Campaign plan is a plan to achieve an objective, usually of a large-scale over an extended period of time. It usually coordinates many activities and uses of resources involving multiple organizations. A campaign plan could also have subordinate objectives or intermediate milestones and is often broken down by phases. They often begin with an assessment of the situation to put the plan in context. Campaign plans are often created in business marketing

Business marketing

Business Marketing is the practice of individuals, or organizations, including commercial businesses, governments and institutions, facilitating the sale of their products or services to other companies or organizations that in turn resell them, use them as components in products or services they...

, political campaigning

Political campaign

A political campaign is an organized effort which seeks to influence the decision making process within a specific group. In democracies, political campaigns often refer to electoral campaigns, wherein representatives are chosen or referendums are decided...

 and military campaigning

Military campaign

In the military sciences, the term military campaign applies to large scale, long duration, significant military strategy plan incorporating a series of inter-related military operations or battles forming a distinct part of a larger conflict often called a war...

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Official definitions

The U.S. Military

Military of the United States

The United States Armed Forces are the military forces of the United States. They consist of the Army, Navy, Marine Corps, Air Force, and Coast Guard.The United States has a strong tradition of civilian control of the military...

defines campaign plan as:

"A joint operation plan for a series of related major operations aimed at achieving strategic or operational objectives within a given time and space."