Campa Cola is a soft drink

Soft drink

A soft drink is a non-alcoholic beverage that typically contains water , a sweetener, and a flavoring agent...

 brand in India

India

India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...

. It was a market leader in most regions of India for a period spanning several years until the advent of the foreign players Pepsi

Pepsi

Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo...

 and Coca-Cola

Coca-Cola

Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke...

 after the liberalisation policy of the P. V. Narasimha Rao

P. V. Narasimha Rao

Pamulaparti Venkata "Narasimha Rao" was the ninth Prime Minister of India . He led an important administration, overseeing a major economic transformation and several home incidents affecting national security of India. Rao accelerated the dismantling of the Licence Raj. He is often referred to as...

Government in 1991.

Campa Cola was a drink created by the Pure Drinks Group in the 1970s. The Pure Drinks Group pioneereed the India soft drink industry when it introduced Coca-Cola into India in 1949, and were the sole manufacturers and distributors of Coca-Cola till the 1970's when Coke was asked to leave. The Pure Drinks Group and Campa Beverages Pvt. Ltd. virtually monopolized the entire Indian soft drink industry for about 20 years, and then started Campa Cola during the absence of foreign competition.