles and real estate in Hong Kong and Mainland China...

 and the UK-based multinational SABMiller

SABMiller

SABMiller plc is a global brewing and bottling company headquartered in London, United Kingdom. It is the world's second-largest brewing company measured by revenues and is also a major bottler of Coca-Cola. Its brands include Grolsch, Miller Genuine Draft, Peroni Nastro Azzurro and Pilsner Urquell...

. It is the largest brewing company in China, with a market share of around 21 per cent, and sold a total of 9.28 million kiloliters of beer in China in 2010.

History

In July 2011 CR Snow acquired a 49 percent stake in Jiangsu Dafuhao Breweries and 100 percent of Shanghai Asia Pacific Brewery from Heineken International for 870 million yuan (US$134.42 million).

Brands

CR Snow's principal brand is Snow

Snow beer

Snow beer is a lager beer from China. It is brewed by CR Snow, a joint venture between SABMiller and China Resources Enterprises. As of 2008, it is the best selling beer brand in the world, with annual sales of 61 million hectoliters, despite largely being sold only in China. The beer started in...

, which is currently the biggest selling beer in the world measured by volume, with sales of around 16.5 billion pints in 2010. Its other brands include Blue Sword, Green leaves, Huadan, Huadan Yate, Largo, Löwen, New Three Star, Shengquan, Shenyang, Singo, Sip, Tianjin, Yatai, Yingshi and Zero Clock.

External links

• China Resources Snow Breweries