‎ Capri is a brand

Brand

The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...

 of cigarette

Cigarette

A cigarette is a small roll of finely cut tobacco leaves wrapped in a cylinder of thin paper for smoking. The cigarette is ignited at one end and allowed to smoulder; its smoke is inhaled from the other end, which is held in or to the mouth and in some cases a cigarette holder may be used as well...

 manufactured by R.J. Reynolds

R.J. Reynolds

Richard Joshua "R. J." Reynolds was an American businessman and founder of the R. J. Reynolds Tobacco Company....

. Introduced in 1987, it is the first widely-available cigarette having an extremely slim shape, at 17 mm in circumference and 100 mm in length, specifically marketed towards women as a way to increase or enhance their sexual appeal. By comparison, standard cigarettes are 25 mm in circumference, and slim cigarettes are 21 mm in circumference. Capri is available in regular and menthol light varieties, as well as regular and menthol ultra-light varieties. Capri is also available in a 120 mm length, which the packaging describes as "luxury length."

Varieties

All are available only in flip-top boxes.

• Capri Magenta (Lights) 100's & 120's
• Capri Indigo (Menthol Lights) 120's
• Capri Violet (Ultra Lights) 100's
• Capri Jade (Menthol Ultra Lights) 100's

See also

• Fashion brands
• Smoking culture