Carling Academy Sheffield
Encyclopedia
The O2 Academy Sheffield (formerly the Carling Academy Sheffield), is a live music venue in the centre of Sheffield
Sheffield
Sheffield is a city and metropolitan borough of South Yorkshire, England. Its name derives from the River Sheaf, which runs through the city. Historically a part of the West Riding of Yorkshire, and with some of its southern suburbs annexed from Derbyshire, the city has grown from its largely...

, South Yorkshire
South Yorkshire
South Yorkshire is a metropolitan county in the Yorkshire and the Humber region of England. It has a population of 1.29 million. It consists of four metropolitan boroughs: Barnsley, Doncaster, Rotherham, and City of Sheffield...

. It is a £
Pound sterling
The pound sterling , commonly called the pound, is the official currency of the United Kingdom, its Crown Dependencies and the British Overseas Territories of South Georgia and the South Sandwich Islands, British Antarctic Territory and Tristan da Cunha. It is subdivided into 100 pence...

3m refurbishment of the former "Roxy Nightclub" and opened on April 11, 2008.

History

In 2007 the Academy Music Group
Academy Music Group
Academy Music Group is a leading owner-operator of music venues in the United Kingdom. They operate a number of medium sized venues, the majority of which took the name Carling Academy after their sponsor Carling. Some of these academies also contain smaller venues used for less well known acts...

 announced that it had acquired the former Roxy Disco nightclub and was to transform it into the "Carling Academy Sheffield". The venue opened on the April 11, 2008, with Reverend and the Makers
Reverend and The Makers
Reverend and The Makers are an indie pop band based in Sheffield, England and signed to Wall of Sound. The band is fronted by Jon McClure, nicknamed "The Reverend"...

 playing on the opening night. On 6 November 2008, it was announced that Telefónica Europe (owners of the O2 Network in the UK) had become the new sponsor of all Academy venues, in a deal with music promotor Live Nation
Live Nation
Live Nation is a live-events company based in Beverly Hills, California, focused on concert promotions. Live Nation formed in 2005 as a spin-off from Clear Channel Communications, which then merged with Ticketmaster in 2010 to become Live Nation Entertainment....

. The deal, which lasts for five years, sees all venues rebranded "The O2 Academy", in line with Telefónica's purchase of the Millenium Dome (now The O2
The O2 (London)
The O2, visually typeset in branding as The O2, is a large entertainment district on the Greenwich peninsula in South East London, England, including an indoor arena, a music club, a Cineworld cinema, an exhibition space, piazzas, bars and restaurants...

).

There has been some opposition from rival nightclub owners in the area, claiming more licensed premises would be an increase in crime and disorder. However, the police did not support these claims.

Structure

AMG will create two separate performance areas for both live music and smaller club events.

O2 Academy Sheffield

The O2 Academy Sheffield includes "a large main auditorium with a capacity of 2,350 and a secondary smaller room, emulating the success of its multi-room format at other AMG venues across the country, to hold 600." It will aim to attract British
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

and international touring artists in the same way that AMG's other venues do.

O2 Academy Sheffield 2

The O2 Academy Sheffield 2 is capable of hosting smaller, up and coming artists or other small-scale events.

Regular Events

The O2 Academy Sheffield has a club night every Friday known as Propaganda (Formerly called Pet Sounds and Transmission) starting at 11pm until 3.30am. There is also 2 club nights taking up 2 of the 4 Saturdays of every month. The first Saturday of every month is Brighton Beach(11pm-3.30am) and the second is Electrosexual(10pm-5am). The Sheffield Academy also hosts a student night every Wednesday alongside the national student night "Vodka Nationwide", which ran up to June 2009.
The Academy also hosts irregular clubnights such as Gatecrasher, Wax:On and Metropolis, all of which have been very successful.

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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