CSRWire Canada
Encyclopedia
News release
A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy...
service formalized in 2006 and owned by Environmental Communication Options. CSRWire.ca is Canada's largest corporate social responsibility (CSR)
Corporate social responsibility
Corporate social responsibility is a form of corporate self-regulation integrated into a business model...
news source and only dedicated CSR
Corporate social responsibility
Corporate social responsibility is a form of corporate self-regulation integrated into a business model...
wire service
Wire Service
Wire Service is an American drama series that aired on ABC as part of its 1956-57 season lineup.-Synopsis:Wire Service focuses on three reporters for the fictional Trans-Globe wire service, which was similar to real-life news wire services such as the Associated Press and United Press International...
. CSRWire.ca distributes text and photo media releases on behalf of corporations (Banrock Station), municipal (The City of Hamilton, Ontario
Hamilton, Ontario
Hamilton is a port city in the Canadian province of Ontario. Conceived by George Hamilton when he purchased the Durand farm shortly after the War of 1812, Hamilton has become the centre of a densely populated and industrialized region at the west end of Lake Ontario known as the Golden Horseshoe...
) and provincial government agencies (Ontario Power Authority
Ontario Power Authority
The Ontario Power Authority is an independent, non-profit corporation established through the Electricity Restructuring Act, 2004...
) in Canada, non-profits (Friends of the Earth
Friends of the Earth
Friends of the Earth International is an international network of environmental organizations in 76 countries.FOEI is assisted by a small secretariat which provides support for the network and its agreed major campaigns...
Canada) and associations. CSRWire.ca is significant for its policy of providing access to community papers
Community journalism
Community journalism is locally oriented, professional news coverage that typically focuses on city neighborhoods, individual suburbs or small towns, rather than metropolitan, state, national or world news....
and secondary media markets in Ontario
Ontario
Ontario is a province of Canada, located in east-central Canada. It is Canada's most populous province and second largest in total area. It is home to the nation's most populous city, Toronto, and the nation's capital, Ottawa....
and other Canadian provinces.
CSRWire Canada distributes press releases
News release
A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy...
for media outlets (radio
Radio
Radio is the transmission of signals through free space by modulation of electromagnetic waves with frequencies below those of visible light. Electromagnetic radiation travels by means of oscillating electromagnetic fields that pass through the air and the vacuum of space...
, web
World Wide Web
The World Wide Web is a system of interlinked hypertext documents accessed via the Internet...
, television
Television
Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...
, and print
Printing
Printing is a process for reproducing text and image, typically with ink on paper using a printing press. It is often carried out as a large-scale industrial process, and is an essential part of publishing and transaction printing....
) in a variety of formats such as photograph
Photograph
A photograph is an image created by light falling on a light-sensitive surface, usually photographic film or an electronic imager such as a CCD or a CMOS chip. Most photographs are created using a camera, which uses a lens to focus the scene's visible wavelengths of light into a reproduction of...
s, podcast
Podcast
A podcast is a series of digital media files that are released episodically and often downloaded through web syndication...
s and by fax
Fax
Fax , sometimes called telecopying, is the telephonic transmission of scanned printed material , normally to a telephone number connected to a printer or other output device...
in both French and English. CSRWire creates and publishes over 500 releases
News release
A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy...
a year for such organizations as the Ontario Power Authority
Ontario Power Authority
The Ontario Power Authority is an independent, non-profit corporation established through the Electricity Restructuring Act, 2004...
, Canadian Energy Efficiency Alliance, and CIELAP.
Its major competitors in Canada include Marketwire
Marketwire
Marketwire is a full-service newswire and communications workflow solutions company headquartered in Toronto, Canada with offices throughout Canada, the United States, South America, and Asia. Marketwire was founded in 1993 and incorporated in the U.S in 1999...
, CNW Group
CNW Group
CNW Group is a commercial news release service established in 1960 and jointly owned by PR Newswire and The Press Association. CNW distributes media materials on behalf of a variety of customers such as companies, governments, non-profit agencies and other establishments.CNW distributes...
and PR Newswire
PR Newswire
PR Newswire started out in 1954 as a vendor hired by companies and agencies to send out text press releases to the media. Today, PR Newswire is hired by corporations, public relations firms and non-governmental organizations to deliver news and multimedia content...
. CSRWire differentiates itself from the international players by maintaining a Canadian focus and publishing releases by Canadian organizations only.
CSRWire is accessible to the public for free via Google News
Google News
Google News is a free news aggregator provided by Google Inc, selecting recent items from thousands of publications by an automatic aggregation algorithm....
and directly online through CSRwire.ca. CSRWire's releases are used regularly by newspapers, radio stations and television stations in North America
North America
North America is a continent wholly within the Northern Hemisphere and almost wholly within the Western Hemisphere. It is also considered a northern subcontinent of the Americas...
and internationally (primarily Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...
).
See also
- Corporate Social ResponsibilityCorporate social responsibilityCorporate social responsibility is a form of corporate self-regulation integrated into a business model...
- CNW GroupCNW GroupCNW Group is a commercial news release service established in 1960 and jointly owned by PR Newswire and The Press Association. CNW distributes media materials on behalf of a variety of customers such as companies, governments, non-profit agencies and other establishments.CNW distributes...
- PR NewswirePR NewswirePR Newswire started out in 1954 as a vendor hired by companies and agencies to send out text press releases to the media. Today, PR Newswire is hired by corporations, public relations firms and non-governmental organizations to deliver news and multimedia content...
- MarketwireMarketwireMarketwire is a full-service newswire and communications workflow solutions company headquartered in Toronto, Canada with offices throughout Canada, the United States, South America, and Asia. Marketwire was founded in 1993 and incorporated in the U.S in 1999...