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Casey (typeface)
Encyclopedia
Casey is a sans-serif
typeface created and owned by the Kowloon-Canton Railway Corporation
(KCRC), a transit operator in Hong Kong
. The typeface was created in 1996 by Dalton Maag under the order of KCRC for use on the corporate identity
of its railway system
.
(letters) and Formata Cond (numbers), and the name Casey comes from KC, the first 2 letters of KCRC. The Casey typeface looks thinner than Myriad and Segoe UI
.
of the KCR East Rail
(now East Rail Line) was modernised, their fleet number was clearly posted in Casey. The same practice was done when the new SP1900 trains came into service.
When the KCR West Rail
(now West Rail Line) started operation, its usage expanded to all signage and station nameboards in the WR stations, and even became the font used in the leaflets and brochures distributed by the Corporation.
While some of the ex-KCR signages are changed to signs with MTR
style (with Myriad
as the font typeface) after the Rail Merger, some are retained until now (as of 2009).
Sans-serif
In typography, a sans-serif, sans serif or san serif typeface is one that does not have the small projecting features called "serifs" at the end of strokes. The term comes from the French word sans, meaning "without"....
typeface created and owned by the Kowloon-Canton Railway Corporation
Kowloon-Canton Railway Corporation
The Kowloon–Canton Railway Corporation was established in 1982 under the Kowloon–Canton Railway Corporation Ordinance for the purposes of operating the Kowloon–Canton Railway , and to construct and operate other new railways...
(KCRC), a transit operator in Hong Kong
Hong Kong
Hong Kong is one of two Special Administrative Regions of the People's Republic of China , the other being Macau. A city-state situated on China's south coast and enclosed by the Pearl River Delta and South China Sea, it is renowned for its expansive skyline and deep natural harbour...
. The typeface was created in 1996 by Dalton Maag under the order of KCRC for use on the corporate identity
Corporate identity
In Corporate Communications, a corporate identity is the "persona" of a corporation which is designed to accord with and facilitate the attainment of business objectives...
of its railway system
Kowloon-Canton Railway
The Kowloon–Canton Railway refers to a railway network in Hong Kong which is now combined with the MTR railway system, comprising rapid transit services, a light rail system and feeder bus routes within Hong Kong, and intercity passenger and freight train services to the rest of China...
.
History
Casey was introduced in 1996 by the KCRC. It was modified from MyriadMyriad (typeface)
Myriad is a humanist sans-serif typeface designed by Robert Slimbach and Carol Twombly for Adobe Systems. The typeface is best known for its usage by Apple Inc., replacing Apple Garamond as Apple's corporate font since 2002. Myriad is easily distinguished from other sans-serif fonts due to its...
(letters) and Formata Cond (numbers), and the name Casey comes from KC, the first 2 letters of KCRC. The Casey typeface looks thinner than Myriad and Segoe UI
Segoe UI
Segoe is a Humanist typeface family that is best known for its usage by Microsoft. The company uses Segoe in their online and printed marketing materials, including recent logos for a number of products...
.
Introduction
Casey is created by KCRC for the use of its corporate identity on its railway system. Its first usage was on the KCRC logo, which was revised in 1996. When the Metro Cammell EMUEast Rail Line Metro Cammell EMU
East Rail Line Metro Cammell EMU is an electric multiple unit owned by and originally operated by the Kowloon-Canton Railway Corporation , now operated by MTR after merger of both companies. Rolling stock of this model are currently serving on the East Rail Line in Hong Kong...
of the KCR East Rail
KCR East Rail
The East Rail Line is one of ten railway lines of the Mass Transit Railway system in Hong Kong. It used to be one of the three lines of the Kowloon-Canton Railway network...
(now East Rail Line) was modernised, their fleet number was clearly posted in Casey. The same practice was done when the new SP1900 trains came into service.
When the KCR West Rail
KCR West Rail
The West Rail Line is one of the MTR lines in Hong Kong. It was formerly known as the KCR West Rail . It starts at Hung Hom Station in Yau Tsim Mong District and ends at Tuen Mun Station in Tuen Mun...
(now West Rail Line) started operation, its usage expanded to all signage and station nameboards in the WR stations, and even became the font used in the leaflets and brochures distributed by the Corporation.
While some of the ex-KCR signages are changed to signs with MTR
MTR
Mass Transit Railway is the rapid transit railway system in Hong Kong. Originally opened in 1979, the system now includes 211.6 km of rail with 155 stations, including 86 railway stations and 69 light rail stops...
style (with Myriad
Myriad (typeface)
Myriad is a humanist sans-serif typeface designed by Robert Slimbach and Carol Twombly for Adobe Systems. The typeface is best known for its usage by Apple Inc., replacing Apple Garamond as Apple's corporate font since 2002. Myriad is easily distinguished from other sans-serif fonts due to its...
as the font typeface) after the Rail Merger, some are retained until now (as of 2009).