Carlsberg Polska
Encyclopedia
Poland
Poland , officially the Republic of Poland , is a country in Central Europe bordered by Germany to the west; the Czech Republic and Slovakia to the south; Ukraine, Belarus and Lithuania to the east; and the Baltic Sea and Kaliningrad Oblast, a Russian exclave, to the north...
subsidiary of the Carlsberg brewing company. Carlsberg acquired 100% control of the Okocim Group, which included the Okocim Brewery, in 2004.
The subsidiary
Subsidiary
A subsidiary company, subsidiary, or daughter company is a company that is completely or partly owned and wholly controlled by another company that owns more than half of the subsidiary's stock. The subsidiary can be a company, corporation, or limited liability company. In some cases it is a...
owns four brewing plants and employs 1,250 staff. It is the third largest brewing company in Poland
Poland
Poland , officially the Republic of Poland , is a country in Central Europe bordered by Germany to the west; the Czech Republic and Slovakia to the south; Ukraine, Belarus and Lithuania to the east; and the Baltic Sea and Kaliningrad Oblast, a Russian exclave, to the north...
with a 14.4% market share
Market share
Market share is the percentage of a market accounted for by a specific entity. In a survey of nearly 200 senior marketing managers, 67 percent responded that they found the "dollar market share" metric very useful, while 61% found "unit market share" very useful.Marketers need to be able to...
.
History
The Okocim Brewery was founded in 1845. Carlsberg beer was imported into Poland until Carlsberg acquired a stake in the Okocim Brewery in 1997 in exchange for giving Okocim a license to produce Carlsberg.Carlsberg expanded its presence in Poland in 2001 by becoming a majority shareholder of Okocim and purchasing the Bosman, Kasztelan and Piast breweries; the operation was named the Carlsberg Okocim Group. The Carlsberg brand was re-launched that year and became the fastest growing international brand in Poland, with a sales increase of 671%.
In 2004 Carlsberg purchased the remaining shares of Okocim and renamed the group, Carlsberg Polska. Carlsberg Polska is a 100% owned subsidiary of the Carlsberg Group and is the third largest brewing company in the Polish beer market, which is one of the world’s top 10 by volume.
Okocim Brewery
Nationalization
Nationalisation, also spelled nationalization, is the process of taking an industry or assets into government ownership by a national government or state. Nationalization usually refers to private assets, but may also mean assets owned by lower levels of government, such as municipalities, being...
, then reprivatised
Privatization
Privatization is the incidence or process of transferring ownership of a business, enterprise, agency or public service from the public sector to the private sector or to private non-profit organizations...
in the 1990s. Carlsberg first acquired an interest in 1996, eventually acquiring full control in 2004.
Brands produced are mainly pale lager
Pale lager
Pale lager is a very pale to golden-coloured beer with a well attenuated body and a varying degree of noble hop bitterness. The brewing process for this beer developed in the mid 19th century when Gabriel Sedlmayr took pale ale brewing techniques back to the Spaten Brewery in Germany and applied it...
s of varying strengths ranging from 0.5% abv
Alcohol by volume
Alcohol by volume is a standard measure of how much alcohol is contained in an alcoholic beverage .The ABV standard is used worldwide....
to 7% and include Carlsberg, O.K. Beer, Signature, Mocne, and Karmi. The brewery produces two dark lagers, Palone (5.5%) and Porter (8.3%).
Karmi
Karmi is a range of low alcohol flavoured lagers marketed for women. The range includes Classic, Poema di Cafe (coffee) and Malinowa Pasja (raspberry).
Kasztelan Brewery
The Kasztelan Brewery was founded in 1972 and taken over by Carlsberg in 2004. It produces three pale lagers, Kasztelan Jasne Pełne, Kasztelan Mocne and Kasztelan Niepasteryzowane.Bosman Brewery
Founded in 1848. It has an annual production of 280,000 hl It has two main brands, Bosman Full, a 5.7% pale lagerPale lager
Pale lager is a very pale to golden-coloured beer with a well attenuated body and a varying degree of noble hop bitterness. The brewing process for this beer developed in the mid 19th century when Gabriel Sedlmayr took pale ale brewing techniques back to the Spaten Brewery in Germany and applied it...
, and Bosman Specjal a 6.6% Strong lager.