Café HAG
Encyclopedia
Café HAG is a worldwide brand
of decaffeinated
coffee
owned by U.S. multinational Kraft Foods
.
The brand originated in Bremen in Germany in 1906 and took its name from the company title Kaffee Handels-Aktien-Gesellschaft, or Kaffee HAG for short.
The company was set up by Ludwig Roselius
, co-developer of the first commercial decaffeination
process.
In the 1920s and 1930s Kaffee HAG was known for the publication of the Coffee Hag albums
of heraldic emblems.
The coffee brand Sanka
was later spun off from Kaffee HAG in 1910 for the French market ("Sanka" is a contraction of the French words "sans caféine") and U.S. rights to the Sanka name were sold in 1913.
General Foods
purchased Roselius's American company in 1932 and the original German company in 1979. The spelling of Café HAG was standardized in the 1990s. Both Café HAG and Sanka are now owned by Kraft Foods, which merged with General Foods in 1990.
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
of decaffeinated
Decaffeination
Decaffeination is the act of removing caffeine from coffee beans, cocoa, tea leaves and other caffeine-containing materials. Despite removal of caffeine, many decaffeinated drinks still have around 1-2% of the...
coffee
Coffee
Coffee is a brewed beverage with a dark,init brooo acidic flavor prepared from the roasted seeds of the coffee plant, colloquially called coffee beans. The beans are found in coffee cherries, which grow on trees cultivated in over 70 countries, primarily in equatorial Latin America, Southeast Asia,...
owned by U.S. multinational Kraft Foods
Kraft Foods
Kraft Foods Inc. is an American confectionery, food and beverage conglomerate. It markets many brands in more than 170 countries. 12 of its brands annually earn more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oscar Mayer, Philadelphia, Trident, Tang...
.
The brand originated in Bremen in Germany in 1906 and took its name from the company title Kaffee Handels-Aktien-Gesellschaft, or Kaffee HAG for short.
The company was set up by Ludwig Roselius
Ludwig Roselius
Ludwig Roselius was a German coffee merchant and founder of the company KAFFEE HAG. He was born in Bremen and is credited with the development of commercial decaffeination of coffee...
, co-developer of the first commercial decaffeination
Decaffeination
Decaffeination is the act of removing caffeine from coffee beans, cocoa, tea leaves and other caffeine-containing materials. Despite removal of caffeine, many decaffeinated drinks still have around 1-2% of the...
process.
In the 1920s and 1930s Kaffee HAG was known for the publication of the Coffee Hag albums
Coffee Hag albums
The Coffee Hag albums were published in the early 20th century by the Kaffee Handelsgesellschaft AG in Bremen, Germany, starting with heraldic stamps and collector's albums....
of heraldic emblems.
The coffee brand Sanka
Sanka
Sanka is a brand of instant decaffeinated coffee, sold around the world, and was one of the earliest decaffeinated varieties. Sanka is distributed in the United States by Kraft Foods.-History:...
was later spun off from Kaffee HAG in 1910 for the French market ("Sanka" is a contraction of the French words "sans caféine") and U.S. rights to the Sanka name were sold in 1913.
General Foods
General Foods
General Foods Corporation was a company whose direct predecessor was established in the USA by Charles William Post as the Postum Cereal Company in 1895. The name General Foods was adopted in 1929, after several corporate acquisitions...
purchased Roselius's American company in 1932 and the original German company in 1979. The spelling of Café HAG was standardized in the 1990s. Both Café HAG and Sanka are now owned by Kraft Foods, which merged with General Foods in 1990.