CW Now is a news magazine series which premiered on The CW

The CW Television Network

The CW Television Network is a television network in the United States launched at the beginning of the 2006–2007 television season. It is a joint venture between CBS Corporation, the former owners of United Paramount Network , and Time Warner's Warner Bros., former majority owner of The WB...

 on September 23, 2007. It was a brand extension of the syndicated

Television syndication

In broadcasting, syndication is the sale of the right to broadcast radio shows and television shows by multiple radio stations and television stations, without going through a broadcast network, though the process of syndication may conjure up structures like those of a network itself, by its very...

 Telepictures

Telepictures

Telepictures is an American production company, currently operating as a label of Warner Bros. Television, with Hilary Estey McLoughlin currently serving as President...

 news magazine Extra

Extra (TV series)

Extra is an American entertainment television news program covering events and celebrities which debuted on September 5, 1994 in syndication. It is produced at Victory Studios in Glendale, California by Telepictures Productions in association with Warner Bros. Television Distribution...

, and features anchors and correspondents from that show. The program was devoted to topics of interest to young adults (the audience targeted by the network), including entertainment and technology.

During the upfronts, Dawn Ostroff

Dawn Ostroff

Dawn Tarnofsky-Ostroff was the former President of Entertainment of The CW Television Network. She was in charge of all creative efforts of the network and oversees such areas as current programming, series development, scheduling, research, marketing and publicity.-Career:Ostroff began her career...

 announced a new marketing strategy for this show using what she calls, "cwickies" , which is used in this program to replace the traditional network advertisements. Tanika Ray

Tanika Ray

Tanika Ray is an American television personality. She was born in Washington, D.C. and raised in Los Angeles. She earned a Bachelor of Arts degree in Theater Arts from Spelman College in Atlanta and studied theater at New York University....

 mentions that CW Now is a 30-minute commercial-free program. Nonetheless, as comedian Lewis Black

Lewis Black

Lewis Niles Black is an American stand-up comedian, author, playwright, social critic and actor. He is known for his comedy style, which often includes simulating a mental breakdown, or an increasingly angry rant, ridiculing history, politics, religion, trends and cultural phenomena...

 pointed out on The Daily Show

The Daily Show

The Daily Show , is an American late night satirical television program airing each Monday through Thursday on Comedy Central. The half-hour long show premiered on July 21, 1996, and was hosted by Craig Kilborn until December 1998...

on September 26, 2007, the frequent mention of Wal-Mart

Wal-Mart

Wal-Mart Stores, Inc. , branded as Walmart since 2008 and Wal-Mart before then, is an American public multinational corporation that runs chains of large discount department stores and warehouse stores. The company is the world's 18th largest public corporation, according to the Forbes Global 2000...

 shows that it is the program's de facto sponsor.

The show was produced by Telepictures

Telepictures

Telepictures is an American production company, currently operating as a label of Warner Bros. Television, with Hilary Estey McLoughlin currently serving as President...

 and Warner Horizon Television.

Reception

On the January 20, 2008 episode, CW Now received a 0.2/0 in the 18-49 demo. The zero share is a record low for the network. A repeat of Aliens in America (which followed CW Now) received even lower ratings with only a 0.1/0 in the 18-49 demo.
CW Now actually beat another record low, on February 3, 2008. The episode received a 0.1/0 in the 18-49 demo, a 0.3/0 in the households, and only 349,000 viewers. However, the episode was against Super Bowl XLII

Super Bowl XLII

Super Bowl XLII was an American football game on February 3, 2008 that featured the National Football Conference champion New York Giants and the American Football Conference champion New England Patriots to decide the National Football League champion for the 2007 season...

.

Cancellation

On February 8, 2008, The CW announced that CW Now would be going on hiatus. However on February 13, 2008, The CW announced that CW Now would be canceled after the February 24, 2008 episode. The show was replaced with encores of America's Next Top Model

America's Next Top Model

America's Next Top Model is a reality television show in which a number of women compete for the title of America's Next Top Model and a chance to start their career in the modeling industry....

.