Cadbury World is a visitor attraction created and run by the Cadbury chocolate

Chocolate

Chocolate is a raw or processed food produced from the seed of the tropical Theobroma cacao tree. Cacao has been cultivated for at least three millennia in Mexico, Central and South America. Its earliest documented use is around 1100 BC...

 company. Two locations exist: Birmingham

Birmingham

Birmingham is a city and metropolitan borough in the West Midlands of England. It is the most populous British city outside the capital London, with a population of 1,036,900 , and lies at the heart of the West Midlands conurbation, the second most populous urban area in the United Kingdom with a...

, United Kingdom

United Kingdom

The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 and Dunedin

Dunedin

Dunedin is the second-largest city in the South Island of New Zealand, and the principal city of the Otago Region. It is considered to be one of the four main urban centres of New Zealand for historic, cultural, and geographic reasons. Dunedin was the largest city by territorial land area until...

, New Zealand

New Zealand

New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...

.

Birmingham

52.4302°N 1.9325°W

Overview

Cadbury World is a one-way self-guided tour.

Cadbury World opened on 14th August 1990, on Cadbury's Bournville

Bournville

Bournville is a model village on the south side of Birmingham, England, best known for its connections with the Cadbury family and chocolate – including a dark chocolate bar branded "Bournville". It is also a ward within the council constituency of Selly Oak and home to the Bournville Centre...

 manufacturing site, and has expanded and developed its content through 'continuous improvement'.

Cadbury World has gone on to become one of Birmingham's largest leisure attractions - welcoming over 500,000 visitors each year, and delivering a respected education programme (linking back directly to the educational advancements and interests of the company's original founding fathers).

Whilst not a factory tour, Cadbury World offers its visitors the opportunity to explore and discover chocolate's history, to learn about the origins and story of the Cadbury business - one of the world's largest confectionery manufacturers.

Fourteen Zones

Cadbury World currently features 14 zones which tell the story of chocolate and the Cadbury business through various static sets, animatronics, video presentations, multi-sensory cinema, interactive displays and activities, and staff demonstrations.

These zones include "The Bournville

Bournville

Bournville is a model village on the south side of Birmingham, England, best known for its connections with the Cadbury family and chocolate – including a dark chocolate bar branded "Bournville". It is also a ward within the council constituency of Selly Oak and home to the Bournville Centre...

 Experience" (Opened in 2007 replacing the Cadbury Collection Museum), which explains the background to the development of the site on which it is located and "essence" (constructed in 2005 and replacing Cadburyland) which tells the story of the creation of Cadbury Dairy Milk and visitors can create their own confectionery concoction in a tub of liquid chocolate.

Dunedin

45°52′26"S 170°30′27"E

In July 2003 another Cadbury World was opened in Dunedin

Dunedin

Dunedin is the second-largest city in the South Island of New Zealand, and the principal city of the Otago Region. It is considered to be one of the four main urban centres of New Zealand for historic, cultural, and geographic reasons. Dunedin was the largest city by territorial land area until...

, New Zealand

New Zealand

New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...

. It is located in the Cadbury Factory site at 280 Cumberland St, close to the city centre near the Octagon. This is one of the largest factories in Dunedin

Dunedin

Dunedin is the second-largest city in the South Island of New Zealand, and the principal city of the Otago Region. It is considered to be one of the four main urban centres of New Zealand for historic, cultural, and geographic reasons. Dunedin was the largest city by territorial land area until...

 that also offers tours and has become very popular with tourists visiting Dunedin

Dunedin

Dunedin is the second-largest city in the South Island of New Zealand, and the principal city of the Otago Region. It is considered to be one of the four main urban centres of New Zealand for historic, cultural, and geographic reasons. Dunedin was the largest city by territorial land area until...

. In May 2008 renovations were carried out inside the Cadbury World Visitors' Centre. The attractions which had existed since the opening were taken out, and new areas were added, including an Aztec

Aztec

The Aztec people were certain ethnic groups of central Mexico, particularly those groups who spoke the Nahuatl language and who dominated large parts of Mesoamerica in the 14th, 15th and 16th centuries, a period referred to as the late post-classic period in Mesoamerican chronology.Aztec is the...

-themed room and Old England room. Unlike the Cadbury World in Birmingham, it offers guided tours around the manufacturing area of the factory.

Tours

The Dunedin Cadbury World offers three different tours: the Factory Tour, the Shortened Tour, and the Centre Tour. The Factory Tour takes approximately 75 minutes, and incorporates a ten minute self-guided tour around the Visitors' Centre before a fully guided tour through several areas of the operational factory. Chocolate samples—including fresh liquid chocolate—are given along the way, and the tour culminates in a five-story decommissioned crumb storage silo, inside of which currently is the world's largest chocolate waterfall. The Factory Tour only operates on weekdays; the factory does not work on the weekends. As a result, Shortened Tours are offered on Saturdays and Sundays. These tours do not venture into the factory; instead a DVD is played which shows weekday operation. The final tour option, the Centre Tour, is purely self-guided around the Visitors' Centre. All tours end up in the Cadbury World retail outlet, which has chocolate at discounted prices compared to supermarkets in Dunedin, and unique, novelty souvenirs.

Christmas

Between the 1 December and the 24 December, Cadbury World Dunedin opens Santa's Grotto. Visitors make their way through a collection of handmade and animated Christmas-themed puppet displays concluding with a free photograph with Santa Claus

Santa Claus

Santa Claus is a folklore figure in various cultures who distributes gifts to children, normally on Christmas Eve. Each name is a variation of Saint Nicholas, but refers to Santa Claus...

and his fairy helpers. A bag of chocolate samples (including Christmas novelty items) is given.

Birmingham

• • Official website
  • BirminghamUK guide
  • Yahoo guide