Campaign for Creativity
Encyclopedia
The Campaign for Creativity (C4C) was an organisation that lobbied in favour of software patent
Software patent
Software patent does not have a universally accepted definition. One definition suggested by the Foundation for a Free Information Infrastructure is that a software patent is a "patent on any performance of a computer realised by means of a computer program".In 2005, the European Patent Office...

s. It was operated by Campbell Gentry, a London-based public relations firm, which had previously lobbied in favour of biological patent
Biological patent
A biological patent is a patent relating to an invention or discovery in biology. It can be a composition of matter, a method for obtaining or using one or more thereof, or a product combining such things...

s in the EU.

C4C described itself as being "supported by individuals across Europe". However, its finances were not transparent, and its website acknowledged the backing of software multinationals such as Microsoft and SAP. Critics, such as the FFII
FFII
FFII may refer to:* Final Fantasy II, a video game* Fatal Frame II: Crimson Butterfly, a video game* Foundation for a Free Information Infrastructure, a non-profit organisation dedicated to establishing a free market in information technology...

, suggested that C4C was merely a mouthpiece for the views of those multinationals, masquerading as a grass-roots organisation, without popular support.

The Campaign has consistently denied this and points to the six hundred small and medium sized companies that participated in its work around the Directive.

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