Cadena Salsoul
Encyclopedia
Cadena Salsoul, an entertainment-based salsa
radio station, is the leader in Puerto Rico
, one of Arbitron
's most competitive market (over 70 stations "make the book").
The SalSoul Network, made up of two simulcast FM facilities, has been top rated in every significant demographic since 1986. In the important age groups, the network often doubled the audience of the number two station in this market of 125 stations and 3.5 million persons.
The WPRM FM and WIVA FM network made up the first instance in the U.S. of using two FM signals to cover all of a large market. WPRM covers San Juan and Ponce; WIVA covers Mayagüez and Arecibo. They also added WRIO FM Ponce to the network. Together, they cover the "consolidated" market favored by advertising agencies. Through use of parallel clustering, spots could be sold locally on either signal for smaller retail accounts.
Salsa music
Salsa music is a genre of music, generally defined as a modern style of playing Cuban Son, Son Montuno, and Guaracha with touches from other genres of music...
radio station, is the leader in Puerto Rico
Puerto Rico
Puerto Rico , officially the Commonwealth of Puerto Rico , is an unincorporated territory of the United States, located in the northeastern Caribbean, east of the Dominican Republic and west of both the United States Virgin Islands and the British Virgin Islands.Puerto Rico comprises an...
, one of Arbitron
Arbitron
Arbitron is a consumer research company in the United States that collects listener data on radio audiences. It was founded as American Research Bureau by Jim Seiler in 1949 and became national by merging with L.A. based Coffin, Cooper and Clay in the early 1950s...
's most competitive market (over 70 stations "make the book").
The SalSoul Network, made up of two simulcast FM facilities, has been top rated in every significant demographic since 1986. In the important age groups, the network often doubled the audience of the number two station in this market of 125 stations and 3.5 million persons.
The WPRM FM and WIVA FM network made up the first instance in the U.S. of using two FM signals to cover all of a large market. WPRM covers San Juan and Ponce; WIVA covers Mayagüez and Arecibo. They also added WRIO FM Ponce to the network. Together, they cover the "consolidated" market favored by advertising agencies. Through use of parallel clustering, spots could be sold locally on either signal for smaller retail accounts.